Creating new url structure for inbound links
-
In an effort to make is easier for our clients to link to content on our site we intend on creating a simpler url structure for them: site.com/1234 will 301 to site.com/xyz/abc/1234-this-is-where-we-want-you
Is there a danger of creating new 301's just for this purpose, the goal here is to make it easier for clients to link to content and thus garner more inbound links.
-
Yeah, if it's essentially just a URL-shorterner, then that should be fine. It's how Bit.ly and other shorteners work - the 301-redirect passes the link "juice" to the appropriate page. I've built my own shorteners for a couple of sites and have never had trouble. For example, this URL:
...goes to...
http://www.usereffect.com/topic/25-point-website-usability-checklist
It's not being built on a 3rd-party platform (just home-brewed PHP).
-
I dont see a problem with it, Google can tell whether you are trying to do something spammy or trying to make something easier for your website visitors.
In this circumstance, I would say hundreds, even thousands of pages with this type of redirect would be fine.
I would like to hear other people's thoughts on this issue.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Inbound Links not showing. Links are not no follow
Over the past several months I have definitely received inbound links to my website ( none of which are no follow). I have HubSpot as well s Moz and none of the links are showing. My competitors with the same link sources are showing though. I am completely dumbfounded. Why are my inbound links not showing and how much time does it take for them to show if they show at all? Thank you!
Link Building | | NPatt0 -
How many links and mentioned shall I collect for a new website per month?
My wife made a new web site and now we are trying to promote it. But I wonder if there is any risk by having too many links and mentions in the beginning (for a brand new site). How many links and mentions should I collect per month at the moment? Or shall I concentrate on something else?
Link Building | | MichaelJanik0 -
Company is spliting up and moving to new domains, trying to keep link juice going forward
A company I am doing SEO work for is splitting into 3 and will be hosted on three separate domains. I am getting 2 of the 3, however, I am not getting the domain that has most links going to it. What is the best practice to carry any link juice going to my divisions to the new domain names? Should I contact sites linking to my divisions content on the old site and ask them to link to my new sites? Should I do 301 redirects to help carry links to my new sites? Also, I found this guide in moz http://moz.com/blog/seo-guide-how-to-properly-move-domains its from 2009, but is this still considered the best practices for moving to new domains or is there an updated guide I should be using?
Link Building | | T-wrench0 -
Links from same server or not?
Hello, I make websites so every website I make has a backlink to my website. Currently all my websites are hosted on server A, but my OWN website is hosted on server B. I plan to move my website to server A too. This will indicate that all the backlinks I have currently are from a difference server, now all these links will come from the SAME server. Will this have any results on my positions? Is this something that you have to take into account? Jeroen
Link Building | | conversal0 -
Bought links from sites with target keyword in their URL
One of my rivals in a competitive field (real estate) has done this deliberately and extensively -- it accounts for about 2/3 of his inbound links. Result: he's now #1. How strong a ranking factor is keywords in source URL - ie, how easy is it to beat with other ranking factors?
Link Building | | Jeepster0 -
Link Buildinf for new sites
Hello friends, I would like to know what link building strategies you recommend for a newly created websites? Thanks a lot!
Link Building | | pasape0 -
Total Links vs Ext. Followed Links
Hi I'm fairly new to SEO and SEOMOZ. I've created a campaign for my own site and I've added 3 competitor sites. There are 1,385 total links to my site and a massive 49,450 links to one of my competitor's site. However under "Ext. Followed Links", there are 1,045 to my site and only 911 to the same competitor site. Am I correct that it is the "Ext. Followed Links" which are more important from an SEO point of view as the other links have the "no follow" attribute set? Or have I got this wrong? Thanks James
Link Building | | avecsys0 -
Link Building: Asking for links versus building links
I am currently delving into link building for SEO having started out from a social media marketing side. From that angle, it was always my belief building high quality links came from engaging targeted bloggers and sites in my market and related verticals for product reviews and/or providing expert advise and opinion for posts they are creating. As I am learning more the "technical" side of SEO, I've read a lot of posters on here talk about asking from links from websites. While I get the concept from a strategic stand point, are links really asking for or is better to continue to pursue the long term investment of pitching to get coverage from well known bloggers and sites?
Link Building | | joshuaopinion1