Will this get penalized by google?
-
I had a thought recently, and perhaps it is a pretty bad thought, but i don't see the flaw in it, or how google would really detect it, so please correct me where I am wrong here.
Say we ran some sort of marketing campeign and through that campeign we created about 100 extra pages on our domain. A lot of these pages are heavily shared on facebook, twitter, google+ etc. These pages also have several backlinks here and there. Now this campaign is over and so these pages no longer seem relevant to us.
If we were to add 301 redirects to all these pages, to three different (and unrelated) internal pages (our primary targets) would this pass all the accumulated link juice on to those three target internal pages?
Or would this behaviour get penalized by google?
-
I'm assuming this is a hypothetical question, but if not, I would be interested to know how you managed to get 100 pages heavily shared around the same marketing campaign!
It's difficult to make a conclusive judgement on this without knowing how you intend/how you have built all the links and social shares across 100 new pages on your site, but i'd think your main risk of penalisation is in redirecting a large number of pages all to the same location simultaneously, rather than in redirecting to something unrelated. I think you're unlikely to incur a major penalty doing this, but more of a risk will be that it might not do you any good.
If you are auto-generating all of your social responses, this is going to be relatively clear to Google; as those social profiles will likely be lacking in the "real human" signals, which are relatively easy to pick out, and may therefore be discounted anyway. Plus, there isn't (as far as i am aware) any decent study which shows how Google treat social shares following a redirect once the sharing has died out.
While a redirect may pass some link juice for you to the specific pages you want ranking, I can't quite understand the advantage of doing this rather than leaving the high value pages in place to build domain strength and continue to accrue social signals. You could instead put a few internal links on your high value pages to point at the targets you want to rank.
-
Depends how old the domain is imo, if your site is new and you try a large scale 301 redirect project, yes you may have some issues from past experience, with testing this.
Yet if you have an established brand and you do 100 redirects it will not be a huge deal in the eyes of Google, I have tested that many times.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Brand on Google Knowledge Panel
Hi, I have a question that maybe someone can give me some insight, as I haven't been able to get any kind of solution by Google My Business support so far for several months. Our brand "neakriti" is a news organization located in Greece. If you search the brand "neakriti", you get all the results as normal, but the "Knowledge Panel" on the right of the search appears empty. However, if you search the brand as "neakriti.gr" on google search, it appears on the Knowledge Panel. I have been talking about this on the phone support of Google My Business for months now (more than a year), and I get responses like, "give it some more time and it will appear on neakriti results too". We are authority for the keyword "neakriti", and it is our site that appears first. Our website is linked to the business profile too. I have claimed the business, I have filled all its information, with daily posts specifically for the knowledge panel and so on. Is there any suggestion as to why we are unable to show up with just the brand name on the knowledge panel, or suggestions for actions we can possibly take?
Intermediate & Advanced SEO | | ioannisanif0 -
Google Indexing of Images
Our site is experiencing an issue with indexation of images. The site is real estate oriented. It has 238 listings with about 1190 images. The site submits two version (different sizes) of each image to Google, so there are about 2,400 images. Only several hundred are indexed. Can adding Microdata improve the indexation of the images? Our site map is submitting images that are on no-index listing pages to Google. As a result more than 2000 images have been submitted but only a few hundred have been indexed. How should the site map deal with images that reside on no-index pages? Do images that are part of pages that are set up as "no-index" need a special "no-index" label or special treatment? My concern is that so many images that not indexed could be a red flag showing poor quality content to Google. Is it worth investing in correcting this issue, or will correcting it result in little to no improvement in SEO? Thanks, Alan
Intermediate & Advanced SEO | | Kingalan10 -
If a website Uses <select>to dropdown some choices, will Google see every option as Content Or Hyperlink?</select>
If a website Uses <select> to dropdown some choices, will Google see every option as Content Or Hyperlink?</select>
Intermediate & Advanced SEO | | Zanox0 -
How to find all indexed pages in Google?
Hi, We have an ecommerce site with around 4000 real pages. But our index count is at 47,000 pages in Google Webmaster Tools. How can I get a list of all pages indexed of our domain? trying to locate the duplicate content. Doing a "site:www.mydomain.com" only returns up to 676 results... Any ideas? Thanks, Ben
Intermediate & Advanced SEO | | bjs20100 -
Please help on this penalized site!
OK, this is slowly frying my brain and would like some clarification from someone in the know, we have posted multiple reconsideration requests the regular "site violates googles quality guidelines" .."look for unnatural links etc" email back in March 2012, I came aboard the business in August 2012 to overcome bad SEO companies work. So far i have filled several disavow requests by domain and cleared over 90% of our backlink profile which where all directory, multiple forum spam links etc from WMT, OSE and Ahrefs and compiled this to the disavow tool, as well as sending a google docs shared file in our reconsideration request of all the links we have been able to remove and the disavow tool, since most where built in 2009/2010 a lot where impossible to remove. We managed to shift about 12 - 15% of our backlink profile by working very very hard too remove them. The only links that where left where quality links and forum posts created by genuine users and relevant non spam links As well as this we now have a high quality link profile which has also counteracted a lot of the bad "seo" work done by these previous companies, i have explained this fully in our reconsideration request as well as a massive apology on behalf of the work those companies did, and we are STILL getting generic "site violates" messages, so far we have spent in excess of 150 hours to get this penalty removed and so far Google hasn't even batted an eyelid. We have worked SO hard to combat this issue it almost feels almost very personal, if Google read the reconsideration request they would see how much work we have done too remove this issue. If anyone can give any updates or help on anything we have missed i would appreciate it, i feel like we have covered every base!! Chris www.palicomp.co.uk
Intermediate & Advanced SEO | | palicomp0 -
How can we get a site reconsidered for Google indexing?
We recently completed a re-design for a site and are having trouble getting it indexed. This site may have been penalized previously. They were having issues getting it ranked and the design was horrible. Any advise on how to get the new site reconsidered to get the rank where it should be? (Yes, Webmaster Tools is all set up with the sitemap linked) Many thanks for any help with this one!
Intermediate & Advanced SEO | | d25kart0 -
Is Google Webmaster tools Accurate?
Is Google webmaster Tools data completely inaccurate, or am I just missing something? I noticed a recent surge in 404 errors detected 3 days ago (3/6/11) from pages that have not existed since November 2011. They are links to tag and author archives from pages initially indexed in August 2011. We switched to a new site in December 2011 and created 301 redirects from categories that no longer exist, to new categories. I am a little perplexed since the Google sitemap test shows no 404 errors, neither does SEO MOZ Crawl test, yet under GWT site diagnostics, these errors, all 125 of them, just showed up. Any thought/insights? We've worked hard to ensure a smooth site migration and now we are concerned. -Jason
Intermediate & Advanced SEO | | jimmyjohnson0 -
How do we get individual products to rank ?
Hi, We have a site that sells music and we have been researching SEO and things we can do to help SERPs. We have started on link building and have added links to the footer of our page We have friendly urls, meta tag description added to all products. My question is, Yes we can work on getting keywords to rank better in google, one of ours being buy cds. But when it comes to individual products these keywords and results are useless if people are searching for a CD by artist or title which most do as they know what they are looking for. How do i get better results for all these unique products ? One or more of our competitors constantly show up in first few results for nearly any CD search by artist or title, yet we cant seem to get anywhere near this type of result ? Thanks Chris
Intermediate & Advanced SEO | | PressPlayMusic0