Ecommerce: content on category pages
-
I have to optimize some online Shops and after Panda I really don't know what to think about thin content on product overview pages anymore... used to be that we could improve our rankings easily just by adding 1-2 sentences on such a page. This always worked for non-overly competitive terms.
Now It feels like it doesn't work any longer, but I couldn't put my finger on it and I don't have the resources to test.
Here's an example of what I mean: http://www.geschenkidee.ch/wandtattoos/aus_aller_welt.html
I would add max. 3 lines of text directly over the product thumbnails.What do you think? Is it worth adding some text on a product overview page or do I not even have to bother post-Panda?
-
Hi Erica
Yes, we've considered the solution with featured products (for other reasons than SEO though). But it seems to me that it can be difficult to integrate the generic keywords for our category pages in the product review.
Anyways, that's definitely a solution I will take into consideration besides the general descriptive category text.
-
Unfortunately, more text is what Google wants. Have you thought about adding maybe a featured product with a good review on it to both enhance the page & to add more content to it?
-
thanks Brendan.
What I'm wondering is if 2-3 lines not paragraphs can do the job as well. Due to usability-concerns the maximum space I can get are about 200 characters and I'm not sure if that can have the same positive effect.
Thanks for mentioning the link amount - we're trying to minimise those somehow...
-
hi Philipp,
We did something very similar recently. Our rankings had dropped significantly for a particular keyword. We added 2-3 paragraphs of well optimised text to the page (amongst other changes) and our ranking recovered within a couple of days and is now back on page 1.
I'd absolutely add some text to the page you shared but it seems to have other problems too - 298 links on the page for example. I'd look to cut those down too.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Category pages, should I noindex them?
Hi there, I have a question about my blog that I hope you guys can answer. Should I no index the category and tag pages of my blog? I understand they are considered as duplicate content, but what if I try to work the keyword of that category? What would you do? I am looking forward to reading your answers 🙂
On-Page Optimization | | lucywrites0 -
Creating Content for over 50,000 Pages
Hi, Our site is a football (soccer) statistics sites. We gather information on upcoming games and post results of past games. At the moment we have over 50,000 pages of results each having in-game data displayed. The main problem I have is none of these match data pages has any text.Mostly tables of stats. Could anyone suggest a way of creating unique content for these pages? If I created some generic a paragraphic of text that changed based on stats and figures would this be seen as duplicate content?
On-Page Optimization | | jtatsubana0 -
Is it better to create more pages of content or expand on current pages of content?
I am assuming that one way of improving the rankings of current pages will be to create more content on the keywords used... should this be an expansion of the content on current pages I am optimising for a keyword or is it better to keep creating new pages and if we are creating new pages is it best to use an extension of the keyword on the new page – for example if we are optimising one page for ‘does voltage optimisation work’ would it then be worth creating a page optimised for ‘does voltage optimisation work in hotels’ for example and so on? I am guessing maybe both might help, this is just a question I have had from one of my clients.
On-Page Optimization | | TWSI1 -
Moz showing 384 description duplicates on my ecommerce store.... when I download CSV, most pages are coming from my WordPress Blog, why?
Hi, I am trying to investigate why I am getting 384 description duplicates on my ecommerce store (www.doggie-diva.com)? When I download the CSV file from MOZ, the majority of the pages they refer to are pages from my Word Press blog, which is hosted on a different server (blog.doggie-diva.com). I do have a link from my website to my Word Press blog and vice versa. Can you please explain to me why this is happening when I don't have duplicate content? Example of a page flagged from www.doggie-diva.com with duplicate content (http://blog.doggie-diva.com/tag/dog-gymnastics. Thanks, Rachel <colgroup><col width="549"></colgroup>
On-Page Optimization | | doggiedivalicious
| |0 -
On-Page Report Card: Whats up with the TITLE of the page?
Started to fix the SEO issues on a customers website. When I run a "On-Page Report Card" It says that the title of the webpage:
On-Page Optimization | | maklarlabbet
www.visbymaklarna.se/visbymaklarna.html Is "visbymäklarna - Ditt förstahandsval på gotland." But if I check in the source code of the webbrowser the title should be:
name="title" content="Vi är mäklarna på Gotland som sätter människan i första rummet" /> (Actually this is with special encoding for the swedish characters. The title in coded text is: "Vi är mäklarna på Gotland som sätter människan i första rummet") Anyway the title of the webpage source code and the title of what SEOmoz reports is different. Why is that?0 -
Static content VS Dynamic changing content what is best
We have collected a lot of reviews and we want to use them on our Categories pages. We are going to be updating the top 6 reviews per categories every 4 days. There will be another page to see all of the reviews. Is there any advantage to have the reviews static for 1 or 2 weeks vs. having unique new ones pulled from the data base every time the page is refreshed? We know there is an advantage if we keep them on the page forever with long tail; however, we have created a new page with all of the reviews they can go to.
On-Page Optimization | | DoRM0 -
How should we handle ecommerce section pages (flagged with duplication) containing the same products?
We've removed a ton of errors, duplication and other stuff since signing up to SEOmoz Pro, but we're getting to the point where what we have left isn't that easy to fix. On one of our (ecommerce) sites we have several sections where people buy products that are applicable to the area of the home. In one or two instances, a particular list of products is the same for two or more different areas - for instance the "Bedroom and Landings" and "Hallway and Stairs" sections may list the same 10 products. This is obviously flagging up as duplication in our reports. What is the best way to handle this situation? Make the one with the highest authority canonical? Point both to another canonical page? Or, try and convince the product department that we should have a more generically name section that both link to? Thanks for any advice!
On-Page Optimization | | Safelincs0 -
Should I use a Page Name variable after the ? for a dynamic web page
I'm converting for static to dynamic web pages. It appears that the page name is used for page ranking in the search engines. Will adding a Page Name variable help to increase our SEO. For example aspecialgift.com/subcat.php?PageName=GiftPage&ProductID=ABCDE. Does the page name variable make a difference?
On-Page Optimization | | NCBob0