How much CTR influence auto suggest
-
I make SEO in a major website (over 1M visitors/month). Our brand name is the most important term searched in Google, except this fact: our brand is written in plurial, but not the search term, so without "s". Some weeks ago, the autosuggest in Google SERPs began to show our exact brand with the famous " s ".
YEAH! that's increase our visitors over 10%.
But 2 weeks after, all this collapse....our brand does't appear anymore in auto suggest for same term... nada!... Even if we still ranking #1 and still have our 6 mega sitelinks... and the homepage PR increase by 1 during the same period. What Happens???
My theory point to autosuggest itself. Autosuggest to exact brand name show in Webmaster tools an increase over 180% on this term, but the historical most searched term (without this "s" decrease by 20%. Is it possible that Google looked a this as a lowest interest for us? If yes, this is bad!
Any other idea? Thanks!
-
I also wish! But my impression at this moment was I have to make double linkbuiling work, for singular and plurial.
In facts, It's 4x times the work, beacause we also have a french accent ( a and à ) in our brand name... D'OH!
Thanks for the link. We probably test something with our newsletter to help resolving this.
-
There's not much you can do to really control what Google's Auto-Suggest suggests. You can, however, spend some time at least optimizing a page for the plural version of your brand. (I wish Google understood plurals better than it does.)
Check our what some of our community members suggest to do to influence Google Instant. They're very creative.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Canonicals from sub-domain to main domain: How much content relevancy matters? Any back-links impact?
Hi Moz community, I have this different scenario of using canonicals to solve the duplicate content issue in our site. Our subdomain and main domain have similar landing pages of same topics with content relevancy about 50% to 70%. Both pages will be in SERP and confusing users; possibly search engine too. We would like solve this by using canonicals on subdomain pointing to main domain pages. Even our intention is to only to show main domain pages in SERP. I wonder how Google handles it? Will the canonicals will be respected with this content relevancy? What happens if they don't respect? Just ignore or penalise for trying to do this? Thanks
Algorithm Updates | | vtmoz0 -
Hotel SEO, 3-pack & Search Console: How to get the right data and how to improve CTR?
Hey guys, I've been working with some hotels and I feel like there are some specific issues which need special solutions.
Algorithm Updates | | Maggiathor
Maybe some of you also work for hotels and face similar problems. Question 1: Google "forces" 3-packs impressions to OTAs like booking.com via Hotel Ads. You basically have a big blue "book now" button and a small little website button. This ends up basically leading to CTRs below 1% despite a 1-3 Position. Is there any way to improve the organic CTR? Of course we use hotel ads, but they offer bad analytics AND we basically pay for our SEO-Performance. Question 2: Search console doesn't specify wether or not a impression comes from 3-Pack or the rest of the organic results, which basically leads to a average position which says nothing. It's hard to evaluate the performance of meta-titles and texts, because the ctr is also mixed. What would be a better way to get this data or do you think google will change this in some time (new search console doesn't offer this). Question 3: Hotel Rankings are dominated by OTAs, Meta-Searchers and BIg Chains. Has anyone experience in SEO for smaller, family owned Hotels? Any tricks how to get a steady traffic source outside of brand results? Hope there are some travel experts in here 🙂0 -
Keywords in Paragraphs: How much do they matter at Google?
Hi all, Generally we care a lot about keywords at headings, title tags, URL, etc. always. But I wonder how much impact they have being in paragraphs. How much do they matter at paragraphs? Thanks
Algorithm Updates | | vtmoz0 -
Traffic, CTR AND AdSense eCPM Down ... Keyword Rankings Unchanged
Since the last week in March, one of our sites with ~ 1 million high quality page-views per month has had a 25% drop in traffic, CTR drop from 4% to 3%, and AdSense eCPM has dropped from $8 to $5 ... however, all of our keyword rankings have remained unchanged. Also, it is an extremely consistent niche with no drop in relevant searches ... The only thing that we KNOW for sure has changed is the removal of the separator and indentation from the Google search ads to our #1 ranking positions. Could such a simple alteration in the Google search results UI have such a significant impact on our numbers? Is anyone else experiencing a similar revenue drop without a rankings drop in the past two weeks? Besides punching up the titles to make our search results more appealing to users, is there really anything that can be done about Googles new paid results placement? Your thoughts and suggestions are invited. Thanks guys and gals 😉
Algorithm Updates | | Humanovation0 -
Google not crawling click to expand content - suggestions?
It seems like Google confirmed this week in a G+ hangout that content in click to expand content e.g. 'read more' dropdown and tabbed content scenarios will be discounted. The suggestion was if you have content it needs to be visible on page load. Here's more on it https://www.seroundtable.com/google-index-click-to-expand-19449.html and the actual hangout, circa 11 mins in https://plus.google.com/events/cjcubhctfdmckph433d00cro9as. From a UX and usability point of view having a lot of content that was otherwise tabbed or in click to expand divs can be terrible, especially on mobile. Does anyone have workable solutions or can think of examples of really great landing pages (i'm mostly thinking ecommerce) that also has a lot of visible content? Thanks Andy
Algorithm Updates | | AndyMacLean0 -
PPC vs Organic CTR
Hello, I found two studies that seem to contradict themselves about PPC vs Organic CTR:
Algorithm Updates | | Cornel_Ilea
http://searchenginewatch.com/article/2200730/Organic-vs.-Paid-Search-Results-Organic-Wins-94-of-Time
http://brandongaille.com/google-organic-click-through-rate-statistics/ Which one is true? Thank you
Cornel0 -
My Site PR lost to PR4 ! I worked as per SEOmoz Suggestion - No Traffic Drop, Organic Search is good and higher than referral or Direct Traffic !
My Site PR5 lost to PR4 ! I worked as per SEOmoz Suggestion - No Traffic Drop, Organic Search is good and higher than referral or Direct Traffic ! What might be the problem ? Nov 29-2012 my site was hacked very badly and google Blacklisted me for the first time and if you see now " it says, Past 90 days nearly 19 times my site was acted as medium to spread virus" Even thought we checked our FTP, Cpanel or Home Directory - Everything seems good. My domain which was hosted - has other domains in the same network and some are porn - those sites are injecting malicious code ! May be that's the reason or please give me some idea how to improve it !
Algorithm Updates | | Esaky0 -
How much does Google take Social into account in serps
I have been reading and trying to learn more about how google takes social media into account when ranking sites, but I cant seam to find a definitive answer to this, does it make a big difference or does it not really matter?
Algorithm Updates | | MiracleCreative0