Huge rewrite and drop in ratings
-
Hi,
My website provider made a huge rewrite of code to make the website more SEO friendly and add more functions. It absolutely was a big step forward and gave me more possiblities to improve our site seo wise.
We were actually first webshop of 200-300 on the new platform - and thats not always a good idea i guess
I need some help on the best way to solve 1 big problem for us. They changed the URL structure. Ive been building the brand pages and have 2-6 linking root domains to each brand page:
for the brand ej sikke lej the catalogue used to be : http://www.epleskrinet.no/ej_sikke_lej/M_16
they changed it to http://www.epleskrinet.no/manufacturers/ej-sikke-lej . I told them the same day the new version was ot the the optimal URL would be http://www.epleskrinet.no/ej-sikke-lej . It wasnt utill i saw the crawl i understood what the URL change would mean to us. We have a decent amount of organic searches and now visitors come to an empty page with an error message. to the brand ej sikke lej i have 6 linking domains going to this page. The new brand pages are a lot weaker then the old one since they dont have the ingoing links. Our site was indexed yesterday and the result rankingwise wasent pretty. How do i go about to fix this. Is it possible to -301 redirect old brad catalogues to new one ? They are not even in the new site map i am sending in.
Thanks
-
OK... it sounds like you are learning a lot. There is value in that.
Good luck!
-
Yes its for running a business, but its still fairly small and the budget isnt there for external SEO. I know that i know more SEO then they do and my knowledge is from this site and only 3-4 months old. I am quite sure i can have them redirect by tomorrow. Except from that ill just have to do my best find what is not done right and have them fix it
-
If this website is important for running a business, I think that you should stop listening to this website provider and get help from a professional SEO.
Your post reveals several problems and it is very likely that there are more lurking. Probably more than anyone is going to be able to evaluate in the quick look that they can afford to give in a Q&A reply.
I am not trying to bash anyone.. just saying what I would do if this was my website and I was in your position.
-
When changing URLs it is imperative that you 301 the old urls to the new ones. If you do not have a record of your old urls go to the way back machine and hope your site is there and copy the old urls and 301 them to the corresponding pages via HTaccess or extensions depending on the CMS you are using. The old urls with links to them should also start showing up in Google webmaster tools but for the mean time also look at your top pages in Google analytics check if they exist , if not 301 them appropriately ASAP.
** P.S. do a site: search in Google site:www.epleskrinet.no/ you will find 404s i just found a bunch.
Hope this helps . Let me know if there is anything we can help you with
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Branded Product Dropping from 1st position. Why?
Hi All, I have a branded product that's always ranked 1st. It's a popular product which attracts the majority of our website's traffic. Now it's suddenly dropped from 1st to 20th. Can anyone advise me why this has happened? I've made no radical changes in the last month. keyword: Wattbike Atom Url:https://wattbike.com/gb/product/atom atom
On-Page Optimization | | WattbikeSEO0 -
Why has my clients domain authority dropped 4 points?
I have been noticing odd results with the domain authority stat for one of my clients' wesbites. Whilst they have considerbaly improved for keyword rankings for granite worktops bristol and granite kitchen worktops bristol, I have noticed that the domain authority of the site has recently dropped from 12-6. Is there any particularly why this has seen such a big drop and what can be done to turn this back around? Best wishes, Richard O'Brien
On-Page Optimization | | obbass0 -
Index dropped 20 pages at once since yesterday
Hi community, I just realized that my indexed pages dropped from the amount of 95 to 75 and I don't know why. I did some title tag arrangements because we are launching with our first product (before that it was just a blog). I did these changes 1 week ago and fetched to google the homepage and some subdomains. Thanks for your help. Kind regards Marco
On-Page Optimization | | Marc19870 -
Domain authority dropped a lot in last month
I thought I'd asked this earlier but it seems to have disappeared. My client's domain authority has hovered at around 42-46 for the past 6 months. But in the past month it has dropped 6 points. Organic search traffic is up, no keyword rankings have fallen, external links are up slightly, but not massively. Competitors remain roughly the same DA although theirs are only around 14/16 anyway. What should I be looking for as to the cause?
On-Page Optimization | | mfrgolfgti0 -
Wordpress GD Star Rating Not Showing In SERPS
I've installed the GD Star Rating plugin on my site for example this page: http://www.top-10-dating-reviews.com/up-for-it/ (this links to an adult site) and have tested it with the rich snippet testing tool and the results show the stars as I want them. However in search results google is not displaying the stars? Has anyone come across this before? When I check webmaster tools structured data it is finding 1 type on 15 pages. I have two types, star ratings and google authorship so it appears google is not picking up on the star ratings in webmaster tools but it works on the rich snippet testing tool? Very confusing! Any help much appreciated!
On-Page Optimization | | SamCUK0 -
What's a reasonable bounce rate for school website?
Does anyone have a baseline on what the average bounce rate should be on a school website?
On-Page Optimization | | BillyBobGriffin0 -
Did anyone Rankings drop massively last weekend ...Is this new google update ?
Hi all, My Site rankings took a battering in the past week , From what I have read, I know that google have updated their algorithm and supposedly it only affects less than 1% of queries but I was very surprised to have fallen in that list... Just wondered, am i the only site to have been hammered this past week ? or is it more of a case that maybe the new algorithm means I need to be more savvy with our SEO. Just posting a quick general consensus question ... thanks Sarah
On-Page Optimization | | SarahCollins0