Starting an SEO Business - Stuff you need - HELP
-
When you started your SEO Business what software do you use to give information to your clients?
How did you decide what to charge for your services?
What services do you offer?
Best tools to use?
Any other information you think might be relevant?
Thanks ahead
-
Maybe you should move away from packages and work on a client by client basis as different clients will have different needs and you might be shooting yourself in the foot when it comes to a client with a bigger budget.
-
me personally I been in SEO since the start of the year so enjoying the learning process and getting my head roung everything. Good to ask questions from more experienced people like yourself.
At the moment we offer a basic package with 6 keywords but I am trying to move the company so we expand our ability and resources that is why I wondering how more established companies run so I know how to move in the right direction.
-
??
-
ah sorry I didn't realise you already had the business going.
How has the jump been?
How long have you been an SEO?
-
Hi
I can do most things just geting ready to move the company forward to ofer a better service
-
Hi Paul, PDF or EXCEL. Doesn't need to be branded. Depends how much effort it requires. And giving them a report from seomoz is somehow transparent and credible.
-
Hi Paul,
I wouldn't have thought your day to day will change that much on how you present data etc that should just happen with your knowledge and how you grow and evolve your learnings.
If you are thinking about making the jump you should probably thinking about how you are going to be actually running a business and as for services your question to yourself should be what services can I actually off.
What is your skill set? Can you hire someone to do the things you can't?
-
Hi Alex
I will have a look
Thanks
-
Currently use Google Analytics, Open Site Explorer, SEM Rush and got the trial for SeoMoz PRO. Just trying to see how SEO companies work?
-
Hi Paul,
What do you use in your current day to day?
-
Check out this blog: http://www.seomoz.org/blog/the-business-of-seo-perception-vs-reality
Matthew posted some **invaluable **links in the comments so be sure to look out for those.
-
Thanks for your reply
For your reports to your clients how do you display them to your client. Via PDF? Is it branded?
Are you able to give an example for SEO services and how you would charge?
Thanks again
-
Hi Paul,
Here is an answer to your question.
When you started your SEO Business what software do you use to give information to your clients?
[A] Web ranking reports, Crawling Issue reports, Analytics Reports, Link Reports, Custom detailed reports with analysis
How did you decide what to charge for your services?
[A] Really depends on the type of service that you offer to your customers.
What services do you offer?
[A] SEO, PPC management, Social & Mobile campaigns. We predominantly work without giving packages to clients.
Best tools to use?
[A] If you are just starting i would recommend the following ones:
- WebCeo - for on-page analysis
- Advanced Web ranking - for web ranking reports
- MajesticSEO - for link analysis
- Seomoz tools for crawling issues and links
- Google Analytics - of course can't move forward without this one
- Basecamp - for project management and communication with your customers.
Any other information you think might be relevant?
[A] Be innovative and don't be afraid to explore different tools all the time.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Anyone use a white label SEO company?
I work on my own and beginning to get more clients than I can handle effectively so this is my first look into outsourcing some of the work. Does anyone have a good resource for white label SEO? Do you have any experience with the following? Others? Sky Diamond Media
Industry News | | Masbro
Webimax
Imprezzio (local)
Posirank
OrangeSoda
Profit By Search0 -
Can You Suggest 3 Books to Help Me with My 2014 Seth Godin Pick 3 Project?
Yesterday in Seth's blog he gave a wonderful suggestion for making 2014 a remarkable year. He suggested that you pick 3 people who have influence over your life/work and select three books to buy and give to these them to have them read, and then, discuss with you. Here's how he describes it: "Identify three books that challenge your status quo, business books that outline a new attitude/approach or strategy, or perhaps fiction or non-fiction that challenges you. Books you've read that you need them to read. Buy the three books for each of the three people, and ask them each to read all three over the holiday break." - http://sethgodin.typepad.com/seths_blog/2013/12/pick-three.html Don't worry about whether or not I've read the books you are suggesting. If I choose one, I'll read it first before asking someone else to read it. Here are some of my ideas: The End of Business as Usual - Brian Solis [currently reading] Don't Make Me Think - Steve Krug The New Rules of Marketing and PR - David Meerman Scott Positioning - The Battle for Your Mind - Ries and Trout Influence - Robert Cialdini Engage - Brian Solis The Dip - Seth Godin Keep It Simple - Siegel & Etzkorn Buy - Ology - Lindstrom The Long Tail - Chris Anderson FYI - The three people I've identified to share books with are my CEO (to whom I directly report), our Marketing Director (who is a peer, but who controls most of the marketing budget), and the Vice President of Retail Sales (He is also one of 5 co-owners of the business and a major stakeholder). The books you suggest can be the same for all three or different for all three. I think the major challenges we are facing in 2014 is agility, branding and redefining or abandoning old business practices that are costly, time wasters, inefficient, or all of the above. Thanks everyone!
Industry News | | danatanseo1 -
Need reccomodations for Good SEO company
Hello, I'm looking for seo in the gaming industry - European languages Thanks
Industry News | | Rogeroz0 -
Looking for an SEO consultant/agency specializing in ecommerce and data architecture? Any suggestions?
Looking for an SEO consultant/agency specializing in ecommerce and data architecture? Any suggestions?
Industry News | | EE-Tom1 -
Does Penguin Help Negative SEO?
With negative link targeting seeming to become more and more of a ‘standard practice’ for more and more agencies and freelance SEOs (I, for one, have had to use the disavow tool far more than I ever thought I would) and the fact that there are more “link building services” that really only build ‘crap’ links than there were when that type of link building worked, I am honestly a bit afraid that Google is really just pushing SEO’s to the ‘dark side’ or at least handing black hat link builders a great tool for bringing down the competition. I had one SEO actually say to me “If my client can’t recover than at least I can target everyone that jumped ahead of them and only spend around $300 on bad link building”. This came from someone I NEVER thought would say anything of the sort and really got me to thinking’ “will this be the future of SEO?” I know the answer is no but still, it seems more and more people are just throwing their hands up and targeting competition rather than working on their own websites and with updates like Penguin I am afraid that more of my time will be spent disavowing links than building them.
Industry News | | Vizergy0 -
I need some help with google please
Hello i am trying to remove google partial penalization to my website since july 2012 I have removed link, used disallow tools, wrote letters Last comunicacion was a letter send on 12/2012 that they responded 3/2013 web in cuestion is www.propdental.com I have not answered yet because i am looking for a good profesional help they responded saying that i still have unnuturall links wich is pretty probably but i dont nkow wich ones remove. Site authority has dropped from 43 to 32 with all links removed traffic dropped from 48000 to 15.000 Please profesional contacts needed
Industry News | | maestrosonrisas0 -
Help seems like google is punishing our site and I don't understand why
I would love some helpMy anme is Suzanne Diamond our web site is WWW.thefutonshop.com we have been on line for years, 10 brick and mortar stores, had a strong ecommerce web site but in the past 4 months we have been dropping like a leaf. Organic search has been dropping since November 2012 but now total traffic seems to be slowing We are working on our SEO but I feel it has to be something more direct that we are being punished by google Perhaps it s obvious but not to me Can anyone help me please or give me a direction. suzanne@thefutonshop.com thanks in advance for any direction
Industry News | | FUTONSHOP0 -
SEO Consulting for Sex.com
Hello everybody, We are looking for someone to help us improve our SEO, more specifically on google.com. We seem to be getting positive results in general, but we are far from our objectives. We are looking for someone that could: Do a complete analysis of the site Write a report of the needed changes Proposed ideas to get better positioning Experience with adult oriented websites would be a great asset. We would repeat this process every 3-4 months to make sure we stay on top of our SEO strategy. Thanks!
Industry News | | ejodoin0