Whats the exact different between broad match and exact match. thnx.
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Hey,
On Keyword Difficulty Tool: pls explain, whats the exact different between broad match and exact match.
Thx.
Seb.
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Its in respect to the data from the Google keywords tool api -
exact match - Allows your ad to show for searches that match the exact phrase exclusively
broad match
Allows your ad to show on similar phrases and relevant variationsmore info here:
http://support.google.com/adwords/bin/answer.py?hl=en&answer=6100
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