Page Authority & Domain Authority
-
Hi Guys,
I am trying to educate myself a much as possible about link building to get higher positions.
Please can you tell bit more about Page Authority & Domain Authority ? Also how important are these factors really?
Thanks
Gareth
-
thanks for the answer - much appreciated
-
Great thank you very much for your answer...
Gareth
-
And to supplement THB's response...
Definition of Page Authority - http://www.seomoz.org/learn-seo/page-authority
Definition of Domain Authority - http://www.seomoz.org/learn-seo/domain-authority -
As I understand it, they are pretty self-explanatory in that "Page Authority" is the authority of a specific page based on its content. And "Domain Authority" is the authority of an entire domain/website (ie. CNN.com has a massive domain authority).
Often times you will comes across an article on something and notice that that article itself is a PR6, while the homepage of that same site might only be a PR2-4. That page has developed a significant Page Authority, whereas the domain has not.
Domain Authority always trumps Page Authority, in my opinion. For example, getting a backlink to your site off a relevant website with a higher Domain Authority is always going to play better for you than getting a link off a page where the domain doesn't carry much weight. That's just been my experience.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link to page in SERP or page with good on-page optimisation
Hi, Some friends are happy to link to my site. As I am focusing on a particular search term is it best to have them link to the page that already appears in the SERP for that term or the one with better on page optimisation? Thanks Billy
Link Building | | Brighton-Soundsystem0 -
Stuck on page 2
I had a site that was ranking for hundreds of keywords, I got hit with a link penalty, got the link penalty removed by creating disavow file, reconsideration request. Last couple of months my site is stuck on page 2 and won't seem to move up. Thoughts?
Link Building | | interstate0 -
Does this count as a backlink to my category page?
I am ranking high with a certain category page and I am reading that I need backlinks to that page. It is going to be a challenge to get a backlink to that specific category page but how about this? Category page URL: www.mysite.com/category/name Backlink to this URL: www.mysite.com/category/name/specific-blog-post (EDIT: Apparently these types of links don't exist! I went into the category page and clicked on a blog post and it just gave me the www.mysite.com/blah-blah-blah) Will that count as a backlink to the category page? Right now I am only getting backlinks to these blog posts: www.mysite.com/this-is-a-blog-post Any help appreciated! EDIT: Well I guess now my question is worthless. But if you have any input, it would be appreciated.
Link Building | | dealblogger0 -
On-Page E-commerce Site Optimization
Hello everyone! Just started on a new job as in house SEO and PPC but it is also my first job as such, got little experience and for what I know the site needs a lot of work in terms of optimization. I would like to ask some help and some opinions about what I think should be done in order to rank higher because at the moment the highest ranking page doesn't go higher than the third page for general but high traffic volume keywords. All the titles tag are too long, some of them are up to 100 characters The meta tag isn't optimized properly to attract people and get clicks the content on the product pages is laid out badly and there aren't many keywords a lot of duplicate content there are little inbound links there isn't a section for content such as a news page, a blog or anything like that which makes link building even harder Here my challenges: Create well optimized product, category , subcategory pages to improve also the PPC landing pages Improve the rankings at least to get on the first page for general keywords Choose the right keywords to optimize the site for increase the number of inbound links. I also have to manage adwords and given my little experience I can't seem to prioritize things so any suggestions would be really appreciated. Also if you don't mind to take a look at the site and leave me comments on things that I should improve, I'd be grateful . The main problem also is the niche I work in is not the best, I know nothing about it which makes things worse. repsole.com Thank you for reading Oscar
Link Building | | PremioOscar0 -
Competitive Domain Analysis Observation
Hi Folks I have been doing some analysis via SEOMOZ tools of www.anglianhome.co.uk which shows that in their linking root domains they have links from apple.com wordpress.com bravenet.com Are these genuine links or have Anglian managed to spam/black hat the process some how because I cant find any reference to their home improvement firm website on any of these major global websites? But it is obviously working because for searches here in the UK it appears prominently on many competitive search phrases.
Link Building | | idv1 -
When good domain names go bad
We have created a website to distribute a niche product. About a year ago, another vendor decided to drop the product and did not renew their domain name. We tried to acquire the domain name, but a cyber squatter picked it up. The old domain name had a few decent back links, and there was probably some value to us with a 301, but the cyber squatter was asking $8,000 and we didn't even bother countering such an absurd figure. The old domain continued to rank reasonably well for one or our search terms, even though it was just one page of spammy links. Well, this week it appears that Google Panda may have finally killed it off. Which brings me to a couple of questions. 1. In addition to a simple Google search, is there a way to determine if Google has killed a domain? 2. Assuming that Google has indeed killed the domain, is there any value in trying to 301 the domain should it ever be released? Best,
Link Building | | ChristopherGlaeser
Christopher0 -
Blogspot blog on sub domain
Hi, I have a blog on the blogger platform from Google and it currently sits on a sub domain which can be added into the settings. But I got a feeling Google wont see this as part of the website because when I add the sub domain into the main websites sitemap it kicks an error for it. So basically what I got is a website and an external blog. The external blog gets a post a day with an anchor text link back to the most relevant page on the main website but I have read on the SEOMOZ website that smashing one external blog is not anywhere near as effective as syndicating the content across a range of blogs. So I have an external blog with pr4 and 100 backlinks, I have to say I did not set this up it was handed over like this and I cant move the blog onsite either. I'm thinking it would have been better to have 10 blogs with pr2 with 10 backlinks on each instead. I need to double check this before I action this from now on.
Link Building | | activitysuper0 -
Building Links to Exact Match Domains
What are the pros and cons having exact match domain and how can you create a brand name and build backlinks? Say we have a domain personalizedbirthdaygifts.com We are quite stuck with what anchor text we need to use and how do we vary it? I've heard that we have to stay away from using commercial keywords as anchor text heavily. We have to also use our brand name. And here we get stuck as we don't have a brand name. In this case Our brand name should be personalized birthday gifts but this is also commercial keyword. I have seen before similar websites droped from ranking because they have commercial keywords in their domain and most of their backlink anchor texts are commercial. If I had a website called twentyfive.com selling birthday gifts it would be a lot easier. But when you have a website personalizedbirthdaygifts.com and trying to rank for personalized birthday gifts and birthday gifts it's tough. OR isn't it? I hope I explained it well and didn't confuse anybody... Thanks
Link Building | | Jvalops0