Have you seen a correlation in between running a PPC campaing and increased SEO ranking for a new site (< 3 months old)?
-
I have read many conflicting articles on this topic. I understand that running a PPC campaign at a launch phase of a site can get a lot of insights such as exact traffic patterns etc. But the question is: is there a correlation or not with increased rankings position for new site as search engine are forced to crawled that given landing page to give your ad a score? Thanks in advance for your answers and opinion
-
In theory that's possible, but it's a bit of a stretch to call it a "correlation".
It's like spending $100,000 advertising on the side of every bus in your city. Chances are you'll get coverage and some of that coverage will be a link, but it's not to say that there's any causal relationship between advertising on buses and improving the rank of your website.
-
Thanks for your reply, but one could assume that if your CPC ads are getting 20% CTR and therefore get expose to a lot more people then you acquire links a lot faster and get higher page rank faster as well. Makes sense?
-
Official Google response is NO. PageRank has nothing to do with traffic it's all about links.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Are there any recent studies of organic CTR vs. PPC CTR?
Pretty much the title. I am putting together a "game plan" for my CEO, where I would like to touch on the difference in CTR between SERP organic results and SERP PPC results. I've found a few blog posts that talks about PPC being responsible for 15% of all clicks, where 1-5 organic results are responsible for 68ish % and the rest being on 6-10 and page 2/3. However, I do not see any sources in these articles, which begs the question, where are these numbers taken from? Any suggestions? My own gut feeling (and SERP behaviour) tells me that these numbers might actually be super accurate, but since my business plan will most likely end up in the hands of our board of directors, I would very much like to back up my action points for growth, with actual sources. Thanks in advance.
Paid Search Marketing | | Nikolaj-Landrock1 -
How would changing every title tag on your site at once affect SEO?
We are moving our website to a new CMS, and working with a vendor who would like to change the title tags from the current format to a breadcrumb structure. Our fear is that this may negatively impact the current optimization efforts in place. Our current title tags are a mixed bag of good, bad and neutral, but some have been optimized for best practices. Does anyone have any insight on the effect we would see if everything were changed at once, or any suggestions on how we could test this before we launch the "new" site? Thanks!
Paid Search Marketing | | cparedes1 -
Moving from old GTM to New Version of GTM - Analytic & Adwords transaction and revenue stop refelecting
Hi Guys, I am moving from old version of tag manager to new version of tag manager. But when i do so at that time in my google analytic 1) my adwords transaction, revenue and ecommerce conversion rate stop showing. 2) In ecommerce -overview also transaction, revenenue and ecommermce conversion rate stop showing. Can any one tell me what is the issue? I am sharing with you the details configuration of my old tag manager and new version of tag manager - I am using google analytic having id - UA-12345678-9 I am using old version of google tag manager in that i have configure 5 tags - a) google adwords conversion tracking
Paid Search Marketing | | devdan
b) GA pageview tracking
c) google remarketing
d) GA conversion tracking
e) twitter conversion tracking I did following configuration for all - Tag Name - google adwords conversion tracking
tag type - Adwords conversion tracking
conversion id - 123123123 ( from adwords)
conversion lable - sdfsnfs-sfsf ( from adowrds) Firing rule -{{url}} contains ordersuccessful.aspx
{{event}} equals gtm.dom save Google Analytic PageView Tracking
Tag Type - classic Google Analytic
web properid id - UA-12345678-9
track type - page view Firing rule - all pages save GA conversion Tracking
tag type - classic google analytics
web property id - UA-12345678-9
track type - transaction Firing rule -{{url}} contains ordersuccessful.aspx
{{event}} equals gtm.dom By above configuration everything work fine with google analytic. In New versoin of tag mananger following configuration i did - Adwords conversion tracking
Choose Product - Google Adwords
choose tag type - adwords conversion tracking
configure tag - conversion id - taken from adwords
conversion label - taken from adwords
conversion value - {{google_conversion_value}}
Fire on - Name - order successful page
type - custom event
Filter- Page url contains ordersuccessful.aspx
event equals gtm.dom save Choose Product - Google Analytic,
choose tag type - universal analytic
configure tag - tracking id - UA-12345678-9, track type - page view Fire on - All pages save GA conversion tracking Choose Product - Google Analytic,
choose tag type - universal analytic
configure tag - tracking id - UA-12345678-9, track type - transaction Fire on - Name - order successful page
type - custom event
Filter- Page url contains ordersuccessful.aspx
event equals gtm.dom save By above configuration my analytic stop reflecting transaction, revenue, ecommerce conversion rate for adwords and ecommerce overview. Thanks!0 -
PPC strategies in a competitive ecommerce market
Hello, What's the top 5 things to keep in mind when doing PPC in a competitive ecommerce market? Our competitors are buying PPC leads based on gathering long term customers that only have to get bought once and then they are repeat customers with no more cost. Thus, PPC cost is through the roof in this niche. Anyways, what's the top 5 pieces of advice you would give and you're also welcome to reference any good or harder to find references for me to read or watch. Thank you, Bob
Paid Search Marketing | | BobGW0 -
Adwords account suspended for talking about SEO. Why isn't Moz suspended, too?
First let me say that we don't care that much about Adwords. We were spending about 20 bucks a month and we never optimized it, tinkered with it, or cared that much. Business is booming for us just with organic search and referrals from happy customers. (We're a blog writing service called BlogMutt. Motto: We work like a dog to fill up your blog.) But we just got suspended from Adwords. After multiple inquiries and multiple unhelpful responses, we got a note that said: "Please note that your website contains matter which states your site's SEO increases. Anything which relates to SEO is not allowed as per Google Policies. Please make appropriate changes to your website." Now, we don't say your site's SEO increases with BlogMutt. What we do say is what everyone says, that blogging is a best practice for any modern marketing effort. We certainly are less clear about improving search rankings than, for example, moz.com. Why is it OK for Moz, but not for us? Don't get me wrong. I think Moz should be able to continue advertising. I'm just wondering how we got into the Adwords crosshairs. Any thoughts?
Paid Search Marketing | | scodtt0 -
Optimising 2 ecommerce sites
Hi there I have been optimising an e-commerce site snowsupermarket.co.uk and it's range of products available to B2C customers. I have now been asked to do the same for the B2B site shop.snowbusiness.com which sells the same products but also, many more. My question is, Should i use completely different meta information or choose keywords that are my second choice? Both sites are also on the same IP - would this be a problem with potential duplicate content? Many thanks in advance, Ben
Paid Search Marketing | | SnowFX0 -
Google PPC Quality Score (adventures in)
We have one keyword that brings our site the most visitors. This keyword is the brand name we carry. We have several years of tracking it in Adwords. For some extended time, this keyword [exact match] has averaged 19 cents per click, 2.7 average position, 4.5% click through, and a quality score of 7/10. We wanted more clicks. We could think of what was needed to increase the quality score. Sure, we could change the meta tag title and the adwords title to be the same as the single word keyword, but this would be less informative. We decided to keep these titles as phrases which include the brand name. First change we made: we increased the bid. After all, it was profitable for the two ads above us, right? We increased our bid from .50 to $1.50. Effect? Average position increased to 2.3 from 2.7. Click through increased from 4.5% to 4.9%. Cost per click went from .19 to .51. The incremental cost for each sale was......well really really high.....this didn't work. (oh, we rank #2 organically. Our organic CTR dropped from 3.2% to 2.9% with this change as well) Reversed back to where we were and decided to focus on the quality score. We realized that the keyword was part of an add group with about 20 other keywords. This word was important.....lets put it in it's own ad group. We then made an "exact" copy of the ad and started up a new ad group. Paused the old keyword. We very quickly realized that the quality score on this "same" keyword was now 4/10. That was odd....lets give it a few days......quality score drops to 3/10 and no longer qualifies for first page. What was different we wondered? AH! We capitalized the first letter of the word. Changing this took the quality score up to 6/10 instantly. hmmm, we thought capitalization didn't matter? Seems it did. We now wait to see where the quality score goes. Saga to continue....
Paid Search Marketing | | EugeneF0 -
Google PPC Management
Okay, so I have a client who wants me to manage their ppc on Google. It seems like either they give me access to their PPC account or I manage it via my own account and pre-bill for the cost, later supplying reports. Are those the two options? Thanks...MJ
Paid Search Marketing | | 945010