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Inspiration from today's WBF!

Intermediate & Advanced SEO

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FrontlineMobility last edited by

Hello and Welcome MozFriends!

so I watched the WBF this morning, and I got the idea of making Keyword Tiers for a site like so.

Site

Products- wheelchair, Powerchairs, Hospital Beds, Lifts, Lift Chairs

Specific Items- 16" wheelchairs, 4 wheel power chair, Patient lifts and such.

The Keywords for the Front page would be very general not referencing the sites specific items at all. Like Medical Equipment, supplies things like that.

Keywords for products would be the Manufacturers names, and the category name.

Specific Items would have specific keywords to draw an audience that has a goal and is searching for that specific product.

So my theory/experiment is this. Instead of making the whole site generate traffic for one type of audience, I am making certain tiers for certain audiences. The higher up in the Site Hierarchy the more global the keywords are designed for. It may just be complete and utter non sense but I would like to hear any thoughts on it if it works.

Thank You Friends!

Justin Smith
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