Page Authority & Domain Authority
-
Hi Guys,
I am trying to educate myself a much as possible about link building to get higher positions.
Please can you tell bit more about Page Authority & Domain Authority ? Also how important are these factors really?
Thanks
Gareth
-
thanks for the answer - much appreciated
-
Great thank you very much for your answer...
Gareth
-
And to supplement THB's response...
Definition of Page Authority - http://www.seomoz.org/learn-seo/page-authority
Definition of Domain Authority - http://www.seomoz.org/learn-seo/domain-authority -
As I understand it, they are pretty self-explanatory in that "Page Authority" is the authority of a specific page based on its content. And "Domain Authority" is the authority of an entire domain/website (ie. CNN.com has a massive domain authority).
Often times you will comes across an article on something and notice that that article itself is a PR6, while the homepage of that same site might only be a PR2-4. That page has developed a significant Page Authority, whereas the domain has not.
Domain Authority always trumps Page Authority, in my opinion. For example, getting a backlink to your site off a relevant website with a higher Domain Authority is always going to play better for you than getting a link off a page where the domain doesn't carry much weight. That's just been my experience.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
External links to my non-indexed pages
If an external site links to one of my non-indexed pages, will that still pass link juice and help with my domain authority? Thanks!
Link Building | | mztobias0 -
NoFollow & Directory Scraper Backlinks
I was wondering how important it was to remove/disavow: NoFollow backlinks - many ("buy viagra" etc). Directory backlinks - many questionable/generic directories. Obviously the focus is the equity passing links but both of the above constitute a significant proportion of backlinks to the site - I've seen that "scrapers" are seen as natural and obviously NoFollow do not pass link juice - but does the sheer number have a bearing and therefore make them equally important to address? Thanks in advance for your responses. Regards
Link Building | | National-Homebuyers0 -
Backlink level of domain authority
Hi, we are trying to build on the number of good quality links. One idea we had is to provide testimonials for a number of suppliers websites. Which would include a link from our company name back to our site. Is there a certain level of domain authority we should only do this for? For example if a supplier only has a domain authority of 11 should we not get a back link? Many Thanks
Link Building | | danieldunn100 -
Inbound Links from Broken Pages
Hi all, We have a client who has a lot of inbound links from external pages that are broken/404. The 404 pages are EXTERNAL and linking to my client's pages, but their domain still has authority and their home page (and other pages) still load. My question is: what should we do about this? Do we detox those links, or are they still sending some juice given that they have domain authority, despite the fact that the pages linking to my client are broken? So in other words: - My client is: yyyy.com - They have a link from vvvv.com/services, which is a broken page - So what should we do about this? Thanks all! Gavin
Link Building | | strategemilabs0 -
Links from erotic domains
hi.. I have purchased several domains which have had a lot of backlinks.. a lot of these backlinks are still active but mainly from pornsites.. do those backlinks affect the websites i links to from the domain? fx. lets say i have the domain abc.com which has a link from sex.com.. Now i want to link from abc.com to def.com - will the link from sex.com affect def.com in any way?
Link Building | | AdForce10 -
Domain Authority has a value of 1, why is this?
I am having trouble understanding why my Domain Authority has a value of 1. I have already made more than a hundred links to/from my website, though nothing seems to showing in this Link Analysis. I have attached an image. Also if it helps here is the domain name - http://davincidrivers.com/ Thanks in advanced for any help. Grazie, Maria Screen%20Shot%202012-02-14%20at%2010.03.34%20AM.png
Link Building | | MariaPerrone0 -
External Anchor text page to target?
I have onpage optimised 4 pages on my website example.com/services/chosenkeyword-1 example.com/services/chosenkeyword-2 example.com/services/chosenkeyword-3 example.com/services/chosenkeyword-4 Should I built links with various anchor text to my home page or the exact internal page as above? Cheers.
Link Building | | Socialdude0 -
When searching for high quality links, in a niche area such as real estate, does page rank factor into a search or is page / domain authority the most important factor?
After having employed many different methods for finding good link partners I am now finding it more difficult to reach out and identify good quality links for a niche area such as real estate. Does page rank factor into the search much or is it better to focus on page / domain authority as a major factor?
Link Building | | casper4340