Capitalisation of campaign keywords - why does this affect traffic but not rankings?
-
Having accidentaly entered keywords into my campaign with both upper-case initial letters ("Product Design") and lower-case initial letters ("product design") I find that the rankings are, as expected, identical.
However, the traffic generated by the keywords is markedly different.
Does this mean that the two versions of the keyword should be treated like totally seperate keywords in future?
Indeed, should I be entering all variants of capitalisation into future keyword campaigns (such as "product Design" and "Product design") if I wish to get the full picture in future?
Any answers would be welcome.
David in Scotland
-
Sorry for the very late response, but wanted to let you know that I took a look into this and it appears that there is a bug in the ranking overview which makes it so we only shows the visit data for the first of two duplicates (differing only by capitalization) that is added. The first will show the number of visits and the second will display a value of "pending".
As for the data itself, if you go to the ranking history for the 2 keywords, it should show the same historical visit data (and has in our tests), so this is consistent with how we should be displaying this.
There is certainly no need to be tracking different capitalizations separately, as our GA data collection is not case sensitive.
If you are still seeing something odd aside from the pending on the overview, please let me know.
Thanks for catching this and bringing it to our attention!
Adam
-
Hi Alan, saw this question in the queue and realized it was never answered. Are you still having difficulty? I can try pinging one of the engineers again.
-
Hi Alan, it's an odd response. The traffic numbers are pulled from Google Analytics. My belief was that GA is capitalization agnostic - meaning it doesn't matter if the keyword is capitalized or not. Let's see if we can get an SEOmoz engineer to weigh in.
-
Hey David,
sorry but I don't understand - where are you seeing the difference in traffic. Its been one of those days. I'll catch on in sec!
cheers
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Thoughts on the Keywords sending visits.
So, many of you know my current bizarre situation. We are getting some assistance. If you are curious my posts are on here and you have all been extremely helpful. To my question: So in my Moz campaign I am tracking a handful of keywords and such, and then there are all the keywords that are sending results currently. Some of these I feel are pretty reasonable to transfer over to my keyword list. Some are pretty obvious that we should not use. Then there are some that seem to be luke warm. Are then worth tracking just because they are sending traffic? I guess the better question would be to look at if they are actually converting. Are people who are looking for Ice Cream upset when then end up at a place that doesn't sell Ice Cream.
Moz Pro | | HashtagHustler0 -
Occurrences of Keyword - Report card
Hi WHen I run the report card for a particular keyword - URL its says "Occurrences of Keyword 0" however I there is the keywords in the page at least twice and exact match of keywords x1 ? any help would be appricated. For some reason google is just not indexing any keyword that I have optimized page for either. I have checked and they are all "follow" thanks
Moz Pro | | summer3000 -
Massive Drop in Rankings
Hello, My site (www.reynoldsdesignstudio.com) has recently dropped off the map (50+ places) for almost every phrase I was ranking between 3 and 6 on the first page. My main phrases on google were "web design rochester mn", "web development rochester mn" I have been setting up a new web server but have not pointed this domain at that server yet so it shouldn't be anything related there. I also have not updated the site in a couple years (I know that's bad), so it doesn't appear to be a hacking issue either. I was 'hacked' a few years back where I gained a TON of crappy links from China and what-not but it never appeared to affect anything. I'm not sure if that is what is causing the recent drop in rankings. If anyone has any ideas on what could have caused the issue that would be great. According to my GA traffic I had a spike earlier in the month and then it has steadily dropped off. This is consistent with my actual page rankings. Thanks OAsjcHw
Moz Pro | | reynoldsdesign0 -
Importing Keywords... WITH tags?
Is this possible? I've found how to export to a CSV and copy/paste these into the usual keyword management page. Ideally, I would like to export/import the full information, along with the tags...... I have several brands that have a brand.com and a brandstore.com Any other cross-domain features I should be aware of? Thanks in advance......
Moz Pro | | EliteErikSEO0 -
How to Refresh the Rankings Tool?
Is there a way to manually refresh the "Rankings" part of a campaign? I know about the Rank Tracker tool but didn't have a lot of keywords set up there. So I need to refresh the Rankings in the Campaign to know exactly which rankings have dropped in the past few hours... any way to do that?
Moz Pro | | abhim120 -
Keyword Difficulty Tool Problems?
I was just using the keyword difficulty tool and for some reason, some of the keywords show "not enough data"...I'm not sure why this is the case because a few days ago, there was data... Anyway, is this because it take time for the tool to gather data each month, or is it because there's an issue with the GoogleAPI? Thanks a lot for your help!
Moz Pro | | simonmhchiu870 -
Ranking history lost
Hi there, It seems I have lost all the ranking history on all my keywords. I have only checked two campaigns - kodega.de and weddingrings-direct.com and none of the keyword show any historical movement any more, something I found very useful. Please let me know if this is just a glitch or if something has really stopped working as my account has been up and running for quite some time now. Many thanks, Julian
Moz Pro | | Kate19820 -
Exporting ranking stats; errors
previously, when I went to export the weekly rank stats, the csv opened into excel and everything was fine. This week, one campaign data will not export other than purely in comma deliniated and will not translate to colums in ecel. A second campaign does export directly to excel but the data showing (on 27th June) is for the 22 february (report created march 1). so all my spread sheets for position analysis are up the creek and I cant even get last weeks positional report on my key domain. any thoughts??
Moz Pro | | Citybase0