Seo advice / plan ? penalized ?
-
I built an ecommerce site for a client of mine just over 9 months ago now. To begin with the serps were great, everything was listed in the results but for some reason a few weeks in all the results vanished from google and now we're lucky to find anything. I've been as far as page 200 and havent found any results. Its been like this for a solid 8 months so i can only presume that the site has been penalised in some form. Searching for unique phrases from the site doesnt even return results.
The website in question is = http://goo.gl/A6Gz2
keywords we're aiming for = coloured contact lenses, fashion contact lenses
Target = Google UKNow im not really an seo guy but regardless of this my client has hired me to see whats going on and correct it. I've been scratching my head thinking all sorts of things but none of which im certain about so i'm looking for someone to point me in the right direction before i do anything drastic.
So to begin with here are some of my suspicions which i personally think are affecting ranking and possible penalisation.
#1 - Too many links on the page
#2 - Possibly over optimised
#3 - Lack of content on the product and category pages
#4 - Lack of backlinks and links in general coming from other sitesMy main concern is the lack of links from other sites and the odd link coming from low quality sites. I've also just found out that my client has been using an automatic link submitter which i've always thought of as a big no no. Some of the sites these links have been submitted to have nothing to do with the keyword we are targetting and are sort of spammy sites containing all sorts of links. Im wondering if these poor quality links could have caused the site to be penalised, google may be seeing it as a spammy site due to this.
Whats your opinions on the above, are my suspicions correct and can this be recovered ?
My planned course of action is to be as follows:
#1 - Re write the content currently on the site so that it is better written and include more keywords, especially long tails since i think these will help bring the serps up.
#2 - Write detailed category and product descriptions as well as making sure every page has some well written content with links and keywords.
#3 - Keep the above pages to one main subject / keyword so that google doesnt get confused.
#4 - Get some links on popular and relevant sites, the only problem here is the lack of fashion contact lens sites. Does anyone have any advice on how to find these or where i should be getting links placed. Are directories worth while ?
#5 - Get more involved in the social side ie facebook, twitterI will be building on the above over time, aswell as running google ads moderately for our chosen keywords.
Is there anything i have missed, anything i shouldnt be doing. Please advise.
Thanks.
-
Cool
I hope it keeps heading in that direction then... and now you know all about link juice too
-
Thanks again,
The search results have vastly improved since reducing the number of links, the majority of phrases on the site now show up in the search results so this is a major improvement.
I do agree with you on the page quality as there isnt exactly alot of content on there and as you have suggested the amount of links way out numbers those not linked. With this in mind im going to have some quality content wrote up, a couple small paragraphs for the homepage as we dont want to over do it. I'm sure the other pages would benefit from this also so i'll have something wrote up there too.
The crawl error tool did find a few issues but nothing serious, its warning about the too many on page links and the odd long url and title.
-
I would certainly think it will help what you've done already but looking at the site again, I'm swayed to suggest that some of the links come out of the body as well... I can't say for sure that I'm correct but intuitively I just have a sense that Google wouldn't be too keen. It's almost like there's more linked content in there than there is non-linked content. So to an extent, it's not even about the link juice in this case but Google's view on page quality. Hopefully somebody else will chime in here as I'm far from sure.
Aside from that, I'd still look at other possible factors too.
Have you used the crawl error report tool on here? If not, certainly check that out: Crawl Tool
-
Thanks Steve.
So what your saying is that the fewer links on page x the more equity or juice is passed onto page z etc. I can see the point in this now, more so after watching the video explaining the water.
So what i've now done is reduce the category dropdowns to just 2 levels, overall this has reduced the number of links by around 100 so compared to the 238 before theres now around 138 links on the page. Would you say this is a more reasonable figure or should i aim at reducing more links ?
-
Google can do better than 100 links per page now, but it's not about the crawling that I'm referring to, it's the spread of equity.
Your homepage has x amount of equity, which it passes through to other pages via links. Due to the sheer number of pages linked to, that x amount is only able to pass y amount to page a, where-as if there were less links then page a would get z amount of equity.
Look at this:
Disregard the stuff on that page about NoFollow helping to retain linkjuice though, that turned out not to work that way and you still lose that link juice anyway even if it is nofollow.
-
Im having second thoughts on reducing the links, is it really such a big factor ?
At the moment we have approx 238 links on the site, more a less all of which are coming from the category dropdowns. Now from my understanding the number of links doesnt affecting ranking directly but google can only index around 100 links per page so they may be missing the other 138 links.
However, with the above in mind how does google index a page, is it from top to bottom ? If this is the case it really shouldnt be too much of a problem as the category dropdowns are absolute positioned so there right at the bottom and google should be getting to those last.
I could easily reduce the dropdown categories to show only 2 levels but i personally feel the dropdowns add to an overall better user experience. Also, just looking at the competition that is ranking on page 1 the majority have a similar number of links, that is around 200.
Also, as another sub question what would be the best strategy for writing good content for the homepage. Baring in mind that the sites main focus is to sell fashion contact lenses but with the odd other bits in there too. Should i keep the homepage stricty to contact lenses or is it worth mentioning and linking to the other products. How indepth should i be about these other products ?
Any advice anyone can give would be greatly appreciated.
Thanks
-
I think you're right about too many on-page links, I'd address that first for sure... spreading that link juice way too thinly
And yeah it's a little shy on links & link diversity, etc... and of what it has got, there's no deeplinks.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Penalized By Google
My site name is bestmedtour .it's in English. I also want to have the Arabic version of the site. If I translate it with Google Translate, is it possible that the Arabic version of the site will be penalized?
Intermediate & Advanced SEO | | aalinlandacc0 -
How have your SEO Audits evolved over time?
Hi guys, SEO Audits used to be so focused on the basics like title tags, meta descriptions etc. but now more than ever, SEO is a discipline which encompasses everything from content marketing to UX design. Would be great to hear from everyone how their audit templates have evolved over time to keep up with the latest updates in SEO and algorithm changes! Which new sections have you added and which have you removed?! Cheers, Daniel
Intermediate & Advanced SEO | | Daniel_Morgan0 -
SEO benefit of tracked URLs
I've found a lot of mixed info on this topic so I thought I'd ask the experts (Moz community). If I'm adding tracking parameters to URLs to monitor organic traffic will this affect the rank/value of the original clean URL? If so, would best practice be to 301 redirect the tracked URL to the original:
Intermediate & Advanced SEO | | IceIcebaby
i.e. redirect www.example.com/category/?DZID=Organic_G_NP/SQ&utm_source=Organic&utm_medium=Google TO www.example.com/category Thanks for your help!
-Reed0 -
SEO Blow-Up After Site Redesign
I contracted with a local web design firm - a highly recommended firm - to redo my law practice's Wordpress site. The redesign was done in early April. After the redesign I saw a large drop in rankings across all of my keywords, lost internal page rank, and had a big traffic drop. The site is www.toughtimeslawyer.com. There were a couple of issues that contributed to it; but I'm not sure how to rebuild. The internal URL structure changed completely. I wasn't aware of this until the site went live. I didn't have a sitemap for about a week, then the sitemap plugin they used was not very good and showing errors in Webmaster tools. Last week, I replaced it with Yoast's SEO plugin. The biggest problem is that they setup a subdomain old.toughtimeslawyer.com, without asking me or telling me. The subdomain had all of my content on it. It was not blocked with robots.txt; and it is being cached by Google. I just discovered it today, when I was doing something in my cpanel. I assume that this is creating a duplicate content problem with Google. I'm not sure what steps to take to recover. I am especially concerned about the subdomain old.toughtimeslawyer.com and the best want to handle it with the search engines. Thanks in advance, all advice is appreciated. I've been pulling my hair out for the last few weeks over my rankings.
Intermediate & Advanced SEO | | ToughTimesLawyer0 -
If I hired you/your company to do my SEO ...
If i hired you or your company to do SEO for my site (http://goo.gl/XUH3f) what would be the first steps you'd take? I'm pretty sure i've covered all of the basics myself, I'm just left trying to figure out what i should do next... rankings have been going up and down for the last few weeks, but even when they're up, they're not high enough 🙂 (and then they go back down anyway) ... I know some of you are going to say build links, please at least give me an example of one or two sites you'd try to get to link to mine... I'm open to any advice or feedback as I'm just a website owner who's been doing their own SEO & learning on the fly... Thanks a lot!
Intermediate & Advanced SEO | | Prime850 -
Server Migration, Does it effect SEO?
About to go through a server migration. My intitial thought is that a change in servers shouldn't really change my rankings. But I've heard rumors... Can a server migration change rankings? Why?
Intermediate & Advanced SEO | | Thos0030 -
SEO Link on Clients Site
Hey SEOMozzers, Quick question. In light of the possible 'over-optimisation' penalties pending from Google should we be looking to remove the SEO links to our site from our Clients websites? I appreciate that including a link to our site from an anchor text that includes 'SEO' in it may be like waving a flag to Search Engines saying we are carrying out SEO on our Clients sites. Obviously we would sooner risk a drop in our SEO keyword rankings than risk a penalty of any kind for our Clients. What is the recommended practice here?
Intermediate & Advanced SEO | | MiroAsh0 -
SEO for a plumber?
Hello, How does a small, local business win at SEO (without abusing directories, articles, and paid links)? It seems that everyone is saying "create unique content", but that just doesn't seem realistic for a small plumber in a big metro area. One might suggest coming up with helpful articles about plumbing tips, etc., but there are thousands of spun articles on article directories already. On page optimization is in place, we are listed in the main directories, we've asked the people we know to link to us, and we are engaged in social media. What would you recommend next? Thanks, Will
Intermediate & Advanced SEO | | WillWatrous0