Meta descriptions and conversion rates
-
Hi,
does there exist any good data on the correlation between the meta description and having the same text in the body text (as pre-ample in bold, for instance) and conversion rates?
-
I personally feel using the same text as the body would be lazy. It doesn't take long to come up with some unique content for descriptions and I feel it would be a nice move.
I have noticed a lot of companies including Telephone numbers within descriptions but have not tested this yet so that might be a nice idea for you.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do I use meta descriptions properly?
Hi there, I am starting to write a blog and I wanted to know, how to write meta descriptions correctly? I have been reading a lot about this subject lately and I found very different opinions in terms of length. Could you give me some advise about this? Thank you!!
Content Development | | lucywrites1 -
Product descriptions, when do they become classed as duplicate content, how different do they have to be?
I look after 3 sites which have a lot of crossover on products. We have 1000s of products and I've made it a requirement that we give each it's on description on each of the sites. This sounds like the right thing to but it's very hard for our content writers to write three different versions descriptions, especially when we have variations on the products so potentially writing unique product descriptions for 4-5 very similar products on three separate sites. We've worked very hard to create unique content deep through the site on all categories, subcategories and tag combinations and along with the other SEO work we've done over the last couple of years is producing great results. My question is now far do we have to go? I'm busy writing some product descriptions for a 3rd party site for some of our products, the easy thing to do is just copy and paste but I want Google to see the descriptions as unique. Whilst all SEO advice will say 'write unique descriptions' from a practical point of view this isn't especially useful as there doesn't really seem to be much guidance on how different they need to be. I gather we can't just move around the paragraphs or jumble up sentences a bit but it is easier to work from a description and change it than it is to start from a blank slate (our products range form being very interesting and unique, to quite everyday so sometimes tough to create varied unique content for). Does anyone know of any guidance or evidence of just how clever the Google algorithm is and how close content has to be before it becomes classed as the same or similar? Thanks Pete
Content Development | | PeterLeatherland0 -
Can You Get Better Ranking/Conversion by Reducing the Number of Pages?
I am seriously considering reducing the number of pages in a section of our website. We currently have 39 webpages. I'm considering reducing it to 6. The site architecture would make more sense giving recent design changes. And we could focus more attention on improving conversions from these 6 new pages. But I'm considering doing this mainly because I think it'll help us do a better job of communicating to and converting our audience. The new pages would be longish. The existing 39 pages are by no means stubs, but these new pages would be longer. Anyway, what I want to put out for discussion is the SEO impact. What are the good SEO reasons for reducing the number of pages? Can 6 well-done pages out perform 39 pretty-well-done pages? How many queries can one page rank for well? Is this SEO suicide? Honestly, there's a part of me that cannot believe I'm saying this, but I think my heart is in the right place.
Content Development | | justin-brock1 -
Which kind of testimonials increase more the conversion rate of and e-commerce website?
In an e-commerce website is it better to have: a) Email of happy customers.
Content Development | | YESdesign
b) Reviews of customers ad hoc.
c) VIPs that use the product in sale in the website. Which of these from your direct experience works better? Please show us what is working and what is not from your experience, suggestion, ideas, best practice to create an effective testimonial section of and e-commerce website are appreciated! Many thanks in advance, YESdesign team ps. we don't have the budget for images and or videos…0 -
Why is an old meta description displaying in search results?
We launched a new version of our retail website in Dec. 2012. This included new content and new metadata. When our homepage displays in search results, it almost always displays with designated meta description - except when it's searched with the .com. In that case, an old version of our meta description (pre-Dec. 2012) is visible, though our current title displays. The old metadata isn't loaded anywhere in our content management system. What can we do to change this?
Content Development | | bcbsm0 -
Does anyone know if a large forum can impact your seo rating on specific terms?
I have a large forum and I'm trying to figure out how to leverage it for SEO. Hopefully it'll help. Any advice? Does google ignore forums?
Content Development | | RamseySolutions0 -
Tools to Eval Blog Content - Rate your Fav tool
Ok, so I know that is has been covered in depth and at the risk of being sent to “google it!” (Which I have done with no success) I thought that I would ask your opinions on the topic. What are the best content marketing evaluation tools? By this I am specifically referring to tools that evaluate the content of Blogs, etc and not the performance of the blog, etc. I’m eager to hear your thoughts of what works and if you care to share what tools did not. Thanks
Content Development | | Questionmana0 -
What plugins & tactics are you using for Wordpress meta SEO?
Currently I use All-In-One SEO and I quite like how simple it is to setup and it's stable. Is that still one of the best ones? What are you using these days? Is it worth stripping out the superfluous meta tags that Wordpress now puts in? Is there any value to adding meta descriptions to all my Tag pages and if so, is there a good plugin that will auto magically create unique descriptions for these pages? Same goes for my paginated archives. Thanks!
Content Development | | flowsimple0