Capitalisation of campaign keywords - why does this affect traffic but not rankings?
-
Having accidentaly entered keywords into my campaign with both upper-case initial letters ("Product Design") and lower-case initial letters ("product design") I find that the rankings are, as expected, identical.
However, the traffic generated by the keywords is markedly different.
Does this mean that the two versions of the keyword should be treated like totally seperate keywords in future?
Indeed, should I be entering all variants of capitalisation into future keyword campaigns (such as "product Design" and "Product design") if I wish to get the full picture in future?
Any answers would be welcome.
David in Scotland
-
Sorry for the very late response, but wanted to let you know that I took a look into this and it appears that there is a bug in the ranking overview which makes it so we only shows the visit data for the first of two duplicates (differing only by capitalization) that is added. The first will show the number of visits and the second will display a value of "pending".
As for the data itself, if you go to the ranking history for the 2 keywords, it should show the same historical visit data (and has in our tests), so this is consistent with how we should be displaying this.
There is certainly no need to be tracking different capitalizations separately, as our GA data collection is not case sensitive.
If you are still seeing something odd aside from the pending on the overview, please let me know.
Thanks for catching this and bringing it to our attention!
Adam
-
Hi Alan, saw this question in the queue and realized it was never answered. Are you still having difficulty? I can try pinging one of the engineers again.
-
Hi Alan, it's an odd response. The traffic numbers are pulled from Google Analytics. My belief was that GA is capitalization agnostic - meaning it doesn't matter if the keyword is capitalized or not. Let's see if we can get an SEOmoz engineer to weigh in.
-
Hey David,
sorry but I don't understand - where are you seeing the difference in traffic. Its been one of those days. I'll catch on in sec!
cheers
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Is the Keyword Explorer tool down?
Hi, I was supposed to work with researching keywords today. After researching a few queries in the Keyword Explorer, it stopped retrieving keywords and shows the message, “Getting keyword suggestions failed. Please retry your search or refresh this page”. The issue has persisted for a few hours. Thanks in advance.
Moz Pro | | wp-annalv0 -
What is the difference between my pages' keyword rank and keyword-specific SERP?
I've been tasked with identifying high volume keywords for products our company sells and optimizing our copy and listings to rank higher on Google. The Keyword Explorer and On-Page Grader have been fantastic for this, but as I write my reports, i'm not sure whether SERP or Moz's keyword page rank would be more accurate for reporting results and movement. For instance, one of our product pages ranks #12 for the highest (relevant) volume keyword, but when looking at the SERP analysis for that keyword, our product page actually shows up at #7 down the list. I've tried naturally searching in Google in case it was an issue of private results based on my user data but it seems to give the same result. Am I conflating two different tools? Or is the Moz rank just an estimate?
Moz Pro | | BJake0 -
A keyword my site ranks on has recently dropped from no 2 to 51+ after weeks ranking high.
Any ideas? The full SERP analysis still puts it at no 2 so I'm quite confused
Moz Pro | | _leanneford0 -
Why cant I open my Campaigns
When i go to the Campaigns URL , Its not allowing me to open in order to view my ranking. Why?
Moz Pro | | CBC10 -
Issue with Data Updates on Campaign
I'm reviewing a campaign I am running for a client, the Keywords data has not updated yet even though it's supposed to update every monday. The competitive analysis shows a date of August 14, which is odd becuase I'm on a trial account?
Moz Pro | | amerihope0 -
List ranking analysis for all keywords?
I would love to see the option of having the ranking analysis listed for all my keywords! As it it now I have to click and get the numbers one by one and manually create a spreadsheet in order to have an overview of which keywords to pursue. I want to see my google ranking for each keyword next to information on how many people search for that term (in my country of choice - google.xxx) and the keyword competition in % Please tell me there's a way to do this and save me a truckload of time!
Moz Pro | | JaneVO0 -
Rankings csv export doesn't show local rank
Is there a way to enable this in the settings somewhere? or is this simply not an available feature yet? Would be really great if there was an extra column in the report that shows local rank, as 93 of our top 100 keywords we track are all blended search results and a lot of the time this shows really inaccurate results because of this.
Moz Pro | | adriandg0
