Optimizing for two nearly identical keywords.
-
Hi Mozzers,
So in one of my campaigns I'm trying to optimize for "Personal Trainer Minneapolis" and "Minneapolis Personal Trainer".
Would the best tactic be:
Develop and optimize two pages. One for each of these similar keywords. (Clearly not the best UX).
or
Try to optimize a single page for both.
Thanks for your thoughts!
-
Would the best tactic be:
Develop and optimize two pages. One for each of these similar keywords. (Clearly not the best UX).
or Try to optimize a single page for both.
I would develop and optimize one website.
-
My suggestion would be to first focus "Personal Trainer Minneapolis" with the title and H1 tag with the goal of earning a #1 ranking.
My recommendation is after you achieve the #1 spot, try adjusting the title to either improve CTR or to capture additional rankings on alternate keywords.
-
Thanks Ryan. I was astounded as well by the difference between the two terms. I'm indeed making "personal trainer minneapolis" my top priority.
Makes sense to have one longer page optimized for both. Should I do something like:
Title: Personal Trainer Minneapolis
H1: Minneapolis Personal Trainer
Image Alt: Personal Trainer Minneapolis
Then multiple instances of both in the text somewhere? I'm a little bit worried I'll dilute the positive effect of lining all these the elements for one keyword. But perhaps the competition is poor enough that it won't matter.
-
Google shows 1000 monthly searches for either of those two variations of the phrase. I looked at both searches and was surprised to see that much variation in the results. I would suggest optimizing your page for "personal trainer minneapolis" but if you can add other variations such as "Minneapolis Personal Trainer" and "Twin Cities Personal Trainer" throughout the page. Go for one longer but very high quality page as opposed to two separate pages. It will provide a better user experience and hopefully better ranking as well.
Make sure you have your Google Places page set up as those results are performing very well.
-
go for the one, if you optimized for A B C, you will rank for C B A anyhow, if you can get both terms in but dont g un-natrual trying.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Number of keywords for single page website
Hello, i have a question about keywords in Single page website. For how many keywords should i focus in single page website? For example: In my industry are important 2 different keywords - cabinet making and **made to measure furniture. **Should i focus on both keywords or its better to pick better keyword and focus only for that one (of course including different forms of that word and so on). Thank you for help.
Keyword Research | | Reyzer1 -
Any keyword tools to do this?
Hi, I'm looking for a tool which can pull keyword idea data from Google Keyword Planner at landing page level for multiple URLs at once. Right now with Google Keyword Planner you can only manually do one URL at once. Which will give you 800 keywords. I'm looking to pull landing page keyword ideas for about 10 URLs at once, so in total i should get about 8,000 keywords. Any tools which can automate this with Google Keyword Planner? Cheers.
Keyword Research | | jayoliverwright0 -
How to find long tail keywords?
I need ideas for finding long tail keywords, I do have a few tools that I make use of but I guess I'm just getting the same results as everyone else will be getting. Ideas please? (And thank you!)
Keyword Research | | seoman100 -
How can improve my keywords ranking?
My keywords are not in top in 50.So, what kind of activity we do to get in top in 50 rank?
Keyword Research | | surabhi60 -
Keyword In Page Title
Broad Keyword Usage in Page Title Easyfix <dl> <dt>Page title</dt> <dd>"The Sea Trout Inn in South Devon, Near Totnes - Luxury Bed and Breakfast and Restaurant - Contact Us"</dd> <dt>Explanation</dt> <dd>Search engines consider the title element to be the most important place to identify keywords and associate the page with a topic and/or set of terms. SEOmoz's correlation research has also shown that rankings are heavily influenced by keyword usage in the title tag.</dd> <dt>Recommendation</dt> <dd>Employ the keyword in the page title, preferrably as the first words in the element.</dd> <dd>The keyword is Hotels Totnes, how can I put this in a page title without it looking stupid ?</dd> </dl>
Keyword Research | | Stoz0 -
SEO beginner- How to decide what keyword to go after?
I started a website called Think and Grow Entrepreneur. I'm not sure where to start with Keywords and which ones to go after. Should I input the same keywords over and over my blog to rank in those or should I look at every post as a single entity and try to rank different keywords in each blog. Ideally I would like to rank for the keyword Entrepreneur, but there are already very powerful companies with the same keyword. How should I go about this situation? I appreciate any feedback. Thanks!
Keyword Research | | johnmoon60 -
Reasonable price for Keyword Research
If I knew what to look for I would do it myself. But I want it done now. The words would relate to one broad category with possible gold that can be mined from 12 sub-categories categories. In my preliminary seat of the pants research I didn't find much in the sub-categories but there were around 10 key words in the broad categories. I am getting a lot of long tail words ranked but I don't believe there is hardly any traffic. Does anyone know what a reasonable estimate is for this degree of keyword research? Also if anyone would like to submit a bid for this work please personal email me. Utah Tiger.
Keyword Research | | Boodreaux0 -
Long Tail Keyword Research
Hi, I have read lots of articles on long tail keyword research and all of it seems to apply to models and makes, i.e. "Canon power shot digital _camera _2MP" However, I work in the interior design industry, which doesn't have models and makes, if you see what I mean. Does anyone have any advice on how to do long tail keyword research for this sector or similar? Thanks for your help. Mik
Keyword Research | | increation0