What's a good place for a copywriter to start researching the more technical aspects of SEO?
-
I've been working as a copywriter for about a year and a half now and I feel like the more advanced SEO topics (rel= tags, .htaccess files, etc) are a bit over my head. Is there a website where I can read up on all of these things?
I have a basic understanding of them but I couldn't talk about them for very long, and I want to become more well rounded as a search marketer.
Thanks!!
-
This is great, thanks everyone! I've read a lot of SEOMoz, but focused mostly on content-related information. Guess I'll have to get serious and get back into it
-
Have you exhausted the Q&As here on the topic? And the whiteboards, etc.? SEOMoz is really full of a lot of excellent information on all aspects of SEO. I am not familiar with the book Brett recommended, but looking at the index and browsing it (in Amazon's search tool) it looks as though it would answer well for things like using the rel canonical tag, etc.
I also think you would do well to google the topics that interest you and scan the tutorials that pop up. You will find that some writers will speak more clearly to you than others.
For example, I think this site on .htaccess http://www.htaccess-guide.com/ is a great place to start ... but you will find many other sites and another may be more suited to your learning style.
I also recommend you read and follow the blogs of some of the more advanced SEOs. Personally I like to see what Mike Martinez has to say. http://www.seo-theory.com/ and http://seo.xenite.org ...
-
I hear there is a cool site with a bunch of great SEO resources. It's called SEOmoz.
-
What is this ...book...that you speak of? Just kidding, I'll check that out. Thanks for the tip!
-
I found a pretty basic SEO book called SEO secrets by Danny Dover. Gives you basic ideas and terminology. Sometimes it is nice to read a book. Old school but I still like reading my newspaper that has been printed.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
A client rebranded a few years ago and doesn't want to be associated with it's old brand name. He wishes not to appear when the old brand is searched in Google, is there something we can do?
The problem is there was redirection between the old branded site and the new one, and now when you type in the name of the old brand, the new one comes up. I have desperately tried to convince this client there is nothing we can do about it, dozens of news articles crop up with the two brands together as this was a hot topic a few years ago, but just in case I missed something I thought I'd ask the community of experts here on Moz. An example for this would be Tyco Healthcare that became covidien in 2007. When you type tyco healthcare, covidien crops up here and there. Any ideas? Thanks!
Intermediate & Advanced SEO | | Netsociety0 -
Does location of my VPS and IP adress matter to Google's ranking?
We're busy with adding a German version of our webshop. Right now we're quit successful in The Netherlands with our webshop and SEO. I wonder if Google minds the location of the website (VPS) and IP address concerning SEO for our German webshop. If I Google on this subject I can not find a clear answer. Can somebody help me?
Intermediate & Advanced SEO | | Makelmail0 -
What's the best way to noindex pages but still keep backlinks equity?
Hello everyone, Maybe it is a stupid question, but I ask to the experts... What's the best way to noindex pages but still keep backlinks equity from those noindexed pages? For example, let's say I have many pages that look similar to a "main" page which I solely want to appear on Google, so I want to noindex all pages with the exception of that "main" page... but, what if I also want to transfer any possible link equity present on the noindexed pages to the main page? The only solution I have thought is to add a canonical tag pointing to the main page on those noindexed pages... but will that work or cause wreak havoc in some way?
Intermediate & Advanced SEO | | fablau3 -
Weird behavior with site's rankings
I have a problem with my site's rankings.
Intermediate & Advanced SEO | | Mcurius
I rank for higher difficulty (but lower search volume) keywords , but my site gets pushed back for lower difficulty, higher volume keywords, which literally pisses me off. I thought very seriously to start new with a new domain name, cause what ever i do seems that is not working. I will admit that in past (2-3 years ago) i used some of those "seo packages" i had found, but those links which were like no more than 50, are all deleted now, and the domains are disavowed.
The only thing i can think of, is that some how my site got flagged as suspicious or something like that in google. Like 1 month ago, i wrote an article about a topic related with my niche, around a keyword that has difficulty 41%. The search term in 1st page has high authority domains, including a wikipedia page, and i currently rank in the 3rd place. In the other had, i would expect to rank easily for a keyword difficulty of 30-35% but is happening the exact opposite.The pages i try to rank, are not spammy, are checked with moz tools, and also with canirank spam filters. All is good and green. Plus the content of those pages i try to rank have a Content Relevancy Score which varies from 98% to 100%... Your opinion would be very helpful, thank you.0 -
Should I disallow via robots.txt for my sub folder country TLD's?
Hello, My website is in default English and Spanish as a sub folder TLD. Because of my Joomla platform, Google is listing hundreds of soft 404 links of French, Chinese, German etc. sub TLD's. Again, i never created these country sub folder url's, but Google is crawling them. Is it best to just "Disallow" these sub folder TLD's like the example below, then "mark as fixed" in my crawl errors section in Google Webmaster tools?: User-agent: * Disallow: /de/ Disallow: /fr/ Disallow: /cn/ Thank you, Shawn
Intermediate & Advanced SEO | | Shawn1240 -
What NAP format do I use if the USPS can't even find my client's address?
My client has a site already listed on Google+Local under "5208 N 1st St". He has some other NAPs, e.g., YellowPages, under "5208 N First Street". The USPS finds neither of these, nor any variation that I can possibly think of! Which is better? Do I just take the one that Google has accepted and make all the others like it as best I can? And doesn't it matter that the USPS doesn't even recognize the thing? Or no? Local SEO wizards, thanks in advance for your guidance!
Intermediate & Advanced SEO | | rayvensoft0 -
It's a good idea to have a directory on your website?
Currently I have a directory on a sub domain but Google apparently sees it as part of my main domain so all outgoing links may be affecting my rankings?
Intermediate & Advanced SEO | | Valarlf0 -
Does a 'Certified Domain' help SEO?
I see that GoDaddy offer a 'Certified Domain' option. Does this help SEO at all?
Intermediate & Advanced SEO | | Techboy0