Big discrepancy between search volume and actual traffic
-
I've been seeing this more and more... a page that ranks well for a great keyword but the traffic is much, much less than one would expect based on information from the Google Keyword Tool. The keyword gets 3600 searches locally, but the site, #9 on the SERP, got 11 visits last month.
Does that sound like a plausible drop-off or is there something else at play?
Thanks!
-
Thanks for the information. How do you filter by exact match?
-
I would also add that the Google Keyword Tool can be way off the mark at times, giving you much higher numbers that the exact word gets, so giving good keyword terms low figures. That has been my experience when doing research with for keywords in niche (google.ie), but I have heard other say the same.
Still its good way to get a few ideas for keywords and there numbers.
Also I agree exact is way more usefully (broad can be useful at times)
-
Yeah, when you're targeting a phrase, you'll want to look only at exact-match estimates for that phrase. Broad-match is misleading when you're looking to get traffic by ranking for an exact phrase. Broad-match is more useful if you are going to be bidding for broad PPC on Adwords.
-
I'm guessing broad match... I'm familiar with the concept but is there a way to restrict it to one or the other?
Broad would make sense, it's possible that the rank is different for different combinations.
-
Is that volume exact, phrase or broad match?
If it's exact match, then I'd say, loosely based on these SERP CTR's, you're less than (but close to) normal
Position #9 = 1.25%
3600 x .0125 = 54.72I've noticed impression data from Adwords campaigns (that run ALL the time) are closer to about 1/2 that of the exact match predictions in the Adwords Keyword Tool.
Does this help?
-
Hi Josh, are you looking at exact-match number of searches in Google's Keyword Tool, or broad-match?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Where else can I get search volumes from?
We use Keyword Planner to get a rough idea if a keyword has search volumes and worth tracking. But recently, it's showing zeroes (all locations) for very broad search terms such as "corn seed" "sorghum seed" "canola seed" and all variations of these three with "seed" in the phrase. We checked trends and there are searches for it. Has keyword planner gone bonkers? There were search volumes for corn, canola and sorghum variations, just not words with "seed", which is very odd. "corn grain" has 9,900 searches and "canola plant" has 5,400 searches, for example. "canola seed" has 201-500 searches on Moz, so keyword planner, I think really filtered out seed words. Is there another tool where we could just copy/paste or import a list and it'll show us the search volumes? I uploaded words on Moz, but we can only get search vol ranges and mostly don't have data yet for Australian searches. Does SEMRush have this capability too? I couldn't seem to find where to upload a list. If Google just filtered out these words, is there a way to get around it?
Keyword Research | | nhhernandez1 -
Most efficiënt way to retrieve search volume for thousands of keyword
Hi, I'm trying to figure out how I can efficiently get search volumes for large quantities of keywords. Unfortunately Keyword Planner has reduced their limit of keywords:
Keyword Research | | CB0001
"You entered too many keywords. Please limit the number of keywords to 1,000. You can also upload a file with up to 800 keywords." Weirdly, the file upload's limit is now even lower than the normal limit. A 1000 keywords a time will be a real chore when you want to retrieve search volume for 50.000 keywords. I tried SEMrush, but it does not suffice due to the fact that a lot of keywords in my language (Dutch) are not in the database. I also looked into the Adwords API, but this does not yet seem to have any implementation in Google sheets? Ideas are welcome!1 -
Organic Search Visits Rapidly Decreasing?
Last week i had over 2000 organic pageviews and this week i have 0 Could this be an error, how could this possibly happen?
Keyword Research | | briananglin0 -
Long tail traffic only to category, should we make the title keyword rich?
Hello, Some of my client's internal categories only rank for long tail terms. Should we make the title keyword rich or should we stick to one very small keyword phrase and use that as the title. Also, is there any reason to write a full 500 words for category descriptions on weak, internal categories(PA 15)? Thanks
Keyword Research | | BobGW0 -
Excluding my domain from search statistics
I would like to exclude my own domain from seach statisics- so when I search the numbers are not reflected in the various search engines. Do I need to register the domain in each search engine to do that? Thanks!
Keyword Research | | Kenaiguide0 -
Advanced Domain Name Search Service
Hi guys, I'm looking for a clever domain name search service. I want to provide a list of keywords and the site will return with available .com domains relating to my search. An example - I work in the tourism niche and I want to find available travel related .com domains for about 50 locations. I provide a list of words such as "travel", "visit", "goto", "holidays", and I provide a second list with all the locations, example "London", "Paris,", "Berlin", etc... The domain search tool would then mix up my two lists of keywords and check to see if variants such as travellondon.com, londonholidays.com, gotoberlin.com, etc... are free to register. I then go off and buy those domains and have some epic wins. Does this tool exist?
Keyword Research | | cmoylan0 -
Rank list of keywords by searches per month
Hi I would like to rank a list of keywords by searches per month in google.com.au, How could I do this?
Keyword Research | | Adsau0 -
Is there a tool that measures what keyword searches actually bring in clients?
Is there a tool to measure what keywords are bringing in clients? For instance, there is a keyword phrase with a high volume of searches so naturally I am inclined to include this phrase in my title tag. However, it does not seem like a search phrase that a potential client would use. Is there a tool to see what phrases actual clients are using?
Keyword Research | | ydop0