Correlation between Page Rank of the Home Page and Internal Pages?
-
I have noticed that Domains with high page rank for their home page also tend to have high page rank for their Internal Pages irrespective of the Quality of the Internal Pages
Is there any direct correlation between the "Page Rank of the Home Page" and "Page Rank of the Internal Pages" and, if Yes, then to what extent?
-
Karan,
I would suggest that you may want to go back and take a look as if you believed it were just the opposite. When you see it as though there is no effect on inner page value does the change in perspective change what you see?
When you think about it, a highly ranked Home Page can be the result of popularity and strong content throughout a site. Such that, the content and popularity cause more people to go to that home page (an easy first thought is media like CNN.com). Because I know they have some news I like, I go to their home page first and most people will bookmark that page. By virtue of that, when I get there, I go to other pages on the site. (Note, some of these will have PR=1)
Now, if we take a look at a site that gets tons of pub when a business first opens or has a new offering and the home page is the target url, you will often see lots of lower ranked pages behind it. I have seen this a lot when a company is in a competitive space trying to catch up in some way and they do a big spend to drive traffic. They get an increase in Home PR, but as people go into the site they leave due to poor development, navigation issues, not what they were looking for, etc. The result is less internal pages with backlinks and/or traffic and subsequent lower rank.
If you look at mozRank which is a corollary to the SE algorithms, it shows this better IMHO. Such that, you will see Domains that rank highly (often because of history/longevity of domain causing more links, traffic to home page) along with Pages that out rank the home page, because they are getting more traffic/links, etc. than home page sometimes because site is newer and the traffic was developed to a specific product or service as opposed to the home page.
What one has to be careful of is that if you are trying to increase your page rank of your home page in order to affect the PR of the inner pages, are you losing valuable commercial traffic in the interim by not instead taking care of the money making pages? If you take care of them, the home page will gain naturally from the traffic due to human behavior like bookmarking, remembering the domain name url as opposed to the inner due to ease of shorter url, etc.
So, I can see how you would arrive at that assumption; however, I would recheck the premise.
Best to you on a great question.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Nofollow links can hurt site rankings ?
can irrelevant nofollow links hurt site rankings? our website is about selling perfumes ... https://janraber.com/
Link Building | | hiseo770 -
Number of other outgoing links on a page
"If the link pointing to your website is among hundreds or thousands of other outgoing links on
Link Building | | ross254sidney
a single page, then chances are that it isn't as valuable." What is the maximum limit to look for outgoing links before placing our link?0 -
Internal Links: How Important and How to Boost
A couple of my competitors have WAY more internal links than I do, and are outranking me. Could that be an important factor? (Let's assume all other things equal, i.e. don't bother explaining that it's complicated and many factors are involved, please.) If boosting the number is important, what's the best way to do it (site is heliski.com) thx, tj
Link Building | | heliski0 -
Having pages in the footer
Hello, I have a website , and some keywords that im targeting i want to create separate pages for, so i can have good quality content on there, but at the same time i dont really want to have those pages in my header menu, its just for the Search Engines to see the quality page, with a keywords im targeting. So can i just have those pages in my footer menu? whats your opinion on this ? Thanks
Link Building | | vlad_mezoz0 -
Tagged pages showing too many links
I'm confused - seo moz crawl shows I have lots of pages with too many links. 150 - 200 or so. I'm not sure how any of my pages can have that many links and they don't appear to to me. Here's an example: http://www.musicliveuk.com/tag/wedding-entertainment They all appear to be 'tag' pages. These pages are blocked by meta robots anyway so is this a problem and how do I fix it? I also am very confused by rel canonical. I have 300 odd pages with this warning. Is this good or bad? Plesae help!
Link Building | | SamCUK0 -
Do you believe TLD distribution effects rankings in Google?
I have noticed that when looking at TLD distribution of backlinks for many websites that have grown organically, the TLD distribution is somewhat consistent depending on the style of website (I am using MajesticSEO to find this distribution data). Do you feel deviating from this TLD distribution depending on the style of website you have would cause negative effects with Google? Has there been any testing of this that you know of that you can point me to (ex: building all backlinks from .info TLDs and seeing if you rank well for given keywords)? I ask because my companies website has seen some big deviations from this and although I don't see any negative effects currently I want to make sure we create a site that stays consistent with what Google is looking for. For example, if I look at news sites such as New York Times and Los Angeles Times, I see TLD distributions as such: nytimes.com
Link Building | | alohav
.com = 59%
.gov = 14%
.org = 12%
.uk = 2%
.edu = 2% latimes.com
.com = 59%
.org = 13%
.gov = 11%
.edu = 4%
.net = 2%
.uk = 2% From that, if you are a news site, my assumption would be to try to stay consistent with around 55-65% of your links coming from .com domains, around 9-15% from .org, etc etc . Now, looking at large blog styles sites I see this distribution: naturalnews.com
.com = 70%
.org = 11%
.edu = 3%
.net = 2%
.gov = 1% techcrunch.com
.com = 71%
.org = 10%
.edu = 4%
.net = 3%
.gov = 1% Any input or links to tests of this would be much appreciated.0 -
What % Page Metrics & Social, What % Links?
It seems that a lot of the focus of SEOs, especially whitehat SEOs like SEOMoz and Distilled has shifted a lot more towards improving page metrics (bounce, return rate, etc) and social metrics. I'm curious - And of course, I'm just asking for guesses - But what percent of ranking do you think is page metrics, social metrics and other non-link based metrics and what percent do you think are link based metrics?
Link Building | | DerekP0 -
Impact of Internal VS Inbound Links
Internal linking channels juice being accumulated through inbound links and the two work as a team. I am interested to hear from those who have either tested or have a fairly good gut feeling about the impact of internal links on rankings (as an additional signal). Also in your opinion how does internal linking compare to external links pointing to the same page (e.g. impact of benefit/ranking gained through internal linking + inbound links as opposed to scenario where there is no relevant internal links at all). Conditions: Relevant anchor text used (or close contextual variation) Measuring impact on a single phrase (or relevant phrase variation) Internal links can be from unlimited pages on the same site (even site-wide) External inbound links can be only to the target page (disregarding inbound links to other pages). Disregarding layout based navigation as internal links and focusing on content based links only (contextual, editorial links). For example: Internal link ranking impact: 10% External link ranking impact: 90% Since this is a simplified model feel free to provide necessary clarifications below your estimate. Looking forward to your answers!
Link Building | | Dan-Petrovic1