Analytics/Google Keyword comparison

[mccormackmorrison]

Hi

I'm trying to establish a methodology to best show the gap between potential and realised organic keyword traffic.

To obtain potential keyword traffic I'm using the Google Adwords keyword tool to derive local monthly search volumes for exact keyword matches.

However, I'm confused as to which is the best way of getting a comparable metric from Google Analytics (GA). I was using custom reports and the 'organic searches' metric. However, this provides different values to a standard report selecting non-paid search in the default advanced segments. What is the best report/metric in GA to use for both organic and paid search volumes that would be comparable to the Google Adwords keyword tool.

Also, I'm having problems getting my kids to eat their greens, any advice!

Thanks

Neil

[waqid]

Ya its not 100%. Average the totals together for each keyword and that should tell you which is most popular.

[mjtaylor]

You're on the right track - Adwords willl give you the more  reliable assessment of how often a term is actually searched. Every tool I've tried has returned different numbers.

I advise extra butter on the greens.