Is it better to embed my longtail article or give it a separate url?

[stephenfishman]

Within my e-commerce site I have jewelers who using uncommon techniques and maetrials.  I have a few long tail type article ready to publish about these niche topics.

My site navigation has each jeweler as a category with their often changing products within their category.  I am thinking I would add an article to the artist-category content.

But in the past, I have put "how to" or "what is"  content in an article section of the site.  This way I could link to it from several places.

With the long tail in mind, would I be better off adding the article to the jeweler's category page?

If I have a 2nd jeweler using this same technique, I am thinking I would rewrite the 1st article including different long tail phrases.

Thank You for Helping-

Handcrafter

[EGOL]

I don't know how famous your jewelers are.. but if they are not generating a lot of search volume, I would be optimizing product pages for the "uncommon techniques and materials" that you say they are using.  For example "moldovite pendants".

For your question on where to place the article content, I would place it on a page of its own and optimize for terms like "what is moldovite"... "how to facet moldovite"....

[stephenfishman]

Thnk you Sebastian-

With a separate page I would have links from x number of artists to the article.   Then in the longtail article are you saying link back to each of them them from within the article?

[Sebes]

So you want to get a few long tail querrys and then have the visitors buy something? My first guess would be to use the first approach and put them in the article section. Put a nice big button "Buy some nice jewlery made with [technique]" in the beginning and end of the articel.

I think the main advantage is that you can crosslink from every page that contains these kind of products to the page "Read how they are made here" (think wikipedia) and you can expand this section easy: going from a general overview of materials to detailed pages containing special information ect.

Key is to get the visitors from those pages to the products and jewelers.