Google Analytics
-
Hello
In Google analytics you can obtain the number of visits as a result of non-paid search. You can also set up custom reports to find the number of organic searches. The numbers are different, so what is the obvious difference between these two metrics that I'm missing.
Thanks in advance for any assistance.
Neil
-
Hi Martijn,
When you say "Organic campaigns can come from an unpaid search engine results link, a referral from another website (such as a blog) and direct traffic."
I don't get it how a referral or direct can be considered an organic visit. I recreated the report Tim has mentioned and then changed the advanced segments to Referral and Direct to see if I see any figures. If what you say is correct, when I select organic searches as my metric and then select direct traffic in advanced segments - shouldn't I see the organic traffic from direct traffic.
Please let me know
-
Awesome
Cheers dude!
-
Hi Neil,
Wow, this was a pretty hard question. But I've got (hopefully) a useful answer for you:
The metric: Organic Searches you found within building a custom report in Google Analytics is defined as: "The number of organic searches that happened within a session. This metric is search engine agnostic.".
This differs a bit from the way Non Paid Search traffic is measured: "Organic campaigns can come from an unpaid search engine results link, a referral from another website (such as a blog) and direct traffic.".
I'm not quite sure but the difference in my opinion is within the way sessions are defined for both types and possibly also the way unpaid is defined for both metrics.
Hopefully this will help you any further!
-
Wendy (or anyone else who wants to assist)
a) Within the standard reporting part of Google Analytics I have selected Organic Search from the Traffic Sources section. This provides me with the number of non-paid search visits for the period in question.
b) In the custom reporting section I have selected Organic Searches in the metrics tab, and then Sources (for example) in the dimensions tab. This (I believe) should give me tha same data as in a), but it is lower in volume. The difference is only 3%, but it makes me think I have done something wrong which I obviously want to correct.
Again, any assistance would be greatly appreciated.
Regards
Neil
-
Thanks Wendy for the prompt response - just have to dash for a meal with the inlaws (!), will confirm latter what I've done to check.
Thanks again.
-
Hi Neil
I have just checked this and am getting matching figures
What metric and dimension have you set up your custom report on?
I used the metric as visits and dimension as source/medium - and then filtered on organic and the figures matched.
best
Wendy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Analytics goals by source report?
Hello everybody. Is there way in Google analytics to create report on what goals have been completed per each source? Example: Lets say I have 3 goals: Subscription, Purchase, Quote. How can I get report, saying something like this: google / organic - Subscription - 5 conversions
Reporting & Analytics | | DmitriiK
Purchase - 3 conversions
Quote - 10 conversions and so on. P.S. Basically, I want the reverse of standard Google Analytics goal completions report, where you can click on goal and see which sources/mediums completions came from. I'd like to do the opposite - "click" on source/medium and see which goals have been completed. Thanks0 -
How can we view traffic from specific Twitter, Facebook, YouTube and Reddit accounts in Google Analytics?
Dear Moz Community, This is a Google Analytics question. Using Google Analytics, we're trying to identify trends of visitors on a website from specific social media accounts, i.e: twitter.com/account-x facebook.com/account-x youtube.com/account-x reddit.com/r/account-x Ideally, we would like to be able to see the success rate for specific posts on these social media accounts, and how users engaged on the website after arriving from clicking a link on one of these accounts. Is this drill-down feature currently possible in Google Analytics? Many thanks for helping!
Reporting & Analytics | | BoomDialogue690 -
What is click2.scour, and why is it showing up as Referral Traffic in Google Analytics?
I've noticed that a couple of my clients in the insurance industry have been receiving a pretty large boost in Referral Traffic from a source called click2.scour.com and click2.efacts.com. What surprises me most is that the traffic has a low Bounce Rate, a high Avg. Visit Duration, and is made up of 100% New Visits. What is this? Why would they be getting so much traffic from these two sources all of a sudden? Thanks in advance for your help!
Reporting & Analytics | | copyjack0 -
Google Analytics Content Experiments don't deliver 50/50?
Our A/B test is actually delivering at about a 70/30 page view rate. 70% in favor of the original version and only 30% of the new. We are sending 100% of our traffic to this homepage test. Has anyone else experienced this? There seems to be a lot of folks experiencing this.....anyone know why?
Reporting & Analytics | | VistageSEO0 -
Alternatives for google analytics multi account dashboard overview
Hi there, I like the new Google Analytics layout don't get me wrong but I really miss the old possibility to have a quick overview of all your accounts. Does anyone know an alternative for this? Please share your experiences and recommendations.
Reporting & Analytics | | Robbern0 -
Does Google Analytics parse visits from search apps?
Does anyone know if Google Analytics reports visits to your website differently from individual search apps like Google and Bing? Or do they just treat them the same as any other keyword visit from Google or Bing search engine? I suppose the end result is probably the same as in the Google app you're using Google so it would just be a different access point versus a new tool. I'm just curious if there is a way to see how many Mobile visits are coming from the apps vs the browser. For me personally I have the Google and Bing iOS apps installed but rarely use them, opting for the Safari search bar 99% of the time.
Reporting & Analytics | | nsauser0 -
Google Analytics help - exporting reports
Hey mozzers, A little help if you will. I am in traffic sources > sources > search > organic I am view keywords and comparing 1 month with another. Now I see what 1 keyword sends 1st month, 2nd month and % Change. I want to export this data to an .xls file. When I do, I end up with a file that shows what 1 keyword sends 1st month and 2nd month, but no % Change! I really need to include this in exported document.... Summary: Analytics hates me. 🙂
Reporting & Analytics | | MirandaP0 -
Google Analytics Options
A couple of months ago, I read about a new web stats application that is real time but more importantly let's you track user actions on a page (i.e. which buttons were clicked for example). This information would obviously be very helpful in continuing to improve site performance. Anyone have suggestions or know the name of this application? I do not mind paying but am not looking for an enterprise class application.
Reporting & Analytics | | Mont0