What is a Competitive Domain Analysis In Laimens Terms?
-
Hello all,
I know what a Competitive Domain Analysis is, essentially, as a Developer, aspiring SEO master like Danny Dover, or Rand; LOL, I wish, those dudes a serious geniuses!
I was looking for the Trifecta Tool, in SEOmoz, tools, but it seems to be gone??? So it looks like I will be using the "Competitive Domain Analysis", to assist my sales pitch.
My Question is how would you explain it to a Client, or my Head Sales guy, for a pitch to a prospective career making client.
Many thanks to your thoughts.
-
"The analysis of a websites ability to rank based completely on external linking factors with no consideration taken on content targeting or strategy."
This could include anything from a websites domain authority, page rank, compete rank, alexa rank, linking root domains, total external links, age of domain, etc. The trifecta tool use to pull alot of this together in one spot but it is no longer a supported tool. Normally a domain analysis is done initially or as presale because little information is need up front and there is little time involved. The reason i say this is because an SEO audit and a domain analysis are quite different.
Another item to note in my experiences: the legitimacy and correlation of compete and alexa rank are less than desired. I would really focus on the others mentioned above.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why do keyword competition rankings differ between Google and SeoMoz?
I am a novice at keyword ranking etc. so I appreciate your patience! I checked a longtail keyword - how do i get out of this relationship - in Google AdWords and it came back 'low competition.' When I entered it in SeoMoz it came back as 'very competitive.' Any thoughts? I appreciate your help.
Competitive Research | | UncleTodd0 -
How do I find my client's real competition?
A recently acquired client keeps insisting that his major competitors are online fashion magazines, fashion news sites and insider bloggers but the site he owns is basically a fashion encyclopedia. It contains facts and catalogues and even a dictionary of fashion concepts. According to me, these latter are his benchmarks and not his competition His major competitors, according to me. are people competing on the first SERP pages for terms like "fashion history", "fashion icons", "fashion biographies", etc. Am I right? How do I convince him that these are his real competition. This is really going to determine the direction of my keyword research.
Competitive Research | | amit20760 -
Can you track multiple domains with the same key words and not use up your keyword limit?
I have roughly 7 domains that I am trying to monitor with the same set of keywords. Is there a way to do this without using up your keyword limit. They are the same words just different sites.
Competitive Research | | sixthcents0 -
How to find a neutral rank for a webpage a keyword term?
Hi!
Competitive Research | | lilactree
I'm sure this has been answered here already - I'm just not searching for the right words. I'm trying to find the ranking for a website for specific terms. Being that the search engine remembers what I search (I try to log out, privately browse, etc), everything matters and impacts my search. I'm trying to see what a website ranks for a person who has never visited that website before, or doesn't have other factors influencing the result. I tried the keyword research tool, and while that seems to deliver what I'm after, it only gives 1-10. Even though these are the coveted positions 😉 I'd like to know if a website isn't ranking there, and is further down. We track the progress made after work is done to a page, to see if it moves up, and what other tweaks we need to make to improve the rankings and attract clicks. Thanks!0 -
How a site only with Frame can be at #1 google in a competitive keyword?
Guys, I need help. I have a company in Brasil and due to lack of budget, I'm doing the SEO for my self. And for two years Im reading everything that I can to do my best in my website. I worked very hard, but the #1 in the most important keyword for my company is a very bad website only with frames. What they are doing? Could anyone give help? Keyword: "acampamento"
Competitive Research | | Naghirniac
Google Brazil (www.google.com.br)
#1 website: www.acampar.net My website: www.acampamentoaguiasdaserra.com.br Thank you in advance Miguel0 -
Link Analysis Tool
Does anyone have/use any really good link analysis tools? I have been using SEOmoz open site explorer but don't find it that indepth or find that many links. I don't mind paying once the link analysis tool is good and I can export links to excell. I was thinking of buying this software http://www.link-assistant.com/features-and-editions.html Cheers,
Competitive Research | | Socialdude0 -
Isn't unfair that Keyword domain Exactly Match just overpowers every domain and page authority?
Im currently doing a research for a low-medium competitive keyword (SEO Moz Keyword difficult Tool it showed 36% competition, its a one word keyword) in my country. That keyword had a Google AdWords Broad Match of 368.000 searchs and a Google AdWords Exact Match of 33.100 searchs in April. The currently number one site for that keyword have an exactly match for that keyword, www.KEYWORD.com and nothing else. Then I ran and advanced report to that keyword and heres the initial result: This number one site has a domain authority of only 11 and a page authority of 25. The second site have the following domain name -> www.companynameKEYWORD.com.br (its in Brasil, so theorically and .br should worth more than a .com domain right?) Anyway the second site have a domain authority of 37 and a page rank authority of 45. So after this link all the others are like that, www.companynameKEYWORD.com and the domain and page authority is according to how it suposed to be (higher domain and page are ranked better). The exactly same thing happen when I search for a more long tail of this keyword (wich are 2 words) happen. The exactly match are ranked 1st with a very low page and domian authority while the others come first. Some more info about that number 1 ranked site- The layout is terrible and not user friendly. The site took more than 10 seconds to load Have not a single inpage SEO optimization. According to alexa the bounce rate is around 50% Now follows the data from Linkscape data between the 1st and 2nd ranked pages Overal Score - 19% x 38% Page mozRank - 2.04 x 3.95 Page mozTrust - 4.92 x 5.45 External mozRank - 2.04 x 3.95 Subdomain mozRank - 1.81 x 3.45 Domains Linkin - 4 x 163 External Links - 8 x 265 So, looks like that only two things should be 90% of the focus from a SEO perspective. Have an old exactly keyword match domain and youre good to go 😄 Edited 1: About the linkbacks to each page The 1st page in rank biggest page authority linking back (dofollow) have an authority of 36 from a domain authority of 49 The 2nd in the rank the highest dofollow linkback have a page authority of 40 and domain of 85 Edit 2: 1st in rank were created in 2000 2nd in rank were created in 2007
Competitive Research | | bemcapaz1 -
Question regarding back link analysis and anchor text
Hello, I am looking at my competitors back link analysis and comparing a range of link based metrics from the top 10 SERPS. I am then putting this data into excel and comparing our back link profiles. When looking at the anchor text distribution i am not sure whether to look at exact match anchor or phrase match anchor. For example, one of the companies I am looking at holds positions 3 and 4 in the SERPS. Looking at their linking profile I can see that only 1.7% of their links use the exact match anchor 'widget'. Looking at their phrase match anchor is an entirely different story, 93.5% of anchor links contain 'widget' somewhere. i.e. 'cheap widgets', 'widget sale', 'buy widgets at www.examplewidget.co.uk' etc. Obviously their exact match and phrase match anchor distribution tell a completely different story. THIS IS TRUE FOR MANY OF THE TOP 10 SERPS. Therefore, should I be looking at phrase match anchors instead of exact? Side note: would people recommend targeting anchors with 'brandname widget' based on predictions of Google giving weighted anchor more weight. Robert.
Competitive Research | | 87ROB0