How to improve ranking on .com vs 'local' .no

[danlae]

Hi

I am ranking 1st for my main keyword (barneklær-childrens clothing) on google.no. I got  a bit surprised to see we are close to bottom of page 2 for same keyword on google.com. This keyword is as you probably understandreally country specific because the norwegian letter -æ . So if I take a look at the list at google.com its really the same sites I am outranking on .no.

For this keyword local stats pr month is 22k and global is 29k (from google adwords). Even though our site is norwegian only - all of the global traffic is relevant due to the fact that this is a norwegian only word.

Main reason we are ranking first on google.no i think is that we ve had articles on the strongest and most relevant blogs in Norway. I am guessing we somehow need to improve our international linking profile - right ?

Do i then need US sites ? Is it enough with sites outside Norway? Any suggestions, its not easy to get international links to a norwegian site only dealing with childrens clothing.

Thanks in advance...

Dan Lærum

[danlae]

I want to improve my rank on .com because i think i think searches there are just as relevant. The only people that search for barneklær are norwegian speaking weather it is on .no or .com. Will it help med to get more links from .no website ?

[JamesNorquay]

Usually .no will be favoured by local search engines.

Some things you can do:

• build more links from .no websites.

• Make sure you are geo targeting the site with norway in webmaster tools, that is if you only want to target that market.

• Make sure your content is targeting the local language, and not English too.