Google new update question
-
I was just reading this,
http://www.entrepreneur.com/blog/220662
We have our official site, which has 200+ service pages, which we wrote once and we keep doing SEO for them, so they rank high all the time.
Now my question is, how does Google handle the site freshness ?
Service static pages or if we are adding blog items, then also they consider them as fresh site, right ?
So, we dont have to update those service pages, right ?
-
Whenever hearing SEO news from a non-industry source such as entrepreneur magazine, my first recommendation is to locate the actual report from the source. In this case, the source is Google: http://insidesearch.blogspot.com/2011/11/giving-you-fresher-more-recent-search.html
If you desire further analysis, the next best thing would be locating the topic on a trust SEO site: http://www.seomoz.org/blog/googles-freshness-update-whiteboard-friday. The goal is for you to obtain the most accurate and complete understanding of the change and how it affects you. Outside magazines often add glamor for headlines, make interpretative errors or miss important consideration points. This is not a hit on Entrepreneur magazine at all but a recommended best practice.
For this update, certain keywords are affected. Specifically those which are deemed affected by a "freshness" factor. The impact to your site depends upon your content. If your page titles are "sunglasses", "MX1000 Sunglasses by Revo" and such then the impact will likely be low. If your page titles are "Justin Bieber sunglasses" or "SuperBowl sunglasses" then the chance of your queries being affected by freshness are much more likely.
With respect to exactly how Google responds, no one knows for sure outside of Google, and they don't explain the details of their inner workings. It is highly likely they are looking for brand new content. For the most part, this is new web pages. They may accept new content being added to existing pages as well. What we can confidently say is that changing the date on your existing content or shuffling words around aren't going to help.
-
It is more a page by page thing, not site wide.
How I understand it, is in 2 parts
QDF Query deserves freshness, when you search for keyword, Google brings back not just the most authoritive, relevant results, it likes to bring back a few fresh ones also, as well as a few local and other factors too, like sites selling keyword, sites with documentary information about keyword.
The freshness update is different again, let’s say you enquire about football, then it is assumed that you want the latest info, like latest results, injuries, team selections and stuff. So Google tries to bring you these results, it also works out who is publishing this information regularly and indexes them more often. It gives these results more importance only why they are fresh.
The freshness update does not affect all queries, if affects about 35% of queries.
If you were looking up George Washington, then you would not expect to see the freshness update affect results.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Anyone else notice a global Google cache issue?
Im noticing a huge % of pages on my sites and those picked at random from Google searches, high traffic pages from big sites like booking.com have not been cached since 22nd Oct by Google. Anyone else noticed this or got insight on it? Andy
Algorithm Updates | | AndyMacLean0 -
Has Google Authorship been completely removed from SERPs?
Noticed today that when I search (non-personalised search, incognito etc.) some of my pages on Google ALL references to authorship have now been completely removed. Does anyone know when this change occurred? I might be a bit slow this week (or last week) with concentrating on projects. I know like others that photos went some time back but now there are no author details being displayed. Just the page title and description. David
Algorithm Updates | | David-E-Carey1 -
How can I check Googles Page Cache ?
Hi I use to have a handy tool in Firefox (Google Toolbar) that was very handy for checking page ranks and what date a page had been cached. For a while with the newer versions of Firefox I cannot seem to locate this useful tool, Can anybody recommend any useful tools for checking the above. Thanks Adam
Algorithm Updates | | AMG1000 -
Domain Name search in google not appearing
My hcg domain doesn't show up in google search. Shows up in new sand image search. If I wrap the domain name in quotes it shows up
Algorithm Updates | | noork0 -
Google SERP UI in December
For retailers (or commercial queries), it seems like PPC ads, product ads and google shopping links were allocated more pixel real estate in December than in previous years, and the amount of pixel real estate allocated to organic listings declined further. I was wondering if anyone had any knowledge on when these changes were rolled out.
Algorithm Updates | | enoch0 -
Indexing well in Google but not in Yahoo/Bing - WHY?
Been using SEOMOZ now to analyze and crawl a client's website for a while now. One thing I've noticed is that our client's website is indexing well with Google. a few thousand pages are being indexed. However, when it comes to Yahoo and Bing, the website only has a 100+ pages indexed. We've submitted updated sitemaps to Google and Bing and have been fixing any broken links, and on-page SEO. Content is also good. Here's the website: www.imaginet.com.ph Any suggestions/recommendations are highly appreciated. Thank you!
Algorithm Updates | | TheNorthernOffice790 -
Will signing up for Google Places affect my national rankings
OK, Here is a question which I can't find but think people have thought about. I would like to know others opinion. I have had a site that ranks well under generic national keyword terms. (not geographically specific) Its a small website, only 10 pages. We get 85% of our business from online applications. These applications come from all over the united states.Our SERP rankings generate 70% of all our traffic. My question is this: we operate in a state where we don't do business. We are a virtual business. Should I sign up for google places? Will It hurt my national SERP rankings?
Algorithm Updates | | FidelityOne0 -
Bad IP Neighborhood Question
I'm interested, weather bad network neighborhood could cause some penalties in Google indexing and search? For checking your site neighbors follow this URL (enter your site URL in the end): http://www.google.com/safebrowsing/diagnostic?site=domain.com
Algorithm Updates | | bubliki0