Low PA high DA

[ChristopherGlaeser]

I've been reviewing the PA and DA of news releases on PRWeb.com.  While PRWeb has a very high DA=96, the vast majority of news releases have a PA=1, even those that are several months or several years old.

1. What is the affect of a follow back link with PA=1 and DA=96?

2. Although the vast majority of news releases have a PA=1, there are a few with a PA=40 plus.  Further analysis revealed that these pages had one or two back links from other root domains.  So, it appears that it is possible to boost the PA of your news release by linking to it from another root domain.  Would it be advisable to link to your own news release from other root domains so as to boost the PA, and thus have back links to your site with a good PA and excellent DA?

Best,
Christopher

[RobertFisher]

Christopher, 
I pulled these urls and looked at them and it opened a can of worms for me. I have submitted a question as the result:

http://www.seomoz.org/q/press-release-using-moz-bar-ose-is-reading-domain-not-page-how-why

The url for HPWhite press releases shows up as HPWhite.com on mozBar link analysis, but as the press release url for Golfer's Advice?!?!!?? Never seen that before.

[Bartell]

I think the lack of domain authority has to do with the age of the press release and the OSE index. The page that has high PA was posted on November 02, 2011, the page with low PA was just posted yesterday December 19, 2011.

If you take a closer look at the November 02, 2011 post you will notice that a large majority of it's PA come's from a category link within PRweb.com (http://www.prweb.com/newsbycategory/automotive/2.htm). It is possible that the December 19 post has an equivalent category link which has yet to be indexed by the OSE.

Remember that PA and DA is determined by an algorithm and it's impossible to incorporated all of the changes on the internet in real-time. The OSE is probably not the best tool to use on extremely new pages.

[DougRoberts]

If the articles on prweb.com don't have any links then they're going to struggle to get any page authority.

I've not done much work with press releases, butI always thought that the idea of press releases was to try and get your article picked up by other websites etc who will then also link back to you.

Isn't the goal here to get some high authority links on other sites (not just prweb) and even better, to get your article in front of your target audience and maybe earn some referrals too? I wouldn't expect many people to go looking for articles on the prweb site.

You could get trapped in a vicious circle if you start link building to your prweb articles - where do you stop and at the end of the day, wouldn't you be better off building links to the root content from lots of domains rather than from the one prweb.com domain? I thought the main idea was to try and earn links on the different sites your press release gets republished. The trick is to get your press release republished.

As with all content - are you press release articles link worthy? Do you provide a reason why someone would want to visit your site for more information because it's not all about search traffic! Have you written the press release in a way that makes it as easy as possible for someone to re-use/re-publish it on their site?

Also, how do you increase the odds that you get a link back when your press release is used? I guess you can include some relevant links in the body copy rather than just in the footer.)

As I mentioned, I've not had a lot of experience with press releases. Would love to know how people have used them successfully.

Good luck!

[ChristopherGlaeser]

Here is an example of PA=49 (2 links from 2 root domains)

http://www.prweb.com/releases/2011/11/prweb8923419.htm

Here is a more typical example of PA=1 (0 links from 0 root domains)

http://www.prweb.com/releases/2011/12/prweb9051351.htm