Use blog.domain.com or socialbrand.com?
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I've got a little bit of a dilemma. A company I'm working for has an ecommerce site that is moving to Volusion. It is impossible to add "domain.com/blog" so I am forced to use a subdomain in order to keep consistency.
We are starting a push in Social media and have secured shorter handles for the brand to use on the different networks.
One of the main goals originally for developing a blog is to build trust but since the domain names are so big (26 characters) and the ecommerce sites already have a good amount of trust building factors in them I am beginning to question my original plan.
My question is this: If I go with a shorter brand recognized domain name to develop the blog on which is different than the ecommerce domain (keyword matched) will I loose too much trust and ranking opportunity because of the difference in domains.
I know there isn't a golden bullet for this question but i would love to get you your take on it.
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You'll definitely lose the authority inherited by the current long domain name. Especially if shorter domain is a brand-new domain. That said, these days everything you put through Twitter (why I assume you're looking for the shorter domain) is auto-shortened by their service, which Googlebots read through.
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