What NAP format do I use if the USPS can't even find my client's address?

[rayvensoft]

My client has a site already listed on Google+Local under "5208 N 1st St".

He has some other NAPs, e.g., YellowPages, under "5208 N First Street". The USPS finds neither of these, nor any variation that I can possibly think of!

Which is better? Do I just take the one that Google has accepted and make all the others like it as best I can?

And doesn't it matter that the USPS doesn't even recognize the thing? Or no?

Local SEO wizards, thanks in advance for your guidance!

[MiriamEllis]

Hi Raymond,

Good discussion going on here. In my opinion, first step with a client with a NAP consistency issue like this is to be sure that they do have at least one legit physical address and phone number. Not a P.O. Box or virtual address or what have you. Whatever the legit address is...that's the one to go with on all platforms. Then be sure that address is consistently implemented everywhere and clean up all citations that do not match. This can take some doing! Hang in there and hopefully you can put in the work to get this client to the primary goal of having a clean, consistent record. Good luck!

[rayvensoft]

Hey, that's a nice offer!

I finally got the chance to ask the client about it today and guess what? It isn't found by the USPS because they don't deliver there! (We're talking about some weird anomaly in the USPS system, because this is north San Jose, in Silicon Valley! But the client said it's true.)

So now I'm definitely thinking just to roll with the one Google already likes. I think you and Bryan agree...?

Thanks both for the responses!

[MattAntonino]

I agree with Bryan that it should match a confirmed address - however, if you want to PM me the full address, I'll try to find the USPS match for you.  I don't mind doing some exploring.

[Bryan_Loconto]

I would recommend using whatever you have listed in your Google places account. As long as all the NAP (names addresses and phone numbers) are consistant with Google it will help you rank better in Google Places.