Is this SEO correct?
-
Please view website http://www.staddonsbeds.co.uk. In the footer is the keywords the client is aiming for. These pages have been created separately to the sitemap. Is this tactic and pages white hat seo or is this considered black hat seo such as gateway pages?
Could you please confirm
Thanks Paul
-
Thanks for your input on this matter been very useful
Thanks again
-
I like to build brands. If I have a site at http://www.staddonsbeds.co.uk with a name Staddons Bed Centre then I provide relatively little content on the home page and focus on my brand name, Staddons Bed Centre.Your site says "since 1919" so I have to think if they been in business 90+ years they have built some brand traffic.
The internal pages would then focus keywords such as /beds-nottingham
I also strongly prefer clean URLs so I would drop the .htm extension. where possible.
-
Thanks for this Ryan. I have just taken over on this site so I was checking things over and you have confirmed my thoughts. Very much appreciated.
One last question of your opinion
For your main keyword would you target this on the home page or like a seperate page such as beds-nottingham.htm
-
Yes, you understand perfectly.
I took a look at your page and it is improved. There are additional improvements you can make. For example, your target phrase is "Buy beds online". It is your title and H1 tag, but you should use it at least once in your content. Presently the phrase is not used at all on the page.
You offer the following text snippet: "Our advice, wide range of products and delivery service make buying a bed....." Perhaps you can tack on the word "online" after "bed" so a form of the phrase appears once on the page. Ideally you would like to expand a bit and have an exact phrase match once and then perhaps add variations.
-
Thanks for your reply
-
Hi Ryan
So what you are saying is that a keyword should only be targetting for one page so with the tactic being used at the moment the two pages are conflicting with each other and might not be getting the best result.
Are you able to view the site again and see if the changes been made are better.
Thanks again
-
They just look like footer links to me?
-
Thanks
-
Hi Ryan.
Thank you for replying and your notes. Very much appreciated
Paul
-
This is not blackhat
-
Hi Paul.
Black hat SEO occurs when a site attempts to manipulate search rankings through tactics which do not benefit users but are intended solely for a ranking benefit. These tactics violate search engine (i.e. Google) policies.
What I see on the web site you shared is a normal web page with a footer which has links to other pages on the website. What exactly are you concerned about being black hat?
Site owners are welcome to add footers to their site's web pages. Those footers are allowed to have links to other pages on their site. Am I missing something?
On a separate note, I would share the page is not optimized very well for SEO. The page title is "Beds Nottingham | Buy Beds Online | Staddons Bed Centre Nottingham". Ideally you want to target one or two terms for a page. Three is stretching your ranking ability quite thin. Additionally, the title indicates which keywords are the focus of your web page; accordingly, you are indicating "Beds Nottingham" is a focus of this web page. In your footer "Beds Nottingham" is being used as anchor text to another page. This dual use of the same keyword sends a mixed message to search engines. Which page from the site should be listed when a user searches for "Beds Notthingham"? Your home page or your /beds-nottingham page?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
A doorway-page vendor has made my SEO life a nightmare! Advice anyone!?
Hey Everyone, So I am the SEO at a mid-sized nationwide retailer and have been working there for almost a year and half. This retailer is an SEO nightmare. Imagine the worst possible SEO nightmare, and that is my unfortunate yet challenging everyday reality. In light of the new algorithm update that seems to be on the horizon from Google to further crack down on the usage of doorway pages, I am coming to the Moz community for some desperately needed help. Before I was employed here, the eCommerce director and SEM Manager connected with a vendor that told them basically that they can do a PPC version of SEO for long-tail keywords. This vendor sold them on the idea that they will never compete with our own organic content and can bring in incremental traffic and revenue due to all of this wonderful technology they have that is essentially just a scraper. So for the past three years, this vendor has been creating thousands of doorway pages that are hosted on their own server but our masked as our own pages. They do have a massive index / directory in HTML attached to our website and even upload their own XML site maps to our Google Web Master Tools. So even though they “own” the pages, they masquerade as our own organic pages. So what we have today is thousands upon thousands of product and category pages that are essentially built dynamically and regurgitated through their scraper / platform, whatever. ALL of these pages are incredibly thin in content and it’s beyond me how Panda has not exterminated them. ALL of these pages are built entirely for search engines, to the point that you would feel like the year was 1998. All of these pages are incredibly over- optimized with spam that really is equivalent to just stuffing in a ton of meta keywords. (like I said – 1998) Almost ALL of these scraped doorway pages cause an incredible amount of duplicate content issues even though the “account rep” swears up and down to the SEM Manager (who oversees all paid programs) that they do not. Many of the pages use other shady tactics such as meta refresh style bait and switching. For example: The page title in the SERP shows as: Personalized Watch Boxes When you click the SERP and land on the doorway page the title changes to: Personalized Wrist Watches. Not one actual watch box is listed. They are ALL simply the most god awful pages in terms of UX that you will ever come across BUT because of the sheer volume of this pages spammed deep within the site, they create revenue just playing the odds game. Executives LOVE revenue. Also, one of this vendor’s tactics when our budget spend is reduced for this program is to randomly pull a certain amount of their pages and return numerous 404 server errors until spend bumps back up. This causes a massive nightmare for me. I can go on and on but I think you get where I am going. I have spent a year and half campaigning to get rid of this black-hat vendor and I am finally right on the brink of making it happen. The only problem is, it will be almost impossible to not drop in revenue for quite some time when these pages are pulled. Even though I have helped create several organic pages and product categories that will pick-up the slack when these are pulled, it will still be awhile before the dust settles and stabilizes. I am going to stop here because I can write a novel and the millions of issues I have with this vendor and what they have done. I know this was a very long and open-ended essay of this problem I have presented to you guys in the Moz community and I apologize and would love to clarify anything I can. My actual questions would be: Has anyone gone through a similar situation as this or have experience dealing with a vendor that employs this type of black-hat tactic? Is there any advice at all that you can offer me or experiences that you can share that can help be as armed as I can when I eventually convince the higher-ups they need to pull the plug? How can I limit the bleeding and can I even remotely rely on Google LSI to serve my organic pages for the related terms of the pages that are now gone? Thank you guys so much in advance, -Ben
White Hat / Black Hat SEO | | VBlue1 -
More pages is good for SEO? Is this true?
Hi Guys I have a question, I was told the more pages I have the better for SEO, Is this true?
White Hat / Black Hat SEO | | edward-may0 -
Is horizontal hashtag linking between 4 different information text pages with a canonical tag to the URL with no hashtag, a White Hat SEO practice?
Hey guys, I need help. hope it is a simple question : if I have horizontal 4 text pages which you move between through hashtag links, while staying on the same page in user experience, can I canonical tag the URL free of hashtags as the canonical page URL ? is this white hat acceptable practice? and will this help "Adding the Value", search queries, and therefore rank power to the canonical URL in this case? hoping for your answers. Best Regards, and thanks in advance!
White Hat / Black Hat SEO | | Muhammad_Jabali0 -
Advanced Outside Perspective Requested to Combat Negative SEO
**Situation: **We are a digital marketing agency that has been doing SEO for 6 years. For many years, we maintained exceptional rankings and online visibility.However, I suppose with great rankings comes great vulnerability. Last year, we became the target of a pretty aggressive and malicious negative SEO campaign from another other SEO(s) in our industry - I'm assuming they're competitors. Overnight, there were 10,000+ links built on various spam domains using the anchor text: negative marketing services poor seo butt crack kickass ... and more (see attached image) The issue we face are: Time Investment - Enormous investment of time and energy to contact each web admin for link removal. Hard to Keep Up - When we think we're getting somewhere, new links come out of the woodwork. Disavow Doesn't Work - Though we've tried to generally avoid the disavow tool, we've had to use it for a few domains. However, it's difficult to say how much effect, if any, it's had on the negative links. As you can imagine, we've seen an enormous drop in organic traffic since this all started. It's unfortunate that SEO has come to this point, but I still see a lot of value in what we do and hope that spammers don't completely ruin it for us one day. Moz Community - I come to you seeking some new insight, advice, similar experiences or anything else that may help! Are there any other agencies that have experienced the same issue? Any new ways to combat really aggressive negative SEO link building? Thanks everyone! UUPPplJ
White Hat / Black Hat SEO | | ByteLaunch0 -
Hit by negative SEO
I think my site got hit by a negative SEO campaign. We got nailed by the latest Google update and our traffic dropped significantly. We don't buy links, ask for links, do link exchanges, etc. Since the last update was all about spammy backlinks, I downloaded backlinks from Google Webmaster Tools just to see if there was any info in there. There are tons, hundreds, thousands of backlinks from spammy sites to us. Sites that are spammy as heck and sell backlinks on the footer. I can only assume someone went after us with a negative SEO campaign. We're the #3 site in a hot market. Is the only way to combat this to disavow all those spammy backlinks with the Google disavow tool? We also have a manual penalty on our site as well. I've asked for a reconsideration request and have heard nothing. Please advise.
White Hat / Black Hat SEO | | CFSSEO0 -
Tools to check Google Local SEO with suggestions.
Is there any tool for to check website position on Google maps ?? and also what is the way to check that a website is listed on which local directories and on which not listed and to get suggestions for improvements ?? so need Tools to check Google Local SEO with suggestions.
White Hat / Black Hat SEO | | mnkpso0 -
Do pingbacks in Wordpress help or harm SEO? Or neither?
Hey everyone, Just wondering, do pingbacks in Wordpress help or harm SEO? Or neither?
White Hat / Black Hat SEO | | jhinchcliffe1 -
On page SEO? (This is good! I promise)
I have been doing some research on onsite optimization and I hit a dead end, need some help with OnSite.... These three I get for the most part... (If you would like to add anything please do) Title optimization - needs to be unique with keywords included under 90 words Meta description - needs to be unique with keywords included under 150 words Meta keywords – all keywords Questions begin here... H1 headings – Should this be the first thing the spider crawls? Should they be unique? Is there a penalty for having this content the same on every page? (H1s are under the logo at the top of every one of my sites pages) H2-H6 headings – Should they be unique? Is there a penalty for having this content the same on every page? Bold text – does this matter for SEO? Italic text - does this matter for SEO? Link anchor text – These are the same on most pages. However, most of these links are part of the navigation, does this matter for SEO? is this duplicate? how does the search engine analyze this data? Image alt attributes – I have the share image buttons on my site (Facebook, Twitter, etc...) and they have the same alt attributes on each page. Does this matter for SEO? Body text – I found a competitor site that’s ranking #1 for a key term. This competitor has 11,106 words in their body with the keyword mentioned 29 times (0.8%). They placed all this text in a small scroll down on the bottom of their page. Its strange how they included it. Please review attached image. the competitor URL is http://www(dot)1804design(dot)com/ w6AiM.png
White Hat / Black Hat SEO | | SEODinosaur0