When using AdWords keyword tool, which "Match Types" should I be using?
-
Broad, [Exact], or "Phrase"?
-
With this particular keyword phrase, I'm not surprised at the difference between the two search estimates.
If broad match targeting is selected for this phrase, ads would be eligible to show for searches containing the words find and deal, either together or separate, and possibly with other words included in the search query.
If phrase match targeting is selected, ads would be eligible to show for searches including the words 'find a deal' in that order (I don't believe the "a" is factored in), in addition to searches including other words, as long as the keyword phrase is in order within the query.
See: http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=6100 for more details on keyword match types.
Without doing any additional research, I would suspect that the keyword phrase "Find a Deal" when targeted with broad match would include wide ranging possible searches, e.g. "Vacation Deal", "Deal on Umbrellas", "Find Shoe Stores", etc. Obviously, the numbers from broad match targeting here are going to be higher in volume but much lower in relevancy. In contrast, analyzing "Find a Deal" with phrase match is going to be limited to searches such as "find a deal on electronics", "how to find a deal on hotels", "find a deal on Seattle hotels", etc. This limitation should result in lower impressions but greater relevancy and conversion rates.
So as far as what match type numbers are most important to you, I would say that it depends on what your business offers and how precise you have to be with your targeting in order to attract a relevant audience. If you offer every possible deal on anything under the sun, broad match becomes a bit more attractive. However, I imagine this isn't the reality of the situation, in which case you'll end up often having a mismatch between user demand and website supply, as well as lower CTR and CPA with higher cost if employing paid promotion.
-
For my website, Recessionitis.com, I'm targeting the keyword phrase "Find a Deal".
Using the AdWords tool, a broad match shows 49,500 local searches, while a phrase search only yields 320. That's a pretty dramatic difference.
-
It really depends on what you are trying to do. Can you provide a little more detail?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
German Keywords
Hi I wanted to check the volume of a keyword in German but unfortunately, it shows no data available.?
Keyword Research | | Raymonda
Is this actually possible to research German keywords with your tool?0 -
Moz keyword rank checker
The Moz Keyword Ranker does not seem to work - it keeps buffering when I add a keyword, Anyone see the same thing?
Keyword Research | | SmartSimple0 -
How to use long-tail keywords in my blog posts?
I'm using wordpress for my blog and yoast plugin for seo. recently i read a tutorial about "long-tail keyword" usage. but i get confused when i want to use them in my blog posts. take this long-tail keyword: best gaming mouse and keyboard for ps4 Imaging i want to use this as my primary keyword(focus keyword) in my blog post. how should i use it in post title and other parts of my article? -should i use it in the exact same order in my title or post?
Keyword Research | | jessica45
-how to use it in yoast keyphrase input? should i use exact match of the focus keyphrase in the input? as you know Google is capable of recognizing the separate words from longer search terms, even if the words are not in the exact same order as the query. I searched many days but unfortunately i couldn't find anything about how to use keyword or long-tail keyword inside the article step by step.0 -
The same keyword on multiple pages, but not all (combined with other relevant keywords) for products.
Hi Guys, I want to get an opinion/advice on this. My client has a site that have all their products (I am working on expanding the product descriptions, benefits and how they differ from each other) listed and I just want to know if I can use the term 'gear oil' for example on multiple pages as one of the keywords. The product range (among others like transmission fluid and anti-freeze) is gear oil (with the different types of gear oils available described) and I can't really change what the product is. I do have different variations (such as gear lubricant, automotive gear lubricant, car gear oil etc.) but will it do damage if I use the same keyword (like gear oil) on multiple pages (along with another relevant keyword that does not involve the words gear oil)? Any help on this will be greatly appreciated!
Keyword Research | | annabel.schoeman0 -
Is my copy too keyword rich?
www.heartwavemedia.com - Wordpress - All in One SEO Competitors: photonsf.com, h2video.com, corduroymedia.com, thehivestudios.org I've spent the last week writing and tweaking my landing page copy along with my SEO page titles and descriptions. I think I finally feel pretty good about it but I'd like your professional opinions. Is it too keyword rich? Does it flow naturally? Is the voice fresh? Do my SEO titles vary enough? Thanks in advance for your thoughts and advice.
Keyword Research | | keeot1 -
Long tail keyword research tool
What long tail keyword research tool do you use besides Moz keyword research tool. Thanks
Keyword Research | | zsyed0 -
Changes at Raven Tools!
I received notification today that Raven tools will lose it's Adwords API, see below: "Raven received notice from Google late last week that we would lose access to its AdWords API. Without API access, Raven can't provide Google AdWords research, management and reporting to our customers" This is a massive blow as we use Raven to track progress for clients and also to run keyword research etc. Does anybody that knows Raven have a suitable alternative? Thanks...
Keyword Research | | JonathanSmith0 -
Keyword competitiveness/research
I'm familiar with ranking factors and can get a pretty good idea of whether going for a keyword is realistic by looking at the seomoz keyword difficulty tool. As well as the % score it has a lot of useful information. There was an seomoz article a while ago that detailed how 100 or so experts determine a keyword's competitiveness. Does anybody have the link? Or just as good, any useful guides to interpreting the data to gauge how possible it is to compete? Thanks
Keyword Research | | PTMPercy0