Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Has anyone tried SECockpit as their Keyword Research tool ?
-
I'm looking for a tool to help with keyword research, and judging by the presentation and few reviews I could find, SECockpit at http://swissmademarketing.com/secockpit/ seems to be a nice product. They pull their data (partly) from SEOmoz, which is a good sign.
Any feedback ?
Thx
Gil
-
Hey Ryan
Glad you asked! Our competition formula uses
- On Site Factors (Keyword in Title, Description, URL, ...?)
-> is the page actually trying to rank for the term - Page Competition Data (PA)
- Domain Competition Data (DA)
I agree 100% with your example of a Wiki Page, that's why the DA part of the formula has only a very small influence on our competition value in comparison to the PA part.
The reason why results 1-3 may show a lower competition average than 8-10, is because Google sometimes shows results, which don't appear competitive according to SEOmoz (eg. Videos, News, etc...) -> that's why we recently changed the default view in SECockpit to show the average competition over results 1-10.
Don't hesitate to ask anything else!
- On Site Factors (Keyword in Title, Description, URL, ...?)
-
Hi Sam,
I have a question about the tool's difficulty assessment. When watching the main video on your site, at about 4 minutes in there is a review of data using "dog training" as the seed keyword. The 8th result it the phrase "how to train your dog". If I am reading the graph correctly, the orange bar indicates difficulty. What seems strange is to obtain a 4-7 Google ranking shows as very easy, yet to obtain an 8-10 ranking shows as very hard for the same keyword.
I will make a guess that your process examines the DA/PA of the pages involved and assesses difficulty based on those metrics? I am not sure if that is the best method as a Wiki page, for example, is generally on the first page of SERPs for most queries. Also there are EMD names as well which may make it appear easy to beat from a DA/PA perspective, but otherwise it is a much higher level of difficulty to beat.
I like the tool and will likely try it out, but I had these questions previously and your reply here led me to going ahead and asking these questions. I hope you don't mind.
-
Hi Gil
This is Sam from SwissMadeMarketing - I'm the main developer of SECockpit - so I hope you don't mind me joining the conversation
I think we all agree that to determine the competition for a keyword, we need to look at what's ranking in the Top 10 positions on Google and get good data (preferably from SEOmoz
Unfortunately, many Keyword Tools use the "No. of Competing Pages" figure to determine competition - which is a pretty useless number for many reasons (we explain why here: http://swissmademarketing.com/secockpit/launch-2-rpdl-23fb6/)
Fortunately, there are keyword tools - eg. Market Samurai - which allow you to do a proper competition analysis for a keyword - this means, scraping the Top 10 results from Google, getting the Google Page Rank of the Page & Domain, etc, etc.
The bad news is, doing this for ONE keyword in Market Samurai takes you around 1-2 mins. So, what do you do with a list of 100 or more keyword ideas? Waste hours and days? I don't think so.
This is where the real power of SECockpit lies. We've built a Server Farm, which can get the entire competition data for about 200 keywords a minute. This includes:
- Search Volume / CPC data from Google Keyword Tool
- Top 10 Ranking Results from Google Search
- SEOmoz Information for every URL (mozRank, Page Auth, Domain Auth, Backlinks, etc)
(- we even get additional information like free Exact Match Domains)
We then crunch all that data into a simple 0-100 competition value (similar to the "difficulty" value shown in the SEOmoz Keyword Tool).
This means, with SECockpit, you can order large lists of keywords by their "real" difficulty within minutes.
Look forward to any questions you may have
Cheers,
Sam -
Hi,
This tool looks like Market Samurai to be honest which is a once off fee, this tool is a monthly fee.
You can use the SEOmoz API to make your own program to do this, example:
http://www.seomoz.org/blog/competitive-analysis-in-under-60-seconds-using-google-docs-12649
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Minor languages keyword research
Hello, I am in charge of doing a keyword research for several small countries in Europe, namely Hungary, Estonia and Latvia.
Keyword Research | | Lvet
I normally use the Keyword planner for Google Ads, but for Hungarian, Estonian and Latvian this tools seems to find no results for the keywords related to my websites. For example, in Hungarian the keyword "ajak toltoanyagok" ("lip fillers" in English) doesn't give any results (and yes, I am targeting my searches to Hungary and Hungarian). I have the same problems with Latvian and Estonian. Is there another tool that I could use and that could give me better results? Help! Cheers Luca rONwtZt0 -
Bye Bye Keyword Difficulty Tool :(
So the Keyword Difficulty Tool will be retired from the end of this month. Is anyone else worried about this? - because I just don't trust the numbers coming back from Keyword Explorer. Never have. I've even raised this with Moz staff previously, when there was a huge difference between the score given by the keyword difficulty tool vs keyword explorer. From what I see in Domain and Page authority and in the SERPs then the score from keyword difficulty tool, was always more accurate, and thankfully have been able to use both tools, but from next month I feel somewhat uneasy about solely relying on the score from Keyword Explorer. Thoughts? and feel free to run your own tests on keywords and I'm sure you'll see what I mean.
Keyword Research | | GregDixson0 -
How granular should I get with Keyword research?
I'm doing KW research for a new business. My understanding from KW research guides: Use tools to create a list of thousands of keywords Analyze difficulty and search volume Reduce your list and do on page optimization for your select KWs My dilemma with this approach is that it seems "keyword based" rather than "intent" or "category" based. e.g. Let's say I have a grocery store. Ignoring SEO, I know that these are my main categories: Produce Meat Dairy Canned Goods Baked Goods In other words, the above categories are the general "intents" and "categories" that I'd really want to rank for. Keyword tool shows that they have high volume and high difficulty. Let's say that after doing keyword research, I discover "Low Fat Chicken Breasts" and "Turkey Sausage" and "Cheap Meat Wholesale" have decent search volume and low competition. I don't quite understand how I'm supposed to utilize these fringe keywords in my on page SEO plan because it doesn't make sense as a human to categorize my site that way. Not sure if this is clear. Basically I'm trying to figure out if I should really be getting this granular on keywords to help guide my store categories or if I should just be picking broader terms.
Keyword Research | | clarasboutiqueusa0 -
Keywords with and without diacritics
Hi, I am trying to make my site to appear in the search results even the searched term have or have not been wrote with diacritics for example: "șarpe" or "sarpe". The language is Romanian. If I seach for "Românul cu maşină, marea victimă" or "Romanul cu masina, marea victima" the first result for both searches is the same. I don't see anything special on their html code and I am wondering how do they did it. Regards, Bogdan
Keyword Research | | RIAdig0 -
Price Comparison Website And Keywords
I run a price comparison website for a small niche at http://cdkeyprices.com I am targeting keywords for the specific products I am comparing the price/merchants on. On a typical page I would have a price column, product name, the merchant and a buy button. Buy button is affiliate linked to the merchant. The product name in the product column is the name from the actual website I am tracking. As such, my keyword was appearing sometimes up the 30 times. I've took it down some months ago but was wondering if this was a bad move. I was concerned Google would think I was stuffing the keyword. I've only just gotten into SEO the past few months so was not able to see any changes. Should i put the product column back up or would it be considered over optimization?
Keyword Research | | MrPenguin0 -
Keyword Conundrum...
I have 3 keywords that I am targeting. Assume for the time being that they are all equally competitive. Includes local exact match monthly searches: Managed IT Services - 3600 IT Managed Services - 720 Managed IT Support - 170 They are all exactly synonymous, not to mention other keywords such as IT Managed Support, Managed IT Service, IT Managed Service, Managed IT Service Provider, etc.. My current strategy is to target the top 3 all on one page. The problem then is the title tag: Managed IT Services | IT Managed Services | Managed IT Support Pretty spammy. I could build pages for all 3, but how would I incorporate them into the website since they are all synonyms. Can I get some recommendations on how to handle this? What would you use for a title tag? How would handle separate pages with synonymous content?
Keyword Research | | CsmBill0 -
Adding qualifiers to keywords?
I know that it's worth adding qualifiers to high value keywords to create long-tail variations which will later have the potential to rank well for the main keyword as well... My questions is, how important is it that the newly-formed keyword/phrase also be evaluated for search volume? E.g. "tips for job interviews" has a high search volume, but scores 72 in the Keyword Difficulty tool - quite high. I would therefore be tempted to create a "10 tips for job interviews" articles or something similar, yet THIS particular phrase is searched for <10 times per month... If there are not any easy-to-find qualifiers that also create a well-searched for keyword/phrase, is it still worth adding them?
Keyword Research | | staingurus0 -
Keyword Traffic Estimator Tools
Hello, I'm relatively new to SEO and looking to find a good tool for estimating the search traffic volume of different keywords in order to focus efforts on higher yielding terms. Right now I'm using Google's traffic estimator but it doesn't seem to have much data for long-tail keywords. Is anything else out there better or more accurate? Thank you!
Keyword Research | | rawberg0