New bookingsengine url, what would you do?
-
A client of mine is introducing a new and improved bookingsengine. They're launching it on a different url than the existing one. The existing one needs to stay online a little bit longer for affiliate purposes.
The old engine url has a sitelink in the SERPS and ranks well on a few terms.
I'm wondering what you would do in this case? They want the new url to rank as quickly as possible also as sitelink of course.
Any help greatly appreciated. I have some thoughts of my own of course... But to keep the discussion as wide as possible... I'll wait a bit to add m thoughts.
-
Thanks And would you suggest removing the old sitelink to make room for the new domain? How could we speed up the process of getting the sitelink up for the new domain?
-
This really depends on the difficulty of your keywords. If the market is very competitive, then don't expect to rank in the top three very quickly with a brand new domain (it can be done, but it would take a lot of planning with link bait, and amazing execution of social media). However, if you are in a relatively easy vertical, you could end up ranking twice in the same search (bonus!).
I would suggest:
Using the old domain
301'ing, or reusing any highly linked pages
submitting a new sitemap
Gaining a bunch of links to urge re-crawling
Having a sit down with the client before to explain possible short term ranking drops (Which sucks! They don't want to understand why)
Not checking the rankings every 30 minutes if drops occur.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Our urls for adwords are slightly different from current urls presented on site (weused htaccess to help create shorter urls). How important is it that the adwords url match the sitemap url for keywords on those pages?
Hello, We have dynamic urls that we have made into short urls through htaccess and code manipulation. Some of our adwords urls are different from our page urls - for example a) Latest version of page www.abc.com/x-y-z.html b) Previous version of url www.abc.com/x+y+z.html c) raw original version www.abc.com/yyy/zzz?category=X&Product-code=Y etc etc. Would my ranking for keywords on the page improve if I diligently made all of them the same? They all go to the same page even now, and no 404 errors or anything. Thanks Sam
On-Page Optimization | | samgold0 -
Can Sitemap Be Used to Manage Canonical URLs?
We have a duplicate content challenge that likely has contributed to us loosing SERPs especially for generic keywords such as "audiobook," "audiobooks," "audio book," and "audio books." Our duplicate content is on two levels. 1. The first level is at our web store, www.audiobooksonline.com. Audiobooks are sometimes published in abridged, unabridged, on compact discs, on MP3 CD by the same publisher. In this case we use the publisher description of the story for each "flavor" = duplicate content. Can we use our sitemap to identify only one "flavor" so that a spider doesn't index the others? 2. The second level is that most online merchants of the same publisher's audio book use the same description of the story = lots of duplicate content on the Web. In that we have 11,000+ audio book titles offered at our Web store, I expect Google sees us as having lots of duplicated (on the Web) content and devalues our site. Some of our competitors who rank very high for our generic keywords use the same publisher's description. Any suggestions on how we could make our individual audio book title pages unique will be greatly appreciated.
On-Page Optimization | | lbohen0 -
Can we listed URL on Website sitemap page which are blocked by Robots.txt
Hi, I need your help here. I have a website, and few pages are created for country specific. (www.example.com/uk). I have blocked many country specific pages from Robots.txt file. It is advisable to listed those urls (blocked by robots.txt) on my website sitemap. (html sitemap page) I really appreciate your help. Thanks, Nilay
On-Page Optimization | | Internet-Marketing-Profs0 -
URL and SEO
How much weight do search engines give the URL? We're a medical call center provider and medicalcallcenter is part of our URL. Does that help us much? Thanks!!
On-Page Optimization | | THMCC0 -
Is it possible to have the crawler exclude urls with specific arguments?
Is it possible to exclude specific urls in the crawl that contain certain arguments - like you can do in google webmaster tools?
On-Page Optimization | | djangojunkie0 -
Product sorting and dynamic urls
On our weekly SEOmoz crawls, we get thousands of warnings about overly dynamic URLs as a result of our product sorting options at the top of our category pages. It seems like the ability to sort products by price, name, etc., is nice for the customer. For SEO is this really a problem or can we ignore these warnings?
On-Page Optimization | | teatable0 -
URL structure for a new WordPress site
Hi I'm building a new next big thing website from scratch (for a translation agency) and I encountered an issue with the URL structure. I need to chose the URL for important targeted keyword pages and I have a conflict between two tools I'm using. Please read below the situation: domain: mashtranslation.com target keyword: french translation services which URL you think is better from a SEO point of view (and possibly for users): mashtranslation.com/services/french/ OR mashtranslation.com/french-translation-services/ I'm asking this because one WordPress plugin (Wordpress SEO by Yoast) says the URL structure is not optimised while another tool (Market Samurai) says the URL is optimised.
On-Page Optimization | | flo20 -
URL with two forward slashes //
We have a potential client with a URL structure in this fashion: http://www.site-url.com//cpage/page.html pretty strange, right? my question is: How bad are the 2 forward slashes // for SEO? How bad is it to have that extra layer of /cpage in the URL? this doesn't appear to serve any other purpose than making the URL longer than necessary.
On-Page Optimization | | Motava0