What is a Competitive Domain Analysis In Laimens Terms?

[smstv]

Hello all,

I know what a Competitive Domain Analysis is, essentially, as a Developer, aspiring SEO master like Danny Dover, or Rand; LOL, I wish, those dudes a serious geniuses!

I was looking for the Trifecta Tool, in SEOmoz, tools, but it seems to be gone??? So it looks like I will be using the "Competitive Domain Analysis", to assist my sales pitch.

My Question is how would you explain it to a Client, or my Head Sales guy, for a pitch to a prospective career making client.

Many thanks to your thoughts.

[kchandler]

"The analysis of a websites ability to rank based completely on external linking factors with no consideration taken on content targeting or strategy."

This could include anything from a websites domain authority, page rank, compete rank, alexa rank, linking root domains, total external links, age of domain, etc. The trifecta tool use to pull alot of this together in one spot but it is no longer a supported tool. Normally a domain analysis is done initially or as presale because little information is need up front and there is little time involved. The reason i say this is because an SEO audit and a domain analysis are quite different.

Another item to note in my experiences: the legitimacy and correlation of compete and alexa rank are less than desired. I would really focus on the others mentioned above.