How should I handle these links?
-
I recently purchased a site which is in the same niche as my personal blog. MANY of the keywords which I want both sites to rank for, they are already ranking well for (Eg I rank #1 with one site and #5 for the other). I haven't started linking the two sites to each other yet (waiting to announce the acquisition before I do).
I have 2 questions for you all...
How powerful do you think linking between these sites could be?
How do you think I should handle the linking between these two sites?
-
Thanks for the advice.
Site A is my personal blog, which I never monetized. Site B is an ecommerce site which sells products pretty much anyone who reads my blog can use.
I'm considered an authority in my niche, so announcing the acquisition will absolutely drive sales on site B. And letting people know about site A on site B, will definitely boost the credibility of Site B's brand.
-
Bondtana,
First, Power of a link is relative to the Domain Authority/Page authority of the site that is linking to you and to the number of links originating from that page. By having reciprocal links between the two sites, you are going to negate most if not all of the link juice. So, make a choice. Link from one to the other and not between the two. Also, if you are wanting to operate the two as separate sites, why would you want to announce the acquisition at all? Yes, being hosted on different servers is helpful, but if you are shown as the owner of both, sooner or later the search engines will know it. Again, a loss of "power."
So, if you are wanting to acquire more customers, readers, etc. Maybe you are better off not announcing and then utilizing the sites as separate entities. Or, if site A is the one you really want to rank for and site B has a massive DA, PA maybe you would be better doing a 301 redirect from urls on B to A.
As with most things SEO, it is always relative to some other issue or standard. If one site ranks because it is highly informational and the other is highly optimized to bring customer conversions, you will be served to understand that and utilize the informational to in some way drive traffic to the customer site.
So, no easy answers. But, a lot to think on.
Best
-
Cool, I wasnt planning on going nuts. I was just curious if I could possibly bump up my rankings. In a way, it would make sense that two sites in the top 10 for a keyword, would give credibility to the other no?
Also, my new site is hosted on volusion, the other hostmonster. So it's a different IP.
-
I think the amount of link juice that will flow from the acquired site will be a function of:
1. How conspicuous your link building becomes
2. Where the sites are hosted
If your acquired site is hosted on the same server as your current site my opinion is that you won't experience much value from the additional links as the search engines can identify ownership information as well as websites that exist for the sole purpose of linking to one another. Consider hosting on different servers, hence different IP addresses, and even this may not stop Google from eventually realizing that you own both sites.
Similarly, 100 new links from your acquired site will raise red flags and won't do much to advance your existing site.
I'd link the two sites strictly where it will benefit your readers (i.e. where a reader of the acquired site will benefit from or be interested in content on your existing site). Bottom line: don't overdo it and link for your readers.
Just my opinion
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link building
ok mozers i have a few questions. I am starting a new seo campaign and i want to target traffic for "how to make money on autopilot" Question 1. when it comes to link building i have seen some articles saying that i should not send all of my links to my landing page at once but to send links to my backlinks then index then using tiered link building. Is this a must or not? will i get penalized if i build 20 targeted links to my landing page in 1 day, lets say 20, pr7-9 domains? or should i tier it out and link maybe 5 pr9 domains to my landing page, then link 10 pr5 domains to each of those 5 pr9 domains and maybe link 20-pr1 domains to each of those tiered 2 pr5 domains? eq: Tier 1 = 5 PR-9 Tier 2 = 50 PR-5 Tier 3 = 1,000 PR-1 Question 2. Is their a certain amount of backlinks i need to use in order to out do my competitor? or does it just matter on the metrics of my backlinks? and when it comes to indexing these links do i need to index just the 5 pr9 links? or do i need to index all of them? or should i just index the landing page through google webmasters tools and hope it indexes all connecting pages? will doing any of these get my landing page indexed faster in order to rank faster? Question 3. Types of link building. Ok i am targeting guest blogs, wordpress sites, etc to put a link on. Should i focus on smm 'social media marketing' as well? or can i just focus on the traditional seo tactics first? Question 4. Keyword research. ok so my blog post is 'how to make money on autpilot' and from my keyword suggestion tools it picked up a list of keywords suggestions to target. Competition ranges from low to high, search volume ranges from 10 to 1900 visitors per month, after organizing the most relevant keywords to add to my campaign should i target each of the these keywords by creating a link building campaign for each one and target it to my landing page or use it as my 2nd or 3rd tier? those are the questions i really have for now. Here is my blog post http://www.vemomedia.com/how-to-make-money-on-autopilot/ Please feel me in on what i am needing to do in order to get some ranking and on how to run a link building campaign the correct way. Thanx in advance!
Intermediate & Advanced SEO | | djgbshows1 -
Do links to a domain that re-directs to my domain pass link equity?
Hi guys. We've recently taken control of a third-party site and we're going to set up a domain re-direct so any traffic comes to our site. With any existing links that the third-party site has, will these pass link equity to our main site through the redirect? Thanks, Paul
Intermediate & Advanced SEO | | kevinliao0 -
Advice on Link Building?
I know webmasters shouldn't focus on link building but unfortunately there are some types of content that doesn't get shared as much as other. And for content to go viral, it ain't that easy and it's almost impossible in some smaller niches where you don't have the volume to go "viral". That said I know about the common link building techniques. I know I can submit guest posts but when you're competing with websites that have over 10,000 backlinks, there is no way I'm going to get close to this with guest posting and commenting on other blogs. One way I found for getting backlinks is to publish interviews. Most of the time, people/businesses you interview like to link to this type of content. Publishing value-added content about other businesses' products or services may get some backlinks in return but not that often. So other than that, can some of you share some "out-of-the-box" link building strategies? Thank you in advance!
Intermediate & Advanced SEO | | sbrault740 -
Is the Tool Forcing Sites to Link Out?
Hi I have a tool that I wish to give to sites, it allows the user to get an accurate idea of their credit score with out giving away any personal data and with out having a credit search done on their file. Due to the way the tool works and to make the implementation on other peoples sites as simple as possible the tool remains hosted by me and a one line piece of Javascript code just needs to be added to the code of the site wishing to use the tool. This code includes a link to my site to call the information from my server to allow the tool to show and work on the other site. My questions are: Could this cause a problem with Google as far as their link quality goes? - Are we forcing people to give us a backlink to use the tool? (in the eyes of Google) or will Google not be able to read the Javascript / will ignore the link for SEO purposes? Should I make the link in the code Nofollow? If I should make the link a Nofollow any tips on how to make the most of the opportunity from a link building or SEO point of view? Thanks for your help
Intermediate & Advanced SEO | | MotoringSEO0 -
Widget Links Still Acceptable?
I own a funny video site that is getting about 1-4 of it's videos embedded on various sites daily. In todays form, is widget link still acceptable? This would show up under the video embed. Example: Funny Dog Video From Site Brand Or is it best nowadays to just have Video Provided By Site Brand
Intermediate & Advanced SEO | | superlordme0 -
Can links indexed by google "link:" be bad? or this is like a good example by google
Can links indexed by google "link:" be bad? Or this is like a good example shown by google. We are cleaning our links from Penguin and dont know what to do with these ones. Some of them does not look quality.
Intermediate & Advanced SEO | | bele0 -
Maximum number of links
Hi there, I have just written an article that is due to be posted on an external blog, the article has potentially 3 links that could link to 3 different pages on my website, is this too much? what do you recommend being the maximum number of links? Thanks for any help
Intermediate & Advanced SEO | | Paul780 -
Too many links?
I've recently taken over a site from another agency, which has hundreds of linking root domains. These domains are of very low quality and, in my opinion, are being ignored by Google. Is it best to 'clean up' some of these links, or leave them and start building quality links? I just don't want to waste time cleaning link profiles if there's no need.
Intermediate & Advanced SEO | | A_Q0