Creating Content for Several Local Keywords
-
I have a client who is in the lead generation business for a specific aesthetic service. The company basically generates leads through SEO and sells them to hundreds of local businesses across the US and Canada.
There is some serious competition for the main service keyword (this is not the real keyword) e.g. “liposuction” and over the past year we have seen rankings fall significantly (from top 3 to 13-15).
But... what I have found is that most of the traffic, particularly the highly converting traffic, comes from local keyword variations e.g. “liposuction in san diego”. However, these keywords are also highly competitive because there are several local businesses in these areas.
How would you suggest creating content for these pages when they are all extremely similar and we need to target 100s of cities? For example the page “liposuction in san diego” is very similar to the page “liposuction in sacramento”, ect ect.
Thanks for the help!
-
my client owns the industry domain name. e.g. liposuction.com.
That's fantastic. There is no better domain to have for this type of site. I have a couple of these too.
What would you do with the local city pages?
I compete in local SERPs with pages that have lots of local facts, statistics, graphs, maps, links to local sources of services and information.
In an effort to create authority for the domains I have authored lots of content about the most highly searched topics, obtained content contributions from experts in the field (if you own liposuction.com there might be experts in that field who would write an article for you simply because it will be published on the KW.com and visible to a lot of people. These are not SEO articles from people who want a link they are informative content from people who have a message to spread. Most of this content is written to be "the first document that a person interested in learning about a subject should read".
Owning this type of domain gives you an enormous advantage over your competitors.
-
If you have a root keyword similar to "liposuction" then you are going to be under major major attack from doctors who are willing to invest big money for an ongoing web visibility campaign.
A few things that I forgot to mention: my client owns the industry domain name. e.g. liposuction.com. Also the website has been live and owned by the same person since 2000.
1) a sustainable plan that will create and continuously increase a massive level of authority for my website..... an enormous library of best-on-the-web liposuction articles that attracts thousands of links from med schools, physicians, bloggers, government health sites, etc.... that thousands of people post to facebook and tweet about....
How would you go about this from an SEO stand point? Most of the traffic in the industry seems to be coming from local search. This strategy would appear to gain links and ultimately rankings for general search terms that are not at a local level.
What would you do with the local city pages? Would you get rid of them all together? Or would you keep them in place and ultimately have their rankings driven by the internal pagerank of the website? If you would keep them what sort of content would you have on these pages.
Thank you for your help. It's much appreciated.
-
There is some serious competition for the main service keyword (this is not the real keyword) e.g. “liposuction” and over the past year we have seen rankings fall significantly (from top 3 to 13-15).
As local businesses become SEO savvy and aggressive your job is going to become more and more and more and more difficult. To hold your rankings you must be able to respond to SEOs attacking your SERPs in every city where you want rankings. If you have a root keyword similar to "liposuction" then you are going to be under major major attack from doctors who are willing to invest big money for an ongoing web visibility campaign.
If I was in that niche I would be looking for one of two things.....
- a sustainable plan that will create and continuously increase a massive level of authority for my website..... an enormous library of best-on-the-web liposuction articles that attracts thousands of links from med schools, physicians, bloggers, government health sites, etc.... that thousands of people post to facebook and tweet about....
or....
2) I would start working on a project that will diversity my income
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Using Bold text for keywords
Hello I am updating an old e-commerce website of mine and many keywords are in bold - shall I remove the bold tag or keep them there? This is for SEO.
On-Page Optimization | | xdunningx0 -
How to fix thin content issue?
Hello! I've checked my website via Moz and received "thin content" issue: "Your page is considered to have "thin content" if it has less than 50 words" But I definitely know that we have 5 text blocks with unique content, each block consist of more than 50 words. Do you have any ideas what may cause this issue? Thanks in advance, Yana
On-Page Optimization | | yanamazault0 -
Keywords that are bold in text
Hi, Does anyone think having keywords in your articles that are bold or i_talic_ or underlined makes any difference ?
On-Page Optimization | | ReSEOlve0 -
Avoid Keyword Dilution
Hi
On-Page Optimization | | ulefos
I am struggling with keyword dilution, and I don't understand what I need to do to change.I have read it but don't get it. This is the explanation - You want to target each keyword with a single page on your site, so modify the anchor text of this link so it is not an exact match. The only thing that I see is the title and the anchor text the same and the image alt also the same is that what the problem is here is the page I am trying to sort out for the keyword kiln dried logs.
Thank you0 -
Duplicate Content Again
Hello Good People. I know that this is another duplicate post about duplicate content (boring) but i am going crazy with this.. SeoMoz crawl and other tools tells me that i have a duplicate content between site root and index.html. The site is www.sisic-product.com i am going crazy with this... the server is IIS so cannot use htaccess please help... thanks
On-Page Optimization | | Makumbala0 -
Checking for content originality in a site
two part question on original content How would you go about checking if a site holds original content accept the long search quary within Google? ans also if I find many sites carrying my content and I am the original source should I replace the content? thanks
On-Page Optimization | | ciznerguy0 -
Creating a sitemap
what is the best place to go to create a xml sitemap? I have used xml-sitemap.com but it only does 500 pages. Any suggestions? Does a sitemap have value on the SEO front?
On-Page Optimization | | jgmayes0 -
Content for ecommerce site
How important on site/page contents are for ecommerce site. Keeping in mind the page layout. Its not that important to have page copy/content at all for ecommerce sites If yes, does position of content is an important factor? if putting page copy/content in upper fold of a page then the most important thing which is product itself will have less exposure if putting near the footer of the page, does that seem like doing just for the sake of SEs and ranking. How important internal linking form that content would be compare to left panel links or links at the header of a website Thanks Rick
On-Page Optimization | | RickGa0