What Ways Can I Identify My Link Audience For My Linkable Asset
-
What Ways Can I Identify My Link Audience For My Linkable Asset- I am offering a free report to home owners ! This is my linkable asset that I personally created.
-
How do I identify my link bait target audience who would link to this free report
-
What tools can i use to help me identify them
-
What query opertors can i use to help me find them
-
How can i use OSE to help me identify them - can OSE help me identify competitors offering similar reports and how is linking to them
I
-
-
Thanks for feedback....:)
-
I'd use OSE to look at the backlinks of your competitors / other sites in your field that are coming in with strong signals and reach out to those relevant sites to see if you can gain traction with them.
I'd also do some searches to see who out there is talking or asking questions about simliar things. You can identify influencers based on both traditional site strength and social klout.
You can also target home owners looking for this type of information directly. Either take out some keyword based ads. (You might consider Facebook ads for this given some fo the drilldown you can do, depending on your report.) Or you can search say Twitter for people curious about what info your report gives -- but don't know that you have that answer -- and contact them. Though be careful not to be spammy! Likewise, you can search in other forums or question sites for people asking questions that your report answers.
Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Value of Links? What is each link worth?
Morning Everyone, I just had this thought and wondered what everyone's opinions were in terms of link value in monetary terms. We'll assume for the purposes of this that the links come from contextually relevant sites and that the sites in question have got the Moz DA from being high quality and have a good quality incoming link profile. Its a bit of a theoretical question, but i guess imagine if the only way you could get links was to pay for them, what would they be worth to you. This is link value for SEO purposes, they will have in addition value from traffic from good sites, that no doubt varies wildly depending on topic. I assume everyone also agrees on: The first link from a domain is the most valuable High DA sites are worth more than low ones. So could anyone who has an opinion on the link value suggest a monetary value for links. Its really just using a monetary amount to see how best to target my time. Here is my example of what might be expected, but I am hoping people with more knowledge will perhaps correct it. DA Rating First Link 2nd-5th Link 5th-10th Link 10Plus Links 5 $5 $2 $1 $0 15 $7 $3 $2 $1 25 $25 $10 $5 $2 35 $45 $20 $7 $3 45 $65 $30 $11 $4 55 $95 $45 $19 $5 65 $200 $100 $45 $6 75 $350 $120 $65 $9 85 $700 $240 $95 $15 95 $1100 $450 $200 $30
Link Building | | wellandpower1 -
Can I include "commissioned" posts in my link building strategy?
Ok "Commissioned Posts" meaning industry influencers/bloggers etc writing about your brand, products or services and possibly "linking" to your website (in exchange for money, or not) a) I'm contacted by a blogger who wants to write a piece about our product and naturally links back. b) A blogger says, yes, we can write a fantastic article about your brand and link to you for $$$..$ - is this ok if not at scale? What is deemed as ethical? I want to make sure our link building campaign is done within Google's guidelines. Here is currently what we are doing, or intending to do; 1. We're producing unique content on our site and sharing this with key influencers organically on Twitter, Facebook and G+ communities. This so far is working well for a new start up. 2. Writing guest posts on authoritative sites (with only our author bio at the bottom, branded link to our site, social links) sharing knowledge or interesting content which readers will want to read. Sites like HuffPost, The Guardian would be great although we're starting on authoritative well maintained blogger sites within the industry to begin. 3. Reaching out to industry influencers who may like to review our products. Many of them have got back to me stating that they "can" run commissioned posts (normally requires a large fee) which carries a followed link, branded or unbranded. Although we may have initially contacted them, and money could be exchanged, in the eyes of Google wouldn't this appear as a natural post? Please let me know your thoughts on this? It would be great to gain more of an understanding exactly what I can or cannot do when it comes to developing high quality links for our business! Your feedback (sharing any examples if possible) would be truly appreciated. Thanks Gary
Link Building | | GaryVictory0 -
Self linking - loss of link juice?
There are 10 links on page that point to this page where they exist (link to the page itself). Does it influence on ranking? And what's happening to link juice? How does it spread? Is there any loss of it?
Link Building | | templatemonster0 -
Links from sites with iffy link profiles?
So the site http://www.cadenas.de/ appears to have good decent scores from the various Moz ranks, but when I check out the site in OSE there are a lot of really sketchy links that jump out, online pharmacy/drug type links. I should also add that the negative links are seemingly going to a weird blog deep in the site and only appear when I select all links to the root domain in OSE. Everything about the site appears very legitimate except for the link profile which has me nervous. Would you guys pursue a link from this site?
Link Building | | CJ50 -
Favorite Ways to Track Your Links?
Hi Mozzers! I'm trying to streamline my company's link building process, and I've noticed we don't have a great way of tracking /measuring our inbound links yet. Obviously methods like Open Site Explorer are great for getting a big-picture view of inbound links, but do you guys use other methods for measuring your link building campaign? What are they? Thanks!
Link Building | | ClarityVentures
Meg0 -
Best way to combat spammy links
Hi folks. A client of mine has taken to building spammy links from commenting on forgein blogs etc. Since hes started this his site has totally dispeared from the SERPS apart from company name searches. I'd be really interested to hear your thoughts on how to bets combat this? Many thanks in advance
Link Building | | EclipseLegal0 -
Forum links
If you are building links in forums how can you decide which forums to post to? Of course you can have a look at averall traffic in Alexa or mozrank but is there anything else you can look at?
Link Building | | sesertin0 -
What link would be better?
Okay, I found a niche blog that has a google PR6. They have a ton of dollow blogroll links, as well as a ton of internal links on homepage. Would I be better off getting the blogroll link? Getting a link in an existing post with a lower PR? Getting an advertiorial written with a link in it? I just don't know. It has a domain authority of 33 currently. It's not a cheap link for blogroll. The in-post, or advertorial isn't too bad, but not cheap either. Thanks in advance.
Link Building | | azguy0