Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

Your browser does not seem to support JavaScript. As a result, your viewing experience will be diminished, and you have been placed in read-only mode.

Please download a browser that supports JavaScript, or enable it if it's disabled (i.e. NoScript).

Whats the exact different between broad match and exact match. thnx.

Keyword Research

836

TheHecksler last edited by

Hey,

On Keyword Difficulty Tool: pls explain, whats the exact different between broad match and exact match.

Thx.

Seb.
1 Reply Last reply
Reply Quote 0
lavellester last edited by

Its in respect to the data from the Google keywords tool api -

exact match - Allows your ad to show for searches that match the exact phrase exclusively

broad match
Allows your ad to show on similar phrases and relevant variations

more info here:

http://support.google.com/adwords/bin/answer.py?hl=en&answer=6100
1 Reply Last reply
Reply Quote 2

Got a burning SEO question?

Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.

Start my free trial

Browse Questions

View

From

Sorted by

With category

Explore more categories

Related Questions

Exact match keyword phrases, are they still really important to search engines?

This has been bugging me for a while now and I'd like to know what you guys think. I often find what I can only described as 'oddities' in our rankings for certain search terms. For example, we might rank top 5 for 'A5 week view diary' and then second page for 'Week view diaries A5'. (Not an actual example, I just find stuff like this all the time across our various pages) They are basically the same query, so I don't understand why so often there is such a discrepancy. I can only put this down to exact match keyword phrase still being an important ranking factor. What do you guys think? Are exact match phrases still an important part of the SERP results? Thank you. Isaac.
Keyword Research | | isaac663

0
Rank for a keyword with a slightly different designation

Hi guys, I'm a newcomer in the world of SEO. I'd like to rank for the keyword "therapy toy" but I'm used to name my product "therapy smart toy". Is a slightly different designation of my product can affect my ranking position in the short or long term? Thank you for your help 🙂
Keyword Research | | JulienLeka

0
Keywords with different spelling depending on country.

Hello, My product sells in both USA and UK, childrens sleepwear. I am not quite sure whether my onsite optimisation should be for "pajamas" or "pyjamas", or do I need both terms? Can someone please advise the best option? Thanks Astrid
Keyword Research | | Lilala_Kids

0
How do you create landing pages with different domains?

I am wondering how do I create landing pages with differing domains? We recently acquired some other domains that will hopefully help with our SEO, Key Word targeting. I understand how to create the landing page but I don't know how to link it to our other domain. I was thinking about a rel canonical but will that defeat the purpose of the landing page, in terms of ranking? I guess the issue that I am facing is when we start up these new domains they will not have the Domain Authority or the Page Authority of our main site. I would like to try and get them ranked organically as well as PPC. Thanks.
Keyword Research | | LovingatYourBest

0
9600 exact searches position 3 but only 125 clicks????

Seeing something a little strange on one of my clients sites. They are position 3 in Google and the only result on the page Google Authorship installed on their site. Exact match terms in the UK via Keywords tool are 9600 yet they only get 125 clicks on average for the month. There rank has not changed in the last 3 months and they have had a solid position 3.
Keyword Research | | tempowebdesign

0
What's the difference between broad and exact match in Google's keyword research tool?

The exact match option shows you much smaller numbers. And Google's explanation of each isn't comprehensive. Can someone explain the difference between the two with examples? Also, which one is it better to target while doing SEO research?
Keyword Research | | davhad

0
Thoughts on exact match domains to keywords? If your domain isn't an exact match, do you recommend buying another domain and getting a 301 redirect?

Thoughts on exact match domains to keywords? If your domain isn't an exact match, do you recommend buying another domain and getting a 301 redirect?
Keyword Research | | Kflo

0
Is it important to have exact keyword in your URL

I have researched exact keywords and noted a four word phrase which has fairly good numbers for exact keyword local searches a month with low competition. If I was to make it as my web address it would mean having www. (18 letters).co.uk Is it important to have the exact keyword in the URL for ranking purposes? Is an 18 letter web address either side of the www and .co.uk too long?
Keyword Research | | TCWorkouts

0