If Google turns down the weight of keywords in domains then what will they be turning up?
-
Per Matt Cutts video "We will be turning that keyword in domain down."
So what will they be turning up?
-
From what I have seen so far the exact match keyword domain is still a big factor. Top 3 in my estimate but it would make sense for that to dip a bit as it makes it almost too easy to get a site highly ranked without doing much else except buying that domain.
-
I dont think that they will specifically turn anything "up". however the things to look out for in terms of increasing signal to ranking factrs are the building of "Brand Perception" and Social Signals...
-
You are probably right... Just don't want to get tripped up because I am looking at my feet instead of the road in front of me.
Thanks for the reply.
-
re-adjust the link factor to keep it from getting a bump?
Well, in a weighting if one thing goes down then the others all go up a bit so that the sum of the weights is the same before and after. I think Matt is saying they are going to turn down the keyword-in-domain-name weight, which will have the effect of making every other factor go up a little bit. I think you can probably ignore all of this; I don't think it's actionable info.
-
So it will be a mute point because the weight will be spread across so many factors.
So you think they will re-adjust the link factor to keep it from getting a bump?
-
Since it's a weighting of many factors, everything else (the non-keyword-domain factors) should go up in relative proportion. I don't think they will explicitly turn up some other factor in order to counter the turning down of one factor.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Linking from high ranking sub domain pages to less ranking main domain pages to benefit latter
Hi all, We have our product guide pages on sub domain which are years old, so have some backlinks and high ranking for the beand related queries. Now we created new guide pages on our main website and we want these new pages to rank top beating the old pages from sub domain. Again we can't deindex or rel canonical to solve the issue as there are some part of users still using the old pages. We are planning to give a link from every old page of sub domain to same new page on main domain. Will this linking increases the authority of new pages technically and helps in ranking better? Like we give a link to "Moz guide 1" page to "Moz guide 2" page to rank latter better. Thanks
Algorithm Updates | | vtmoz0 -
Do the sub domain backlinks count for main domain and increase authority?
Hi all, I just wonder if the back links for different sub domains will be counted and considered to rank the main domain better or they are just limit to sub domain pages? There are many websites which has got multiple sub domains which receive backlinks? So the backlinks to main domain and sub domain weigh same at Google? Thanks
Algorithm Updates | | vtmoz0 -
Google AMP (accelerated mobile pages), can it be used for non-Google news and Ecommerce Websites?
Mozzers, I've been doing a lot of research on Google's new Accelerated Mobile Pages (AMP) https://moz.com/blog/accelerated-mobile-pages-whiteboard-friday. From what I'm seeing, these AMP version websites are only for Google News-worthy websites such as New York Times, Cosmopolitan, and the BuzzFeeds of the world. But what about Ecommerce websites like Ebay or Amazon? Will AMP versions of "scotch tape" via OfficeDepot work in the SERP's on non-Google News cards?
Algorithm Updates | | Shawn1240 -
Google Search Subsections
Hi! I want to know how can I put the URL from a page like that: http://i.imgur.com/qK1NLjq.png?1 I mean: "www.calafate.com › El Chaltén" Is it possible? Thanks!!!
Algorithm Updates | | Seomediabros0 -
Do Exact Match Domains Still Have Value?
I realise that there has probably been a lot said about Exact Match Domains, however, I want to know 2 things: Is this two exact match domains or one EMD: "londonfootball.com" and "footballlondon.com" so is "London Football" one EMD, and "Football London" another? Does having an EMD add a big advantage in getting ranked? Is it worth paying 2 months SEO expense to buy an EMD? To me if it still has an advantage then it probably is. However, I would like to hear the opinion of the experts. I would specially like to hear from anyone who owns or bought an EMD to rank. Thank you.
Algorithm Updates | | RyanShahed0 -
Does Google use data from Gmail to penalize domains and vice versa?
Has anyone noticed issues with Gmail deliverability and spam inboxing happening around the same time as other large Google updates? For example, if Google blasted your site in Panda or Penguin, have anyone seen them use the same judgement across into Gmail deliverability to blacklist your domain?
Algorithm Updates | | Eric_edvisors0 -
Google Reconsideration - To do or not to do?
We haven't been manually penalized by Google yet but we have had our fair share of things needing to be fixed; malware, bad links, lack/if no content, lack-luster UX, and issues with sitemaps & redirects. Should we still submit a reconsideration even though we haven't had a direct penalty? Does hurt us to send it?
Algorithm Updates | | GoAbroadKP0 -
How do I separate 2 Google+ business listings?
Ever since Google Places started merging with Google+, my client's business listing is now showing up in local search results incorrectly under another business name who shares the same address as them. Has anyone else encountered this problem or a way to correct it?
Algorithm Updates | | TheeDigital0