Google Keyword Tool versus Google Analytics

[mccormackmorrison]

Hi

I'm trying to establish a methodology to best show the gap between potential and realised organic keyword traffic.

To obtain potential keyword traffic I'm using the Google Adwords keyword tool to derive local monthly search volumes for exact keyword matches. To get the realised data I'm using Google Analytics.

However, to get the I'm confused as to which is the best way of getting a comparable metric from Google Analytics (GA).

I was using custom reports and the 'organic searches' metric. However, this provides different values to a standard report selecting non-paid search in the default advanced segments. What is the best report/metric in GA to use for both organic and paid search volumes that would be comparable to the Google Adwords keyword tool.

Thanks

Neil

[KeriMorgret]

Thankfully we also have some Brits on the staff for Q&A who are helping to cover this weekend while the rest of us travel, shop, or see people in real life for once. I'm the one who assigns private Q&A questions, and make sure we did have some staff on hand. It usually takes 3-5 days for a response, as an FYI.

[mccormackmorrison]

I'm a Brit and know very little of Thanksgiving, or dentists, or sunshine during the summer etc etc etc...

Thanks for the reply.

[ShaMenz]

Hi Neil,

I would say that probably the perfect place to seek a highly technical answer like that - and have the opportunity to explore the subject if you need to - would be the SEOmoz Engineeering team.

My suggestion would be that you use your Private Question here in Q&A (you get one private question a month as a Pro member) to ask for some help.

An administrator will make sure that your private question is directed to someone on the SEOmoz staff with the specific expertise to help you out.

Of course, with Thanksgiving it may take a little longer than usual, but I would ask now anyway - I'm constantly surprised by Mozzers responding out of hours etc.

Hope that helps,

Sha