[local seo] How to compete against e.g. yellowpages on Google Rank 1 - 4?
-
Hi Folks,
How to compete against the big SEO-powered pages like Yellowpages in the SERPs?
I mean, they have thousands of Rd -> Rd Links as well as super Page and Domain Authority.
How has a let's say Dentist or Electrician a decent chance to compete against those? Does Google give credit to them because of the Content they have on their page?
These yellowpages totally take the fun out of it for my clients.
Answeres would really much appreciated. Thank you.
For me it feels like Don Quijote.
-
So how did it go? I'm fighting these battles a lot now. For a lot of my smaller clients the SERP is filled almost entirely with Yellowpages, Superpages, Yelp, {insert random directory}
I have managed to make decent progress for one of the tougher local subjects "bail bonding". We're now doing quite well and have #1 spots for most of our targeted words. It was easier than expected. A couple good links was all it took.
-
Thank you for your kind and encouraging answeres.
I will go that way and see how long it takes.
Awesome Forum!
-
Do not fear these websites if you compete in a local niche.
First get your site into Google Places for business... read some of their success stories such as the one about Lil' Piddlers
http://www.google.com/placesforbusiness/success_lilpiddlers.html
That will get you on the places map. Here is an example.
Then broadcast to google that you are located in YourTown, FL by placing your address in the footer of your site and mentioning your physical address and local phone number generously where it fits into your site.
Then seek links from websites that are located in your community such as your landlord, chamber of commerce, community directories, business associations, tourism groups, local bloggers, local directory sites, newspaper, your Mom's blog, charities where you donate, clubs where you are a member.
Then seek links from websites in your industry such as dental associations, your dental school, professional associations, dental directories.
Now you have local link assets and industry assets that are out of reach for YellowPages and these other database sites. These should give you strength in the "yourindustry yourcity" organic SERPs.
-
Sure, you can compete. Do Google Places listings show in the results for these local search queries?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does Google Image Search also punish duplicated content?
Does duplicated content have an impact on your Google Image ranking?
Image & Video Optimization | | fduo0 -
Local seo strategy for local gardening business ideas?
Hi all, I am just setting up a local organic garden maintenance business in my home town. I have set up the website, got social media accounts active (FB, Twitter and G+), set up google local listing (currently 5th in the local maps thingy), I have done loads of citations (many more than my competitors, but not a ridiculous amount), I've got 4 customer reviews on google so far, checked my DA against my competitors (mine 1, my comps 8-9), checked my comps links (less than 10) and been writing a blog on my website every couple of days. I realise the one thing I have against me is that my domain is just less than a month old. How long until google builds a bit of trust in it to see it come up in the serps? Also, I would love some ideas of what else I can be doing in the mean time. The idea here is to get the site rocking on all cylinders before the gardening season starts again in March. Do-able?
Image & Video Optimization | | HappyOx0 -
Local SEO Question: Domain Wide Vs Specific Page
Hey Moz Community, Question about Local SEO authority and how it applies to a domain vs. landing page. Let me elaborate... Company is launching a new local out reach sales channel and merging it with our inbound sales channel under one brand. The plan thus far is to create a targeted landing page for local customers/leads. I have been tasked with creating the written content and making sure we are optimized as much as possible for this landing page to show up for our city. Funny enough for a lot of relevant terms we are already in the top 10 with little optimization (Also due to low competition for most of these terms) Two questions: 1. Should the whole site be optimized for local - appropriate schema markup, G+ business local set up, contact page with correct address formatting, building citations/local links etc.? To accompany our targeted page? 2. Will taking a local first initiative hurt reaching our non-local target market? If so will a very targeted landing page for local customers do the trick minus rest of local optimizations ? I guess what the question really boils down to is will optimizing for local hurt our broader inbound search reach/ranks in the long run? I want to be sure we are competitive to our broader audience and local audience on the same site with trying to get into sub-domains or considering re branding what is essentially the same department but for local purposes. Responses and sharing previous experience would be greatly appreciated 🙂
Image & Video Optimization | | paul-bold0 -
Google Local landing pages
Just wondering what the best way to handle the landing page from a google plus local profile is. I had changed it to page that I created for the specific location with a citation with correct NAP, but realized that in OSE that my root domain lost almost all its G+'s. I'm torn and just looking for some advice. I've done quite a bit of work trying to correct citations, adding citations, and reading reading reading to learn more about Google Local but the results have been pretty rough.
Image & Video Optimization | | jonnyholt0 -
Shared location and phone number in Google Places...what now?
Interesting conundrum I've run into with a legal site we've recently started working on. The client didn't initially tell us that their law office shares an address and a phone number with another firm. It didn't take long for us to find this out, but interestingly, it didn't seem to be negatively impacting their rankings...at first. Then as we got into June we simply fell out of the map listings. We occasionally resurface back to a 1-3 position and then disappear again. My presumption is that Google is having trouble deciding if either of our separate listings are legitimate as there are a lot of citations for each and the on site and off site SEO/link factors are fairly similar (with our site having a bit better link profile). So my thought is get a unique phone number (if I can make the client agree) and add a unique suite number and try to reclaim/edit every existing citation we can get our hands on. Anyone else run into a similar problem and beat it?
Image & Video Optimization | | NetvantageMarketing0 -
Local listing sites - are they better than directories and is there a list?
Do you guys know of any local listing sites that are better quality than general directories that still give you a link back. I know a lot of them for local citations, but I'm wondering if there is a list somewhere of ones that include a link. Thanks.
Image & Video Optimization | | BobGW0 -
Google Places email question
Hi Mozzers- I just watched the recent Webinar on Google Places optimization. Unfortunately I missed the live broadcast. I have a couple of questions: It was advised to use an email at the domain for claiming the listing. What about a Gmail address with the company's name in the address? I try to use an email at the domain, but sometimes I'm not able to get one setup. One of my clients provides a service where clients don't necessarily have to come to their location. I used the radius option within maps but they are still not coming up in other locations. I should note that they have very good visibility in the metro area where there is more competition. Some of their competition is showing up for lots of locations and they have offices in one location. Tips? Thanks in advance! LHC
Image & Video Optimization | | lhc670 -
Local SEO - our company is in 2 very different locations
Hi, Our company nlpca.com is in 2 locations. It's doing really well in San Francisco, California But we've opened a 2nd location in Salt Lake City, Utah The problem is that our site is all about San Francisco, California. Utah is just as important as San Francisco to us and we need to start tailoring to both. People from Utah say they are confused because our site is so tailored to California. Even our domain name is the keyword "NLP" combined with the state initial "CA" for California. A new domain is not an option. One thing we are thinking of doing is changing our header to say "The NLP and Coaching Institute and the NLP Institute of California". It would say both of our company names and hopefully the first would catch the Utah people. But I don't think it's just our banner. Can you take a look at our site and tell us how to tailor to both locations and keep our current working optimization for San Francisco, California? Thanks!
Image & Video Optimization | | BobGW0