Thoughts on the Keywords sending visits.
-
So, many of you know my current bizarre situation. We are getting some assistance. If you are curious my posts are on here and you have all been extremely helpful.
To my question:
So in my Moz campaign I am tracking a handful of keywords and such, and then there are all the keywords that are sending results currently. Some of these I feel are pretty reasonable to transfer over to my keyword list. Some are pretty obvious that we should not use. Then there are some that seem to be luke warm.
Are then worth tracking just because they are sending traffic? I guess the better question would be to look at if they are actually converting. Are people who are looking for Ice Cream upset when then end up at a place that doesn't sell Ice Cream.
-
I guess the better question would be to look at if they are actually converting.
You answered your own question, sort of!
Are then worth tracking just because they are sending traffic?
No! A keyword is not worth tracking just because it is sending traffic. If the traffic is of too low quality, then incurring a cost to track it is probably not efficient. However, those low quality, high traffic keywords are great to identify to know how to adjust from that point. I.e. should you create a new landing page targeted towards the keyword that is sending a lot of traffic?
Are people who are looking for Ice Cream upset when then end up at a place that doesn't sell Ice Cream.
That depends. 'Ice Cream' is a very generic keyword and a portion of the traffic searching for that term and landing at a website that doesn't sell ice cream would be upset. However, you'd want to look at the long-tail terms for that keyword and really identify what the traffic is trying to accomplish and why they came to your website.
I add keywords from the keyword opportunities list if they achieve the following:
-
Is unique enough from my current list of keywords to warrant tracking (because every keyword tracked through Moz cost me some $)
-
Does it work towards completing one of my goals (i.e. does the keyword drive sales, leads, any valuable traffic)
-
Are my competitors bidding or trying to rank for the term and I should be as well
-
Do I have the room in my Moz account to track the keyword
That last one is important because I tend to max out my keyword quota and every new keyword that I add I need to remove other keywords to make room.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best method for tracking true keyword ranking overtime?
It seems as though week to week ranking monitoring can be very volatile, and comparing over the course of a month only takes into account the absolute change and not whether the rank has been jumping up and down in the 3 weeks between. What is a good method (Moz tool or not) for tracking a true change in average rank?
Moz Pro | | ajranzato90 -
Tracking keyword rankings on sub pages
Hello, What is the best way to track keywords on sub pages of a website through seomoz? Do we need to create a separate campaign for each sub page? Thanks for all the help!
Moz Pro | | DerekDenholm0 -
My Google Keyword Rankings are Missing. Anyone else having this problem?
I logged in to pull my reports for my clients and noticed that I am missing all of my ranked keywords for my campaigns for the Google columns. One word is ranked. All the rest have a TUES sign that looks like it references Tuesday. Is anyone else having this issue? I had over 30 words ranked last week. Only showing 1 today. The rankings for Bing and Yahoo are intact though. There is no report showing a decline in ranking for all those words either (in the google column.) This is also happening in another campaign of mine but they have a WEDS in place of the google ranking... ugh Frustrated...
Moz Pro | | JChronicle1 -
Export & Email Keyword Report for Selected Tags
Is there a way to get a keyword ranking summary report emailed to me for specific tags?
Moz Pro | | CPollock0 -
Keyword Difficulty Tool not working!
Hello everyone, I quite new to the pro service and I am still on my free trial and I have to say that it is perfect! However, I haven't been able to use the keyword difficulty tool for a couple of days as it keeps saying that there is a problem and that I should try again in 20 minutes. I tried several times and 9 out of 10 times I get this message. I have only managed to get a couple of keywords analyzed. Keep in mind that most of the times I am not using English terms but since it worked in the past I would think that this is not the problem. Any thoughts on how to fix this issue? Thanks in advance!
Moz Pro | | Somondo1 -
Proportion of branded keywords vs targeted keywords in anchor text distribution
Hello, I have a question about the proportion (in %) of branded keywords vs targeted keywords in the anchor text distribution of a website. Suppose if I have a website with 3 targeted keywords and 2 branded keywords in the anchor text distribution that looks like this: 1 main targeted keyword 20% 2 targeted keyword 15 % 3 targeted keyword 15 % 4 branded keyword 10 % 5 branded keyword 5 % 6 more keywords 35% The question is: What would be the best distribution in percentages to aim for the main and other keywords? Should the branded keyword % increase and (main) targeted decrease? Or something else? (I have "Opensite Explorer" and Cognitive SEO" as tools to measure.) Thank you for your answers!
Moz Pro | | ThomasH0 -
What does the "Internal Links" data in the Keyword Difficulty SERP report represent?
What does the "Internal Links" data in the Keyword Difficulty SERP report represent? Thank you! QocBS
Moz Pro | | richpalpine0 -
Keywords Best Practices for On-Page Optimization
Hi guys, we've successfully optimized our home page such that it receives a Grade A for 3 completely different, high traffic keywords. Looking forward to seeing the results! The keywords in question were identified by using the monthly searches reported from the Google Keyword Tool. For one of the keywords, the Google Keyword Tool differentiates between what I thought would be seen as being the same. For example, let's say Google reports these three keywords as high traffic keywords: tea cup
Moz Pro | | yacpro13
tea cups
the tea cup Using the On-Page Report Card, we get a Grade A for 'tea cup', but we get an F for the other 2 terms! I thought Google searches didn't really care about the plural form or adding the word 'the' in front. How should we interpret the result from the On-Page Report Card for the plural form of the keyword and with the word 'the' added in front? Would you track all 3 instances of the keyword independtly in your campaign, or would you just track 'tea cup'? Thanks!0