Track Google/Bing Shopping as Referrer
-
Is there a way to track Google & Bing Shopping referrals independent of standard Google/Bing tracking? It would be nice if we could see the difference between Google PPC, Google Organic & Google Shopping.
I notice in analytics that we get some traffic from google/ppc, some from google/organic, some from google.com/referral (not sure what this is), and some from googlebase/cse (I know this is Google shopping, but I don't think it's tracking all shopping referral visits as this).
-
Hello Everyone, I thought I would update this question with a few more specifics of what I did based on David's suggestions and also some other key elements to consider that David notified me of through private message. This way, if anyone else stumbles across this post in the future, it might provide a little bit more insight.
What we did is we added the suffix to our feed URL. Instead of submitting the product URL http://www.domain.com/my-product.html, we now have the following for each feed:
Google Products:
http://www.domain.com/my-product.html?utm_source=google&utm_source=productsBing Shopping
http://www.domain.com/my-product.html?utm_source=bing&utm_source=products*Important - One of my concerns with adding these custom URL parameters was the duplicate content issue. As I was researching and trying to find out if this would eventually be counter productive to our site's SEO, David was kind enough to follow up with a private message, reminding me to make sure and go to Google Webmaster Tools>Site Configuration>Settings>Parameter Handling - And have Google ignore my new custom parameters so that it doesn't treat them as duplicate content.
I still have a question about this, as I want to make sure I get this right. if anyone can chime in and clear up the remaining question, it would be helpful. Otherwise, when I find my answers, I'll try to post them back here for more precise help on this topic.
1.) I am not a programmer, so this is not common knowledge to me. But would the parameters I list in Google's Webmaster Tool parameter handling be the following? And I should tell Google to ignore them right? Rather than letting Google decide?
A.) utm_source
B.) utm_medium -
Thanks for the tip David! Hopefully we can figure out how to work something like this in for ourselves as well. I was just hoping there was an obvious way through analytics or something like that to identify them, but I suppose we can attempt to duplicate your suggestion for ourselves. thanks again!
-
We have been tracking Google and Bing shopping visits by appending some tracking code like this '?utm_source=google&utm_medium=shopping ' at the end of all the URLs we send with our feeds. If you track like this you can segment traffic from each medium (i.e., organic, shopping, cpc).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Search Console - > Google Search Analytic gives figure for google organic or adwords or combine of both?
Hi All, In Google Search Console -> In Search Analytics. I can see Clicks, Impressions, CTR and Position. I want to know all these 4 - Clicks, Impressions, CTR and Position gives information related to google organic only? or combine or google organic and google adwords? Thanks!
Reporting & Analytics | | wright3350 -
Variables in Google Tag Manager
Last week I got a great answer here on how to implement GTM and cross domain tracking, now that we have that in place I'm looking for some more advice 😉 I'm wondering that if we push variabels into the data-layer of GTM, can we actually use those variables in reports as well? Do they get recorded in Google Analytics? I'd like to use some data that we push to the data layer for segmentation purposes. Anybody an idea how to achieve this?
Reporting & Analytics | | jorisbrabants0 -
Google Analytics shows most referrers as "Direct" -- What are some better tools?
Very often Google Analytics will show 50-90% of our referrers as (direct) which is not very helpful. Are there other tools out there that will provide a clearer breakdown of what other websites are sending us our traffic? Specifically, I want to be able to be able to tell who are the top traffic referrers to my top performing pages on my site for the last 30 days. (I want to be able to study this on a per-page basis.) Thanks in advance!
Reporting & Analytics | | Brand_Psychic0 -
Mysterious Referral Link
This keeps coming up in some of our top Referrals on our website in Analytics. Does anyone know what it is? We have tried researching it and have had not luck. http://vizedhtmlcontent.next.ecollege.com/
Reporting & Analytics | | TracSoft0 -
Google Analytics
Good Morning, I am trying to understand 2 issues in Google Analytics. 1. When look at : Traffic Source --> SEO --> Quesrios - i see the impressions column and its always a whole number 1550, 500, 5500, etc.. I never saw (for example) 702, 313, etc... impressions Can anyone explain why and how does it work? 2. In the same report i see my AVG. position for each query, the question is how come i have AVG, position of (290, 230, 190) for some of the queries and still i get clicks on these queries. My guess is that from time to time these queries have better position and the clicks are from these time. Do you familiar with a way to the the distribution of a specific query over time? for example: 1.3.2013 avg position = 4 2.3.2013 avg position = 7 3.3.2013 avg position = 2 4.3.2013 avg position = 8 etc... 3. This report say its for: "Top 1,000 daily queries" - What does it mean? Thank you and sorry for this long question SEOwiseUs
Reporting & Analytics | | iivgi0 -
Google Analytics Custom Filter
Hello, Quick question, when I create a custom filter on a profile that already has data collected will that filter apply to already collected data or will the filter only apply from the day it was created? Am doing a custom exclude IP filter. Much thanks,
Reporting & Analytics | | Unity
Davinia0 -
Using Google Analytics for tracking statistics of the HOMEpage
Hello, Lets say I have a website with the HOMEpage being http://www.page.com. There are various subpages e.g. http://www.page.com/page1, http://www.page.com/page2, http://www.page.com/page3 . Now when I use Google Analytics it gives me all kind of statistics for the subpages shown as /page1 /page2 /page3 ... (relative path). According to this pattern the HOMEpage should be just "/". Unfortunately I can't find "/" in any statistics. Is this normal? Thanks in advance
Reporting & Analytics | | guitarslinger0 -
How to create an advanced segmentation for Google+?
Hey Mozzers, I have a question regarding Google Analytics. The problem: I have created advanced segments for Social Media: Facebook, Twitter, Youtube, etc. They all work fine... Now I am trying to create something similar for Google+ (since soon we are launching a campaign for it and I want to be able to check the evolution fast and effective). My advanced segments look like: Include -> Source -> Matching RegExp -> (Facebook|Youtube|Twitter) How should the Google+ be inserted into the group? I know this question might be easy for some advanced Analytics users but I am stuck at this point. Any help appreciated! Thanks in advance! Istvan
Reporting & Analytics | | Keszi0