How can we view traffic from specific Twitter, Facebook, YouTube and Reddit accounts in Google Analytics?

[BoomDialogue69]

Dear Moz Community,

This is a Google Analytics question.

Using Google Analytics, we're trying to identify trends of visitors on a website from specific social media accounts, i.e:

• twitter.com/account-x
• facebook.com/account-x
• youtube.com/account-x
• reddit.com/r/account-x

Ideally, we would like to be able to see the success rate for specific posts on these social media accounts, and how users engaged on the website after arriving from clicking a link on one of these accounts.

Is this drill-down feature currently possible in Google Analytics?

Many thanks for helping!

[carlod]

Hi Justin,

Off the top of my head, there are three ways you can approach this. Ron covered one of them-- a combination of creating funnels within Google Analytics and filtering by traffic source is one way of doing this.

Another way is using Google Analytics Attribution Modelling. Here's a Google page explaining Attribution Modelling.

The third way is using a paid service like KissMetrics (no affiliation).

Hope that helps.

Carlo

[Ron_McCabe]

Justin,

I was able to put together a screen grab for you.  The arrow points to exactly where you need to go.

Ron

hLA89jf

[Ron_McCabe]

Yes it is.  drill down to the traffic sources section.  They track this as referred traffic.