How to beat Wikipedia article from the top spot on SERPS?
-
Hi Guys,
One of our clients has a good web site with lots of content that is ranked already on #2 for the top keyword (singular and plural) on Google UK. The keyword itself is a competitive one. The top spot is occupied by a wikipedia article that doesn't have much content in general. Can anyone come up with an advice what strategy we have to apply to outplace that article? Thanks!
-
Thank you guys!
-
Wikipedia can be really really really hard to beat.... did I say really really really really hard to beat?
Just keep working on your site like wikipedia was any other competitor. Build great content that gets liked and tweeted.. .stuff that engages your visitors.
There is no special bullet for killing wikipedia. You simply must overpower them by brute force of a great website.
Good luck.
-
I have seen some results for Wikipedia where you pull your hair out hehe, but the thing is the site is soo high authority and the internal link value it holds.
To be honest I have had experience taking down Wikipedia where you deal with big brand websites and you can highly target the site.
Really do some analysis on the links the wikipedia page has, see what you may be missing if content is not the problem.
Just keep pushing fresh content and social signals too if you can try and implement people to search for your website and drive higher CTR on the serp page.
-
I wouldn't suspect so. Wiki is seen as an incredibly Authoritive site and has many high quality links pointing to it, so it's high rankings are mainly down to the site being so authoritive and huge.
Wiki fulfills many of the factors within the periodic table of SEO ranking factors at http://searchengineland.com/seotable It's a difficult site to beat, though can and is certainly achieved.
Glad you like the suggestions, they will help to get there.
Regards
Simon
-
Thanks Simon, will try those. Do you think that google applies different ranking factors when it comes to Wikipedia in general?
-
Hi Ivaylo
I shall share a few pointers with you here for consideration;
-
Perform an on-page analysis of the website to identify and help resolve any issues that might come up, such as too many on-page links or too many no-followed links pointing in, any issues with titles or descriptions... (The SEOmoz toolset is great at helping with this).
-
Research what valuable links are pointing to the Wiki page and try and get some of the same links pointing to your clients' site (new followed links from different reputable websites will help a lot). Also, identify existing links where the anchor text could be improved.
-
Keep the content fresh, relevant and interesting.
-
Depending on what your clients' site offers, consider if there are any tools/widgets that could be developed to help make the site more useful.
-
Consider building upon the Social aspect, such as engaging with people on Twitter, Forums and Guest Blogging to attract more visitors and more sharing of your content.
Hope that helps,
Regards
Simon
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
New page not topping on results
Hi, We have created a new page on our website for same keyword in slug but the page is not showing up for same keyword even combined with website name: website.com/keyword is new page and not listing on top of results for exact search query "website keyword". This page is listing as 3rd result and other pages are making on top even they don't match with page title, h1 tags and URL. This new page is indexed. How long it'll take to Google to adopt this? I don't think it'll remain same forever. Is there anything we can do from our end?
Intermediate & Advanced SEO | | vtmoz0 -
Worth Modifying Code to Have Text Appear Near Top
Our site uses Wordpress. The code is somewhat heavy. The text to code ratio for the home page is only 16%. Our developer suggests that we modify the code so that the important text appears at the top of the page (without changing the design) so that Google can index it more easily. My developer feels this would be more beneficial for SEO. He believes that reducing the code would create HTML errors. The home page is www.nyc-officespace-leader.com Is this approach sound? My developer describes it in the following manner: | Let me say that I don’t believe the text to code ratio has a significant impact on SEO per se but of course that reducing code, it will reduce page weight therefore it may help to improve ranking. See Homepage for example, this is the top landing page of your site, therefore it is very relevant to optimize. You can see the first block, from attached it has very little content and too many code. There is almost nothing to do about it, visually that is a very good block, in terms of SEO it isn't. I do not recommend to take it off just for SEO, that will make all pages with lot of text, lack of images and people may go away. On the other hand, most of the cases we want to improve text code ratio, there is an impact on unexpected BUGs because the code is being changed and this may affect functionality. I would suggest to spend time on improve the sort-order of the important content inside the code, so we may have similar text code ratio at the end but the important code we need Google to index will be at the very top in the source code, in terms of a very technical approach Google will find the key content faster and that should help to improve the crawling process as search engines read HTML code linearly. This change do not necessarily will affect the HTML, we can achieve it by using style sheet (CSS code) instead, reducing the chance of major BUGs. Either is our choice, we need to evaluate potential problems, code issues and content impact and also we need to apply changes and wait at least 3-4 weeks to start seeing results. It is a long task. Let me know your thought about this, we will estimate a task to improve code without affect web design |
Intermediate & Advanced SEO | | Kingalan10 -
301 redirect for page 2, page 3 etc of an article or feed
Hey guys, We're looking to move a blog feed we have to a new static URL page. We are using 301 redirects but I'm unsure of what to regarding page 2, page 3 etc. of the feed. How do I make sure those urls are being redirected as well? For example: Moving FloridaDentist.com/blog/dental-tips/ to a new page url FloridaDentist.com/dental-tips. So, we are using a 301 on that old url to the new one. My questions is what to do with the other pages like FloridaDentist.com/blog/dental-tips/page/3. How do we make sure that page is also 301'd to the new main url?
Intermediate & Advanced SEO | | RickyShockley0 -
Why did I fall off the SERP for my url query? Im i being penalized?
The website is privateequityfirms.com, We would rank as high as 4th behind wikipedia from the query "private equity firms" but recently dropped to 77th for no reason. All my other keywords seem to no affected? whats going on, Im i being penalized? I attached GWT search query info Thanks, PEFDrop_zpsd4002b86.png MozAnalyticsDROP_zps9401bf4b.png
Intermediate & Advanced SEO | | Nicktaylor10 -
Articles | Posts or Pages
I'm looking to add a number of feature rich articles to educate, promote best practice and provide useful all round advice. My reasearch to date on the pros and cons have drawn me to writing articles as a page, as per
Intermediate & Advanced SEO | | Mark_Ch
http://yoast.com/articles/wordpress-seo/#pagesvsposts My Question, etc.
I would like to get an outside opinion on the above. Additionally, how can you find out the site structure of a website.
i.e. what are blog posts or static pages0 -
Best places to seed articles UK based
Hi I have written 2 articles for 2 seperate businesses and markets. One article is a Top 10 tips on choosing a conservatory How would I go about promoting and seeding this around related home improvement websites around the UK, use stumbleupon? 2. I also have recipes for a restaurant which I need to seed and promote online in order to gain links and promote the restaurant. Again which methods are best in finding sources to list these recipes and to related blogs etc Many Thanks
Intermediate & Advanced SEO | | ocelot0 -
SERP Experience After You Resubmit Your Site to Google
Hello Everyone, We suddenly noticed that our keywords fell off the map and discovered that porn had been placed (via.htaccess redirects and masking) on our site. The porn links caused Google to drop us.We scrubbed our .htaccess file and asked Google to reindex our site 3 weeks ago.Does anyone have experience with reindexing?If so, how long were you down and did your keyword positions return eventually?Thanks,Bob
Intermediate & Advanced SEO | | impressem0 -
How to Get Reviews Displaying in SERP, Like Amazon
Notice how Amazon has the reviews for the Kindle showing up right in the Organic Results; http://www.google.com/search?q=kindle&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a Is this a rich snippit example? If you have an ecommerce store and lots of reviews, how do you go about getting the same thing? Is Google just going to let Amazon do this, and other huge brands or is it fair game for everyone?
Intermediate & Advanced SEO | | iAnalyst.com0