Search for signed in users

[seoug_2005]

"As search becomes an increasingly customized experience, particularly for signed in users"

What does this imply ?

Does it mean that search is more customized for signed in users than those for non signed in users ?

[Martijn_Scheijbeler]

Yes, Atul in my opinion that's the case. I would also like to refer to Jack's quote:

"If personalization is turned off, we will still take a lot of context into account, including things such as location, language, and time of year." - Jack Menzel.

[seoug_2005]

Thanks a lot Martijn for your reply and also for the wonderful link.

Does it mean that results are more personalized for signed in users than those for non signed in users.

[sesertin]

Hi Atul,

It would be intresting to see the whole article but i think this refers to google algorythms: as when you are logged in with your google account you get a totally different serp for a term you have already searched, than when you are not logged in. This is because if you have already visited a site, spent time on it, maybe returned a few times google considers that site more important to you, so would place it more foreward in your own serp maybe even to the first place, however when you log out the page can still be on the second or third page of the serp.

This will become even more actual with google+ as it can considers your friends likes and interests as well.

[Martijn_Scheijbeler]

Hi Atul,

I could give you a very long description on how this is working within Google, but I would  recommend to read this interview by Eric Enge, with Jack Menzel.  It is all about how Google personalizes results. Summarized Jack explains that Google personalizes the results always, also for users whom are not signed in based on for example their physical location.

Hope this helps! Would love to hear what your opinion is about the interview.