Unexpected % of new visits from search traffic.
-
Hello
Three days ago launched an AdWords campaign (text ad) designed to bring people to my site (www.quipeutlefaire.com).
I've been tracking the visits using Google Analytics and I find that 67% of Paid Traffic visits are new visitors (see attached image).
I find this very weird, I was expecting that people who come to my site through adwords to be completely new visitors (100% instead of 67%) . What's happening? are people using my ads as a sort of "bookmark" to come back to the site?
Thank you for your help
-
I see it across all keywords, some have a % of new visitors that's pretty low (20% to 30%) and some have a slightly better figure: 50%.
Were talking about tens of visits per week for each of these keywords (there are about 20 of them in total). While this might not ruin my business, I do find it annoying :).
99% of my visitors come from France (It's a French website :)) and 100% of paid traffic comes from France too
-
i would then look at the search quires in analytics to see if this trend of % new is across all words and all geo locations or just some keywords
-
Hi David
No, I don't use my brand name as a keyword.
-
Hello Cafe Press
Thanks for your reply, I agree with your comment:
"For example, someone clicks on your ad the first day and leaves your website after browsing it for awhile. They come back the next day and perform the same search and click on the same ad (maybe because that's how they remembered you) - that would make this person a returning visitor and NOT a new visitor."
It seems to me that some of my visitors are using my ads as a "bookmark". Has this ever happened to you (or to any of the readers of this question)?
Additionally, lets say Joe visits my site today by clicking on an Adwords ad. Joe likes the site and bookmarks it on his browser. A couple of days later, Joe comes back to my site,
I know that Analytics will count Joe as a new visitor the first time and a repeat visitor on the second , but the question is What will Analytics consider as the SOURCE of the SECOND visit? "direct traffic" or the ad that brought Joe to the site the second time around ?
Cheers
-
Does your adwords account have your brand name as a keyword? This often explains your issue
-
I was expecting that people who come to my site through adwords to be completely new visitors (100% instead of 67%).
Not necessarily - there are numerous possibilities why is happening. For example, someone clicks on your ad the first day and leaves your website after browsing it for awhile. They come back the next day and perform the same search and click on the same ad (maybe because that's how they remembered you) - that would make this person a returning visitor and NOT a new visitor.
That being said, you'll need to do a deep dive analysis to figure out what's really going on. To start, try creating an advanced segment between new and returning visitors, check out the navigation path, top content, see where they fall in the conversion funnel, etc.
Hope that helps guide where you need to go!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it possible to link two sites' Search Console to Adwords?
My company is a healthcare organization that has two brands, one that's our 'system' and is mainly adult health services and the other is pediatric only focused care. Both have separate websites. Our SEM is managed by an outside agency. We're in the process of linking our Google Search Consoles to the Adwords account. Our GSC has both of the sites as separate properties, but the Adwords account has all of the campaigns for both brands under one account. Is it possible to link both of the GSC properties in the Adwords account to be able to get accurate information for the Paid & Organic report in Adwords?
Paid Search Marketing | | Kyleroe950 -
Gap in Google PPC Ads & Organic search results - New test by Google?
Hi All, Just noticed an unusual gap in PPC ads and organic search results in google NZ. while searched the same term in Google AU, it wasn't the same. Did anyone here see something similar? Is this a new test by Google to get more clicks on PPC ads and pushing down organic results? Looking forward to hear from the community. Cheers, Rattan wcB6DL1.jpg
Paid Search Marketing | | FRL0 -
Can Adwords Increase Organic Traffic?
Hello, A friend of mine has noticed an increase in organic traffic since they started using AdWords. Has anyone had similar results or could this be coincidence? Thanks in advance!
Paid Search Marketing | | Mike.Bean0 -
Increasing traffic to site
Hi,
Paid Search Marketing | | corn2015
One of my clients runs an online magazine that is geared towards the elderly market. She is looking for a continual increase in traffic. Is PPC the best/most effective method to utilize for this or are there good link building opportuntieis in this arena? Would it be a good idea to have her submit some of her articles to article directories as she is an author?0 -
Moving from old GTM to New Version of GTM - Analytic & Adwords transaction and revenue stop refelecting
Hi Guys, I am moving from old version of tag manager to new version of tag manager. But when i do so at that time in my google analytic 1) my adwords transaction, revenue and ecommerce conversion rate stop showing. 2) In ecommerce -overview also transaction, revenenue and ecommermce conversion rate stop showing. Can any one tell me what is the issue? I am sharing with you the details configuration of my old tag manager and new version of tag manager - I am using google analytic having id - UA-12345678-9 I am using old version of google tag manager in that i have configure 5 tags - a) google adwords conversion tracking
Paid Search Marketing | | devdan
b) GA pageview tracking
c) google remarketing
d) GA conversion tracking
e) twitter conversion tracking I did following configuration for all - Tag Name - google adwords conversion tracking
tag type - Adwords conversion tracking
conversion id - 123123123 ( from adwords)
conversion lable - sdfsnfs-sfsf ( from adowrds) Firing rule -{{url}} contains ordersuccessful.aspx
{{event}} equals gtm.dom save Google Analytic PageView Tracking
Tag Type - classic Google Analytic
web properid id - UA-12345678-9
track type - page view Firing rule - all pages save GA conversion Tracking
tag type - classic google analytics
web property id - UA-12345678-9
track type - transaction Firing rule -{{url}} contains ordersuccessful.aspx
{{event}} equals gtm.dom By above configuration everything work fine with google analytic. In New versoin of tag mananger following configuration i did - Adwords conversion tracking
Choose Product - Google Adwords
choose tag type - adwords conversion tracking
configure tag - conversion id - taken from adwords
conversion label - taken from adwords
conversion value - {{google_conversion_value}}
Fire on - Name - order successful page
type - custom event
Filter- Page url contains ordersuccessful.aspx
event equals gtm.dom save Choose Product - Google Analytic,
choose tag type - universal analytic
configure tag - tracking id - UA-12345678-9, track type - page view Fire on - All pages save GA conversion tracking Choose Product - Google Analytic,
choose tag type - universal analytic
configure tag - tracking id - UA-12345678-9, track type - transaction Fire on - Name - order successful page
type - custom event
Filter- Page url contains ordersuccessful.aspx
event equals gtm.dom save By above configuration my analytic stop reflecting transaction, revenue, ecommerce conversion rate for adwords and ecommerce overview. Thanks!0 -
Custom Filter: Organic Traffic Growth VS Paid Traffic Growth
Hi guys, I need some assistance. We recently removed and disavowed links to our site and I believe it has been about 3 months but I can't see much of a change. Can anyone help me with a filter for GA to be able to measure my organic traffic growth and my Paid search traffic growth. I was also wondering, because organic traffic is determined by variables like fresh, relavant and key phrase rich content constantly being posted, good seo practices etc is there any good way of measuring organic traffic growth vs paid? Please help out where you can.
Paid Search Marketing | | iBags0 -
Any body hear anything about this new feature in adwords?
Any body hear anything about this new feature in adwords? (see image) srqN9.png
Paid Search Marketing | | DavidKonigsberg0 -
New v Returning in Google Analytics with Adwords
I am trying to figure out an issue with Google Analytics. What i am stumped on is I see traffic from AdWords coming in (accounts linked) and I see new v returning user. Does the return visit still show even if a user came back in via direct or organic? Or is it that these return visits are clicking on the ad again to come back as visits and clicks match in the reports?
Paid Search Marketing | | RadicalMedia0