Dynamic Links vs Static Links
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There are under 100 pages that we are trying to rank for and we'd like to flatten our site architecture to give them more link juice. One of the methods that is currently in place now is a widget that dynamically links to these pages based on page popularity...the list of links could change day to day.
We are thinking of redesigning the page to become more static, as we believe it's better for link juice to flow to those pages reliably than dynamically. Before we do so, we need a second opinion.
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Agreeing with the previous post adn in addition:
If you have dynamic links yor targeted pages get a different PR and anchor text value that can cause a fluctuation in your rankings that can be quite emberrasing i think. If you choose static links you can justify the targetted pages, forward value to those pages that really need them, and you can place your links in the beginning of the text fields so that they forward more pagerank than links in the bottom. I would choose static as I would like to alays kno hich page I am proposing, how and where I am proposing it. In addition to these technical Factors you have a better chance of guiding visitors through related material on your site.
Cheers
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Hi there Gemma.
I'm sure that if you decide to go dynamic, then your website is changing daily with plenty of fresh new content. Be sure that if you go with this option, to ensure that your sitemap uploaded to GWT reflects the frequency of updates to each page; otherwise you completely lose the SE's and any effort done.
On the flip side, if you choose to go with static (which I would probably strongly recommend), then you won't have to worry about any new links automatically generated to be broken (as may and will happen in a dynamic environment), plus you get to take full control of what you wan to name the page (content-related obviously).
These are just my two cents since we also play with them from time to time. I like the dynamic, but it can be time-consuming even if you do streamline it to less than 100 pages, but static lets you know you're ranking well if you're constantly targeting site specific keywords...
Best of luck and Happy Turkey Day!
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