How to calculate how much traffic and how much revenue we shoudl expect?
-
Hi,
I am trying to select some keywords and keywords I selected i know that it'll be bring traffic but how would i know how much traffic it could bring and what revenue i should expect?
Thanks
-
I am trying to select some keywords and keywords I selected i know that it'll be bring traffic but how would i know how much traffic it could bring and what revenue i should expect?
There are only ten positions on the first page of Google. If you don't earn one of those positions then your revenue is going to be close to zero. And, since there are usually thousands of pages competing for those ten positions, the probability of revenue is really low.
So, if you think that you are going to toss up a website and make a pile of money, it probably isn't going to happen.
For most of the websites out there the only people who are making money from them are hosting companies and designers.
-
If you use the Adwords Keyword Tool, you can find out the search volume for your keywords (make sure to uncheck "Broad" and check "Exact" in the sidebar):
https://adwords.google.com/o/KeywordTool
Once you figure out the search volume, you can then calculate how many people will actually click through to your site. This will depend on your keyword, meta tags, and ranking, but a conservative estimate would be 40% for #1 position, 25% #2, 15% #3, 10% #4, etc. You can find more info here:
http://www.seomoz.org/ugc/click-through-rates-in-google-serps-for-different-types-of-queries
Your revenue then would be your expected traffic * your conversion rate * amount of revenue per conversion.
-
To accurately do this, you will need good volume of historic data. Even if you have this, it may not be that accurate. You can figure out rough volume numbers (Google trends) and figure out how many clicks you and your competitor's may get (few tools out there). A kw arriving at a good landing page should probably convert 2% and above. Multiply this by your average revenue and you can come up with a rough number.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Target Search Terms Changed - does this affect traffic?
We spent the last 12 months targeting a particular search term (mortgage broker) and have been ranking well for it consistently for about 6 months now. We have decided to change the target search term to something else (insurance broker) but noticed that our traffic has started to decline since we started doing this. We are still ranking well for the initial search term, and our ranking is slowly improving for the new targeted search term in SERPs but traffic is down about 60% from January. Is it normal/expected for this to happen?
Keyword Research | | monique-plaw1 -
How can we improve our traffic?
Hi everyone, thanks for taking a look at this. We are looking at improving our traffic for our website. We are a tour company based in Thailand that caters to 18-25 year olds, mainly in the UK and USA. Our site is - http://www.starfishvolunteers.com/ A few years ago the now ex-team hired an SEO company who outsourced to a team in India. Things were considered to be going very well in terms of traffic but I suspect that a lot of it was shady link building tactics. The site was designed poorly, urls were a mess and there was a lot of misinformation on there. Fast forward a few years and there is a new team in place, we redesigned the site, added a blog & booking system, cleared out the misinformation and got ourselves a Moz Pro subscription. I only have Google search stats starting from 2013 and the total traffic (sessions) for that year was roughly 25,000. In 2014 traffic dropped to 19,000 and for the first five month of this year we are currently at 9,000. Obviously reduced traffic doesn't look good and we would very much like to get our numbers back up. We are tracking keywords in Moz and although we are ranking in the top 10 for a bunch of them the traffic just isn't going back up. Here are our thoughts on why we might be losing traffic - We're targeting the wrong keywords. We are being penalised. The competition overtook us. Right now we are at a bit of a loss because we don't know what direction to head in. Could it be our keywords? We would love to know what you think and sincerely appreciate the feedback. We will try and share any data that you think might be relevant or useful.
Keyword Research | | Starfish_Volunteers0 -
Google Adwords traffic shows a different level to Google Trends
Hello I am doing some keyword research support for a client. The keywords that we are looking at Keyword A is 880 LMS and Keyword B is 2900 LMS through Google Adwords. When we look at Google Trends Keyword A is showing much high traffic than keyword B. Does anyone know why this is? Many thanks
Keyword Research | | mblsolutions0 -
When are we goning to get a way to estimate traffic
It's been months and you guys still say you're working with the Google API. Not buying it anymore. I notice you don't have any trouble charging my card $99/month while I wait. I am new to SEOMoz, so if I am being a jerk and you have some other good method to determine the organic volume of a key phrase,, please let me know!
Keyword Research | | tdawgtoo0 -
How do I do SEO for a client who is starting a website that is in a niche with very little to none search traffic?
I am helping a client do On-page optimization and link building. His website is rather like thoughtcatalog.com, where it is a collection of random articles, opinions and anecdotes with no fixed genre. He also has a section devoted to artsy pictures of women. To make things worse, I am in a country (singapore) where the population is small, and the search traffic for his kind of content is minuscule. I have trouble finding out good keywords for him to target and I am considering not undergoing any serious keyword targeting at all (because it will detract from the style of his content). I did a little competitor research, and most of the websites in such a genre do not seem to do any keyword targeting at all! In such a case, how do i continue to help him with SEO? should I abandon keyword research? What should i do to help him earn traffic?
Keyword Research | | Marcus_Wong0 -
How do I find traffic for local keywords?
We're having trouble finding reliable traffic numbers for long-tail local keywords (ex. - "computer repair green bay"). We tried using Google Insights but it doesn't display long-tail keyword information, only broad keyword keywords searched for in a certain locale. We also tried using Wordtracker, but that hasn't been too reliable either. Is there a single tool that provides real traffic for local long-tail keywords?
Keyword Research | | optimalwebinc0 -
Is there a good way to get the list of keywords that bring the most traffic to a competing website?
Listing your most "popular" keywords is easy when you have an "old" website, but when you start out, it's not always easy. We obviously have a list of keywords, as well as various versions for each of them, but we have a hard time assessing which ones are the most popular. Also, we may be missing some. It would be handy to know which keywords are bringing the most traffic to our competitors. Is that even possible?
Keyword Research | | jgenesto0 -
Keyword Traffic Estimator Tools
Hello, I'm relatively new to SEO and looking to find a good tool for estimating the search traffic volume of different keywords in order to focus efforts on higher yielding terms. Right now I'm using Google's traffic estimator but it doesn't seem to have much data for long-tail keywords. Is anything else out there better or more accurate? Thank you!
Keyword Research | | rawberg0