Lots of Domains Going Nowhere - Point to a Real Domain?

[findachristianjob]

I have hundreds of domains that I have purchased over the years that arent going anywhere except GoDaddy's Cash Parking system, which returns very little revenue, if at all.

I wonder if it would make more sense to just point these domains to actually e-commerce sites that I own.  If so, how best to take these domains and point them so that SEO credit is given properly. Most of these available domains dont have anything to do with the e-commerce stores.  So not sure it would help.

Furthermore, if I were to purchase new domains that were more relevant to the keywords to our e-commerce sites, how best to set them up so we can generate traffic on them and point them over to the actual domains?

Many thanks.

[sesertin]

Just simply redirecting them to your site will not carry seo benefit. You should vrite great content for them, market themindividually: eran links, do social etc and place conversion points that point to your site. The point is exact match domains is that it is easier to rank them in google for the exact term, but that means writing content, doing marketing: just like with any other site.

If you can see from the attached article there are pros and contras. I would always think twice to create another domain. In first place I would always want to make new content for my primary site. I don't know your budget but I think dealing with microsites are for those with big budgets.

[findachristianjob]

That is very helpful.  So lets stay with the question of purchasing new domains with my exact search terms.  What should I do with those new domains?  Redirect them to our current site?

[EGOL]

I have hundreds of domains that I have purchased over the years that arent going anywhere

Is there anything on these domains to attract visitors?  If nothing is on them then don't expect them to go anywhere.

I wonder if it would make more sense to just point these domains to actually e-commerce sites that I own.

If there is nothing on these domains to attract visitors, links, likes, tweets, etc.  then pointing them to an ecommerce site will be a waste of time.

If so, how best to take these domains and point them so that SEO credit is given properly.

If these domains are not earning SEO credit such as links, likes, tweets, traffic, bookmarks, etc. then they will not transfer any credit.  SEO credit is like money... you must earn it before you can give it away.

If I were to purchase new domains that were more relevant to the keywords to our e-commerce sites, how best to set them up so we can generate traffic on them and point them over to the actual domains?

Here's my best advice.... Stop focusing on domains and start focusing on the work of building a great website.  Let  these domains expire and buy a digital camera with the savings.  Then start creating great content on a subject that you are passionate about and use the digital camera to illustrate it generously.  Maybe start shooting videos that will inform your visitors about the topics of your website.  If you are not up to creating content then just spend the money on beer.. you can probably buy a couple cases a week with the savings.

If you are determined to make a website then think about the websites where you go shopping, read content, or find amusement.  I bet that they are not naked domains.  Build something that will rival them.  It will be a lot of work but without that investment from you why would anybody visit your site?

[sesertin]

Hello Justin,

Getting some (and definately not a significant amount) pagerank from parked domains and generating traffic on them are two different things.

If you build a html scheme let's say for the domains and try to write diferenet content for them, host them under different ip, you still have to make those pages visible to google so to add at least one-two links pointing to them. Having done all this stuff you have the chance that they may pass a little amount of link juice to your e-commerce stuff. These are still one page microsites with only few incoming links so they do not carry a significant value in google's eyes -> not able to pass significant value.

Consiering the time you spend writing those articles to publish on the domains I would rather turn that on blogging as blogs alrady have some traffic that can come through the links. Those links will carry more ranking value as well as google sees those as totally different authentic votes to your site.

i would only purchase additional domains if they are exatly matcing my search terms and those terms have a significant amount of traffic. That way maybe you can have youse of them. Otherwise I would publish every article under my main domain, so that users can find it easier and google sees that my site is regularly updated.

Here's a good article: http://www.siliconbeachtraining.co.uk/blog/do-microsites-work-for-seo/