Are links in sponsored articles juicy?
-
Hi There
I've been offered a sponsored article in a national newspaper that can contain up to 3 dofollow links.
Something similar to this http://www.express.co.uk/posts/view/271282
The question is would this be seen by Google as a paid link (which it is really I guess) and thereby pass no link juice? It's pretty expensive so don't want to get it wrong.
Any thoughts gratefully received!
-
These sites don't pass the juice that they may have once passed as it become such an easy way for people to pay to get hundreds, even thousands of backlinks in a matter of a couple days without even having to distribute quality content articles.
I can't confirm what amount of juice they might pass as I just don't know, but I'm confident it's not the full amount that you might get if say BBC News picked you up outside of a sponsored article.
Reason being, in my opinion, is that these sites have just become littered with press releases that are not of much quality (not all, but most). And Google has recognized this and is dealing with it appropriately. In all honesty, who actually goes to http://ezinearticles.com/ to read the articles? Not me. But people just use it to try and get a million backlinks; meanwhile, Google has completely stripped the site of passing any PR externally. Same as its done with Craigslist and other classifieds websites.
So, in my opinion, don't exert too much energy on these kinds of releases. They can help get you a wee bit of recognition as it never hurts to get your name out there one way or another, but you're not going to see any significant increase in traffic, if any at all.
Your best to focus that same energy on creating relationships with companies that compliment your site, and vice versa.
Hope that helps.
- Marc
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
When/ What Links to Disavow?
We have an older website started in 2000. We have thousands of backlinks which we believe are hurting us. Starting with Panda our site has been devastated, traffic wise, from a million + page views a month to 1/3 of that now. We've never solicited links, never paid for them, they just happened. It seems every "search engine" and spammy site on the web has links to us. Hundreds if not thousands from sites like , 29searchengines.com, 55 searchengines.net, and on and on.. 1. How does a site know when the links are harmful?
Link Building | | foodsleuth
2. How do you know which links should be disavowed? Thank you0 -
Content Marketing - Getting Webmaster to Link to Article
Hello, We're doing a niche article and we want to do a link building campaign around it. I'm not as interested in being linked to in resource sections - that will happen - but my question is for other links. What types of links am I looking for, is it guest posts - is that the best? If so, how do convince them to allow a guest post around an article? Thanks.
Link Building | | BobGW0 -
What is a good ratio of total links to linking root domains?
Is 100 total links for every linking domain too high? I suppose I could also look at ratios of sites that are doing well in the rankings.
Link Building | | ProjectLabs0 -
Link Building
Guest blogging, guest blogging, guest blogging. Since I started my career as a "brand manager" I've heard the term "guest blogging" at least a million times. So I've put a fair amount of energy into it and for a long time it worked beautifully, still is in many ways. However, in the last month or two nearly every blog I have contacted about guest blogging has said that "due to an increase in guest blogging request we are now charging a fee of x" so on and so forth. Doesn't paying for links put you at great risk for being deindexed? And can't bloggers get in trouble for this as well? Do they not know, not care or think it doesn't apply to them? And if it's a sponsored post, say I send them $100 of free product and pay them $100 to do it, isn't that just hiring someone to talk about my brand? Why would google punish me for that? Anyway around it? Thank you so much! I look forward to your suggestions/advice/criticism.
Link Building | | WNL0 -
Link Building
I noticed another SEO builds backlinks (tons) on a social media profile that then has a link to his client's site. Another site he builds backlinks are a bitly account that 301's to the clients account. Why would you do this? Is it that you can build links indiscriminately to build a page up in PR to 3-4-5 PR, then pass that higher PR to your site (safe). Is that PR building method better than placing 100's of smaller PR links on your site? It seems logical that if you passed in a tremendous amount of juice to juice a site up to PR4, you won't make your main site PR4 by JUST that link. You would need to build a lot of PR4 sites to make your site PR4. Why not just put all the backlinks on the main page instead of building up secondary social profiles etc... Please reveal this secret. I know a lot of SEOs are using this method. Help 🙂
Link Building | | JML11790 -
Reciprocal linking penalty?
Hey, I have a site with a possible excessive reciprocal linking penalty. It has had a -50 penalty since October. I sent a reconsideration request in December but there has been no change. I actually dumped all the recip links from my site back in 2009, but there were thousands of them - it really was an excessive campaign that went on for years. Would it be worth it to try and have the recip links removed, like what people do with a paid links penalty? I can get the email addresses of most of these sites but it will be a huge undertaking. I haven't done anything else wrong with this site, but it does have a content problem that I've been working on. It was hit by the very first round of Panda, but I was working that out up until the penalty in October. What would you do?
Link Building | | melusine0 -
Best way to create deep links - Building links to inner pages
I am looking for a cost effective way to rank 30 inner pages, which are all low competition, long tail keywords. What type of links are the best for this type of project, social bookmarks, article marketing, high pr links, etc.... Also who would be good to hire for this type of project?
Link Building | | newcitymoving0 -
Link Building: Asking for links versus building links
I am currently delving into link building for SEO having started out from a social media marketing side. From that angle, it was always my belief building high quality links came from engaging targeted bloggers and sites in my market and related verticals for product reviews and/or providing expert advise and opinion for posts they are creating. As I am learning more the "technical" side of SEO, I've read a lot of posters on here talk about asking from links from websites. While I get the concept from a strategic stand point, are links really asking for or is better to continue to pursue the long term investment of pitching to get coverage from well known bloggers and sites?
Link Building | | joshuaopinion1