Google Adwords Clicks v.s. Google Analytics Visits
-
Hi Guys,
This question has been asked several times before but after doing some research, I haven't really found the right solution and/or explanation.
I'm currently seeing a 30-50% discrepancy in Adwords Clicks and Analytics Visits, where there are more clicks than visits in most situations.
E.g. 74,127 clicks v.s. 46,845 visits (34 add-to-carts, 67 initiated orders, and a revenue of $12,000).
Can anybody in the forum help explain this?
Thank you,
Jurgen
P.S.
I've also looked at all the tracking codes and everything seems to be alright, I've checked if any internal redirects are stripping off parameters but to no avail. Lastly, I'm not sure if this is a behavioral issue here in SEA--will first click (Adwords) and last click attribution (Analytics) be the only explanation?
P.S.S.
I'm seeing the same discrepancies with Facebook ads and Analytics.
-
This question is kind of old, but I have been researching because I had the same problem. Turns out GA doens't track visitors with javascript and cookies disabled. This could also account for a part of the non registered visits by GA.
I suggest you check the server logs. You'll probably find the data match there
More resources here:
http://cse-sea.blogspot.com/2009/09/troubleshooting-discrepancies-between.html
http://productforums.google.com/forum/#!topic/analytics/cotsK2GNh_w
Hope this helps someone else with the same problem.
-
Hi Justin,
I appreciate your comments. I understand that this is the case--how Adwords and Analytics logs in data. We're still investigating.
Jurgen
-
Hey Jurgen, AdWords reports the number of times your ad has been clicked. Analytics visits are not clicks, but unique visitors. If the same person clicks on your ad 11 times within a certain somewhat short period of time, AdWords will show 11 clicks and Analytics will show 1 visit. If you inspect your server logs, you should find a record of the 11 clicks along with the ip address, date and time of the click.
I'm not sure if this results in the large discrepancy you are seeing but it could be responsible for some of it. Hope that helps! Let me know if you have any other questions.
Justin
-
These are just coming from the visits metric from GA.
-
The discrepancies are the same with Facebook surprisingly.
-
Are those visits or unique visits? Where are you getting the visits metric from?
-
Interesting problem. Its possible that a user will click your ad multiple times, I'm sure you have already considered this.
What's the level of discrepancies with FB?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it possible to link two sites' Search Console to Adwords?
My company is a healthcare organization that has two brands, one that's our 'system' and is mainly adult health services and the other is pediatric only focused care. Both have separate websites. Our SEM is managed by an outside agency. We're in the process of linking our Google Search Consoles to the Adwords account. Our GSC has both of the sites as separate properties, but the Adwords account has all of the campaigns for both brands under one account. Is it possible to link both of the GSC properties in the Adwords account to be able to get accurate information for the Paid & Organic report in Adwords?
Paid Search Marketing | | Kyleroe950 -
Adwords disapproving ads with the word "Jewish"?
Hi guys, I do marketing for many nonprofits, and one of my clients is a Jewish women's organization. In the past week or so, Google has started disapproving ads and keywords that have the word "Jewish" in them. I know Facebook got called out recently for allowing people to target based on anti-Semitic sentiments, so I'm wondering if this is just Google's terrible execution of caution. It's telling me that keywords with the word "jewish" in them (like "jewish women's organization in boston" is derogatory or dangerous). I've asked for Google's help, and they've been incredibly slow to respond. Is anyone else facing this with other religions or content? Natalie
Paid Search Marketing | | newwhy1 -
How to manage AdWords accounts for two business units
Hello! I need some insight with a problem I'm struggling with. First, some background... Our company has two business units: (1) our dental practice and (2) our insurance business. In 2013, we started using AdWords to promote our insurance business. In 2013, we also used an agency to manage our SEM efforts for the dental practice. In 2014, we plan to bring our dental practice SEM campaign in-house and manage both AdWords account internally. That leads to my question... Is it possible with the one AdWords login that we've used for our insurance business to add a second, completely separate account? And by completely separate, I mean separate reporting, separate Campaigns tab, etc. If it's not possible, whats a guy to do? Set up a completely separate AdWords account with a different email address and login? Any insights from those who have managed a similar situation would be appreciated. Thanks in advance!
Paid Search Marketing | | SmileMoreSEO
Erik0 -
Adwords keyword vs exact match kw
Hi guys, I have been using an excellent script that showed me the keywords I was bidding on and the keywords they were matched on by Adwords. I was using the following script: http://www.getelastic.com/exact-keywords-google-analytics/ But I'm under the impression Google changed the way these data can be matched. I now have multiple questions: Does anyone have another script that gives me the same results? Has anyone seen an announcement on why Google has changed this? Might this js solution still be working? http://www.roirevolution.com/blog/2008/02/exact_keyword_tracking_with_gajs.php Cheers and thanks for all the suggestions! Arnout
Paid Search Marketing | | hellemans0 -
Claiming SEO Services But Really Pay-Per-click
I just started marketing to dentists. I spoke at a local gathering to about 6 dentists and 3 of them said they were using SEO services. I looked at their sites and absolutely no SEO of anything was performed. They were quite taken back by this. Page titles all the same, no page descriptions etc. These dentists were paying about $800 per month and some had micro sites set up for them. It appears that this SEO company was using Google adwords to "artificially" drive traffic to the dentist or dentist micro site... and calling themselves an SEO company. This SEO company was also using tracking phone numbers on both the primary and micro sites. Which I've read can harm local NAP issues. I'm a bit worried that if I tell these dentists to stop using this company and go with me that the traffic will decrease while I work on real SEO. Maybe I should use adwords too until the "organic" power of SEO kicks in and they cut back until traffic stabilizes?
Paid Search Marketing | | Czubmeister0 -
Yellow Stars on Google Ads.
Hi, I see some Ads on google.de with a yellow stars. I was researching how they are doing this, and just read some topics online about that. And now, i now finally that this Stars are coming from Google Product Reviews on Google Shopping. I don't sell product, i do Financial Consulting, but those ADS on germany doing the same, our product is consulting. I created an Google Merchant Account, and product feed, but i don't know which is the easiest and fastest way to active this option to review the peoples my consulting-product like this one: http://www.google.de/products/seller?zmi=finanzcheck.de&hl=de&sa=X&ei=Qg4pT5OkMY-FhQfBxdCjBQ&ved=0CCMQwQY http://www.google.de/products/seller?zmi=creditplus.de&hl=de&sa=X&ei=Qg4pT5OkMY-FhQfBxdCjBQ&ved=0CCoQwQY http://www.google.de/products/seller?zmi=norisbank.de&hl=de&sa=X&ei=Qg4pT5OkMY-FhQfBxdCjBQ&ved=0CDEQwQY Can you tell me the steps, from A-Z how to configure all this? Thanks
Paid Search Marketing | | leadsprofi0 -
Tool for Google AdSense - Earning Money
Hello folks, I want to know which market gives the best CPC in my country. For example: hotels, food, gastronomy, software, and so on... Is there any tool to do such a kind of thing? Do you guys have any experience which kind of market gives a interesting revenue? Thanks.
Paid Search Marketing | | augustos0 -
Adwords ban
my client has 2 adwords accounts - one banned in 2009 and one where 9 of 11 ads are suspended - the other 2 ads run and he pays 6k per month for traffic - he still has net60 terms with no limit on ad spend b/c his offer converts so well. he wants to clear his name so we can proceed further without risk of being banned - he is paying me a pretty penny to turn his 4/10 qual scores into 9's and 10's - he will get 2x the traffic at 1/2 the price and i am looking to make a major 6 figure bump to his bottom line this year so he can jstify paying my exhorbitant fee. lol. i am not getting much help from the folks over at the Big G - to be expected - they have suspended 9 of his ads for "artificial ad traffic" - at least that is their reason - any way he is legit - in biz for 12 years online - with 60,000 customers on his list and over 1000 testimonials on his site - my question is is there any way GG will connect the dots in 4 months once i have his adwords campaign fully optimized and running smoothly and say "hey arent you the guy who we suspended twice over the past 2 years???" or are we to be judged simply on what we do from here forward with this new account? i am having his designer create 100 new landing pages to match the 100 unique ads for the 100 exactmatch kw's for the 100 unique ad groups - lotta work - but once its done its 10/10 across the board - with no mention of artificially boosting someone's traffic -- although isnt that what everyone is doing when they buy visits to their sites? this goes on all day long and no o ne seems to care - except GG but my client sells real human traffic not bot generated crap. all love, EZ
Paid Search Marketing | | ezubkov0